Carl-Gould-#70secondCEO-Life Is Better When Clean Fish and Muddy Fish Work Together
Release Date: 07/16/2026
Carl Gould #70secondCEO
Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason I do that is to minimize the gatekeepers that keep me from my prospects. I know that at 7 a.m., business owners and decision-makers get their phones; they're at arm's length, and they can't help themselves. They'll see that phone ring, and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there?...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want; you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach that backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction looks like for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers,...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results. What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If...
info_outlineCarl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor. And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, and I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So Muddies, they can live without you. We're not that important. We think we are. I get it.
Like, you wouldn't have anything without me. They would have a lot without you. It would be a little less awesome. Their lives would be a little less awesome if you weren't in it. But they don't need us. They can get by just fine.
The island wouldn't be as fun. Don't get me wrong. It wouldn't be as fun, but they can get by without us. Okay. Clean, our lives would be terrible without these guys. We need these folks.
They were not put on this earth simply to irritate us. That's not the mission. All right.
We wouldn't have this event. We wouldn't have, if you look around and you look at all the things you have in your life, the average entrepreneur went through 150 rejections before they took that dumb idea and turned it into this palace. You see what I mean? Like when you heard it, you're like, Oh my God, that's a crazy idea.
I don't know where we're going with this. But then it turns into this, right? So we need our muddies to be as effective as possible. Keep coming up with all these crazy ideas that are high risk.
We're not sure about the reward. They never read your pro forma anyway, but it was nice of you to put it together. It was very nice.
All that due diligence, but they didn't really read it. They went forward anyway because they had an intuition. That was really important, right? And they're really, really good at that.
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.