Carl-Gould-#70secondCEO-Why Your Business Needs Both Muddy Fish and Clean Fish
Release Date: 07/10/2026
Carl-Gould-#70secondCEO-Why One Low Performer Can Hurt Your Entire Team
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. So, now, business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire, because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers...
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Carl-Gould-#70secondCEO-The 3 Communication Styles Every Leader Should Know
Carl Gould #70secondCEO
Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when...
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1820-CarlGould-70secondCEO-Are You as Committed as Your Customers Are
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which...
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Carl-Gould-#70secondCEO-Go Where the Decision-Makers Are
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason I do that is to minimize the gatekeepers that keep me from my prospects. I know that at 7 a.m., business owners and decision-makers get their phones; they're at arm's length, and they can't help themselves. They'll see that phone ring, and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there?...
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Carl-Gould-#70secondCEO-You're Too Good to Have an Empty Pipeline
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I...
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Carl-Gould-#70secondCEO-Committed or Convenient: Which One Are You?
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want; you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach that backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking...
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Carl-Gould-#70secondCEO-Grow Your Business One Introduction at a Time
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction looks like for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five...
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers,...
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Carl-Gould-#70secondCEO-The Referral Formula That Keeps Your Pipeline Full
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow...
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Carl-Gould-#70secondCEO-Your Funnel Never Lies
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening.
They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact, every time we have an inspection, we tell them to come during the day. We pass every inspection.
It's awesome. But we're not producing any oil. Like, we're not hitting our goals at all.
I mean, it's just like we spend all day jam packing four hours worth of work in an eight-hour day. We can't figure it out why. And I said, all right, well, tell me about the night shift.
It goes on the night shift, unbelievable. The only reason we're making any money is that we're hitting our goals is because of the night shift. But we've had three oil spills.
They've lit the rig on fire twice. He goes, what's going on? So they had the clean fish working during the day, and they had the muddy fish who said, well, I can make some extra money by working the night shift, you know? And so all the muddy fish were working the evening shift and all the clean fish were working the day shift, right? So what we need is a blend of the two.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.