1820-CarlGould-70secondCEO-Are You as Committed as Your Customers Are
Release Date: 08/12/2026
Carl-Gould-#70secondCEO-Become the Expert They Can’t Afford Not to Hire
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And so here's what I learned. What I learned was if people value what you do, if they really value what you do, and if they have a need, they want to go with an expert. I had built a reputation as the guy who came in, banged out a job, and got the heck out of there. And we demanded that we had access to your property from 7 a.m. to 10 p.m. seven days a week. Really? Like you're going to be at my house on Sunday? You want the guarantee or not? Right? I...
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Carl-Gould-#70secondCEO-Your Business Needs Systems, Not More of You
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very...
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Systems Slow the Pace—But Speed Up the Business
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. That's a system where you have an activity or a group of activities that you can remove yourself from. Now, you remember way back when we were talking about the discovery process, and we said, Every job has a personality. Every industry has a personality. Well, in your business, each job is going to start to assume its own personality. Systems, by their very nature, are predictable, they're consistent, they're reliable, they're scheduled, and they're very...
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Turn Customer Complaints Into Your Biggest Competitive Advantage
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right now to write down what the top five complaints are about your industry- maybe not about you as a company, maybe you as a company, but maybe not- about your industry? So how would you know that? So think of a customer- a negative customer- customers. Now add what’s going on in their life right now that makes calling you a must. What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I...
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Discover Your Business Personality: Muddy Fish or a Clean Fish?
Carl Gould #70secondCEO
Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems, processes, predictability,...
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Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have...
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Your Clients Don't Hate Contracts—They Hate Bad Ones Pt. 1
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer: I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36 months, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have...
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The 3 Cash Flow Questions Every Business Owner Must Answer
Carl Gould #70secondCEO
Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right, so give yourself a ranking here: To what degree are you cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to weather a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, ‘Oh my God, help!’10 is high, were really good there. Anything 7.9 and below, and we've got to...
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The Day I Learned What "Obnoxious" Really Meant Pt. 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me, and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I read this definition, mostly I was angry,...
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The Day I Learned What "Obnoxious" Really Meant Pt. 1
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably in a more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said to me, " Carl, you’re being...
info_outlineHi everyone, Carl Gould here with your #70secondCEO. Just a little over one-minute investment every day for a lifetime of results.
In sales, yes, there are times when you get the lucky one, right? We have a franchisee who thought they were calling our competitor.
And they said, Oh, I remember the three calls we had; they were so good. Meanwhile, I'm going through my records, I'm like, does anyone have a record of this person? What did we miss? We didn't find out till later that they actually were talking to the competition. They mistakenly sent us an email for the fourth meeting, which they thought was the fourth meeting with the other people.
I just played along with it. I'm like, oh, well, how are we doing so far? We're like really close. And they said, I can't wait to come to the discovery day.
I'm emailing the team, when's the next discovery day? I get the note back, I'm like, put this person on the invite right away. And by the time they woke up and realized that we had them, all right, fine. Now and again, you step in a little dung, and you get a little bit lucky.
And maybe you make your luck by being out there and putting yourself out there and doing the work. For the most part though, we still gotta go out and get it. And the marketplace doesn't care what you did yesterday.
They like your resume, they like your business card, they like that you have the expertise that you had, but tomorrow someone's gonna beat you to it.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.