Pro copy tips on writing for a successful online launch
Cracking Copy
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communicate your messaging. Having now been involved in our own course launch, we think we have a far greater insight into what’s involved: all the areas where messaging is important and the need to sometimes tweak your messaging along the...
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Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
Cracking Copy
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy. Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thriving London-based agency. He reveals how practicing copywriting, figuring out SEO strategy and sharing what he was learning on social media, led to the birth of a business that now boasts an impressive client roster,...
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Podcasting For Beginners, Part 2 (of 2)
Cracking Copy
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing. It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a week by week basis. We also explore some of the key factors in determining what will make YOUR show a success, should you want to start your own podcast. Know this - it's totally within your reach! ...
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Podcasting for Beginners, Part 1 (of 2)
Cracking Copy
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you too! Cracking Copy is 18 months old now and we have learnt so much about this incredible medium and we want to share some insider tips with you from our audio broadcasting journey. Why? Because if you’re anything like us,...
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UX Writing for a Great User Experience
Cracking Copy
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting. It’s another dive deep into the world of writing that sells, persuades, and connects. In this 30-minute episode you will learn: ✔️ Why writers must consider the reader's journey as much as the message they deliver ✔️ How Claire pivoted from teaching to proofreading to powerhouse copywriting ✔️ What a great user...
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Writing High-Converting Case Studies - An Expert Guide
Cracking Copy
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business. Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copywriter and queen of case studies. In this 30-minute episode you will learn: ✔️ What we mean by a case study ✔️ Why businesses like yours should be using them ✔️ Where to use them ✔️ How to give them longevity and additional value...
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Working With a Writing Coach
Cracking Copy
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella Hoyos explores this topic with Dr. Nicole Janz, a seasoned writing coach, and the mastermind behind a groundbreaking tool for writers. This episode is for you if you’ve ever struggled in writing alone. We talk about some of the simple but genius ways to build your writing muscles, overcome writing blocks, set effective goals and build a sustainable writing routine. The show unlocks a bundle of writing insights you may not have considered before. Tune in to...
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Writing Attention Grabbing Hooks That Stop The Scroll
Cracking Copy
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer. What do we mean by a hook? Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service. We look at: The anatomy of a hook The types of hooks you can think about using And we look at where you can use them. Whether you are struggling to craft great...
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Quitting Corporate to Write Full Time: An Authors Story
Cracking Copy
It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie talks to the wonderful Emma Simpson, who did just that and gave up her high-paid job to be a full-time writer. Emma talks candidly about how and why she decided to be a writer of narrative non-fiction. She highlights the joy of being able to gather and share the stories of others and weave this into her own, very personal journey. Emma talks about what’s important to her, what inspires her and how she connects with her audience...
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Writing to Boost Credibility in a Low-Trust World
Cracking Copy
How do you know if what you read online is honest and true? This week Ella and Minnie are talking lies damned lies, misinformation, exaggeration and distrust. And how you can write and show up to build trust and be authentic with your audience. In a world where there is a general distrust of everything from government to media to products and services being sold online, it has become more important for honest and good businesses to be seen and to succeed. In this episode we cover Ways to build trust with your writing online How you can prove that you are who you say you are ...
info_outlineReviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business.
Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copywriter and queen of case studies.
In this 30-minute episode you will learn:
✔️ What we mean by a case study
✔️ Why businesses like yours should be using them
✔️ Where to use them
✔️ How to give them longevity and additional value through repurposing
✔️ The anatomy of a great case study
✔️ Tam’s top tips for researching and writing a case study
Whether you are a copywriter looking for tips for writing case studies for clients or a business curious to understand why and how they could be making the most out of your customer stories OR perhaps you are interested in enrolling on one of Tam’s courses and want to know more, then today’s episode is for you.
About Tam Henderson
Tam runs an online school, CopyKooks, for freelance copywriters. She is also an expert copywriter specialising in business-building case studies. In addition, she is a course tutor on Udemy, an online platform, where you can buy her copywriting courses.
Contact Tam
Website: https://www.copykooks.com/
Magic Emails Freebee
Copywriting Courses on Udemy
Connect with her community on Facebook
Connect with her on LinkedIn
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
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You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
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