Customer Research Mastery: Insights from Dr. Mimi Zhou
Cracking Copy
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder. In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou. Mimi, a conversion copywriter and email strategist, highlights the pivotal role of research in crafting compelling copy. The episode reveals how Mimi acquires accurate customer data without unintentionally introducing bias into the process. You’ll learn her methods for gathering valuable...
info_outline
Pro copy tips on writing for a successful online launch
Cracking Copy
If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging? In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communicate your messaging. Having now been involved in our own course launch, we think we have a far greater insight into what’s involved: all the areas where messaging is important and the need to sometimes tweak your messaging along the...
info_outline
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
Cracking Copy
In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy. Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thriving London-based agency. He reveals how practicing copywriting, figuring out SEO strategy and sharing what he was learning on social media, led to the birth of a business that now boasts an impressive client roster,...
info_outline
Podcasting For Beginners, Part 2 (of 2)
Cracking Copy
Tempted to peak behind the curtain to see how a podcast is assembled? Then this episode is for you! In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing. It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a week by week basis. We also explore some of the key factors in determining what will make YOUR show a success, should you want to start your own podcast. Know this - it's totally within your reach! ...
info_outline
Podcasting for Beginners, Part 1 (of 2)
Cracking Copy
Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners. It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you too! Cracking Copy is 18 months old now and we have learnt so much about this incredible medium and we want to share some insider tips with you from our audio broadcasting journey. Why? Because if you’re anything like us,...
info_outline
UX Writing for a Great User Experience
Cracking Copy
In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not only cracked the code to writing captivating copy but also expanded her skills to specialise in website and UX copywriting. It’s another dive deep into the world of writing that sells, persuades, and connects. In this 30-minute episode you will learn: ✔️ Why writers must consider the reader's journey as much as the message they deliver ✔️ How Claire pivoted from teaching to proofreading to powerhouse copywriting ✔️ What a great user...
info_outline
Writing High-Converting Case Studies - An Expert Guide
Cracking Copy
Reviews and testimonials only tell half of your customers’ stories. Having evidence-based case studies detailing how you helped a customer solve their problem is a highly effective marketing and lead-generation tool for your business. Today on the podcast, Minnie chats with Tam Henderson, founder of CopyKooks online school for copywriters, B2B copywriter and queen of case studies. In this 30-minute episode you will learn: ✔️ What we mean by a case study ✔️ Why businesses like yours should be using them ✔️ Where to use them ✔️ How to give them longevity and additional value...
info_outline
Working With a Writing Coach
Cracking Copy
How much more productive could you be, or how empowered would you feel, if you had a coach or mentor to guide you? Ella Hoyos explores this topic with Dr. Nicole Janz, a seasoned writing coach, and the mastermind behind a groundbreaking tool for writers. This episode is for you if you’ve ever struggled in writing alone. We talk about some of the simple but genius ways to build your writing muscles, overcome writing blocks, set effective goals and build a sustainable writing routine. The show unlocks a bundle of writing insights you may not have considered before. Tune in to...
info_outline
Writing Attention Grabbing Hooks That Stop The Scroll
Cracking Copy
Today we are keeping it brief in our new series of shorts with a 20-minute episode on hooks and tips on how to hook your ideal customer. What do we mean by a hook? Well, Ella and Minnie are talking about the golden words that stop your ideal customer in their scrolling tracks. You have a momentary window of time to persuade someone to stop and find out more about you and your product or service. We look at: The anatomy of a hook The types of hooks you can think about using And we look at where you can use them. Whether you are struggling to craft great...
info_outline
Quitting Corporate to Write Full Time: An Authors Story
Cracking Copy
It’s been said that everyone has a book inside them. But how many of us take up that challenge? In this week’s episode, Minnie talks to the wonderful Emma Simpson, who did just that and gave up her high-paid job to be a full-time writer. Emma talks candidly about how and why she decided to be a writer of narrative non-fiction. She highlights the joy of being able to gather and share the stories of others and weave this into her own, very personal journey. Emma talks about what’s important to her, what inspires her and how she connects with her audience...
info_outlineToday’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners.
It is a subject a little removed from our usual copywriting tips, however it has been and is, a great marketing tool for both of us and we wanted to share our own pod-story to hopefully inspire you to think seriously about whether you have a podcast in you too!
Cracking Copy is 18 months old now and we have learnt so much about this incredible medium and we want to share some insider tips with you from our audio broadcasting journey.
Why? Because if you’re anything like us, passionate about our craft and authentic community building, you are possibly a tiny bit curious about how podcasting works and if it’s worth it. You may have no idea what you might podcast about or maybe you’re brimming with ideas but you have an inkling that podcasting might be a good move for you.
In this first part episode we’re talking about:
-
An overview of the podcasting industry, why it’s booming and the opportunities out there
-
The challenges that you might face and how to overcome them
-
Our podcasting story. An insight into why we started and how it’s going. It’s also ‘National Storytelling Week’ so it’s timely!
-
Finding your why
-
Your podcasting goals
Next time in part 2 we are going into the nitty gritty of the production process: pre-planning, planning, recording, editing, publishing and promoting. We’ll also dive into audience and competitor research tactics, market research, content pillars and what we do! If you don’t want to miss out on the next episode, don’t forget to hit subscribe in your podcast player.
FREE WORKSHOP
If you are interested in exploring your podcasting ideas further we are hosting a free webinar workshop designed to help you work through what and how you might podcast. It’s from 1-2pm GMT on Thursday 15th February. Register your interest HERE.
So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.
Resources
Free Podcasting Webinar Workshop 15/02/24 @1.00pm GMT, Launch Your Indie Podcast
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)