Your Shopping Experience is about to Get Seriously Smart
CES Tech Talk
With their expansive reach, engaging over 95% of households in the US and Canada, Instacart’s VP of Ad Product discusses their latest innovations. Hear about their new AI-powered smart carts, their partnership with Google Shopping, and how they are elevating both the online and in-store shopping experience. In this episode: Discover Instacart's innovative advertising strategies for increased consumer engagement and brand impact. Explore the expanded advertising capabilities that are taking Instacart to the next level in consumer experience. Uncover the importance of a seamless...
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Shop 'til You Virtually Drop: The Future of Retail
CES Tech Talk
When Taylor Swift asks for her own virtual Christmas Tree Farm, you make her one. Learn how this CEO is revolutionizing online shopping with immersive 3D experiences just like that one. Imagine browsing through a virtual store where you can change the color scheme of furniture, explore a whimsical rendition of a flagship store, and even interact with real people represented as avatars. And the best part? This isn't just VR or AR - it's all accessible on your mobile device. Find out how Obsess is bringing gaming into shopping and creating personalized experiences that might just change the...
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Brand Safety During Olympics and U.S. Election
CES Tech Talk
Discover how a global media measurement and optimization platform is using AI to ensure brand safety in the midst of high-energy periods like the Olympics and the US election. The CMO of Integral Ad Science talks about how AI is breaking down streaming services on a frame-by-frame basis to provide comprehensive brand safety, and why responsible media is becoming a massive topic of discussion.
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High-Tech Farming Grows with AI, EVs, & Self-Driving Tractors
CES Tech Talk
Farming can be a constant struggle in trying to find effective solutions to enhance efficiency and sustainability. Traditional farming methods can’t cut it in today's fast-paced world. Kubota agrees and thinks it's time to explore sustainable agriculture technology solutions that can improve effectiveness of farming practices and enhance productive growth. Listen in to learn more! Key takeaways include: Kubota's commitment to leveraging tech like automation, AI, and data analysis to boost efficiency and sustainability in agriculture The capabilities of Kubota's electric vehicle concept...
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Pinterest Chief Defines the Visual Curation Mission
CES Tech Talk
Join us as we uncover how Pinterest is revolutionizing user experience with personalized discovery. Explore how their use of human experts in developing AI models fosters inclusivity, celebrating diversity in body types, skin tones, and beyond. We also learn more about Pinterest's mission, emphasizing mental health and promoting positivity online.
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SAG-AFTRA Strike’s Impact on AI and Hollywood’s Future
CES Tech Talk
AI's influence in creative work led to a recent strike by the actors union SAG AFTRA, emphasizing the critical need for protections and fair compensation. Hear the behind-the-scenes negotiations and the breakthroughs that will change the future of entertainment.
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General Mills + Technology = Revolutionized Food
CES Tech Talk
It's not just about iconic Cheerios and Lucky Charms anymore. Dive into this eye-opening conversation from CES 2024 to discover how General Mills is transforming consumer experiences and shaping the future of food with AI, regenerative agriculture, and strategic partnerships.
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Inside Roku's Playbook: From Emmy Victory to Shoppable Ads
CES Tech Talk
Roku is creating content that doesn’t feel like advertising by adding more engageable streaming content, curated sports hubs, shopability, and the launch of Roku City. Roku's VP of Global Advertising Sales and Partnerships Kristina Shepard explains more in this week's CES Tech Talk. A few key takeaways: (please put bullet points in front of each of the below paragraphs) Roku aims to turn its massive reach (76 million+ households) into performance, driving business outcomes for marketers They're creating binge-worthy "shoulder content" like their new food destination "All Things Food" to...
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Precision Marketing: Data, AI and The Human Connection
CES Tech Talk
Dive into insights from SVP of Kroger Precision Marketing, Cara Pratt, on how advertising, technology, and organizational design are shaping the future of targeted marketing. What's the real secret behind Kroger's mission to provide a curated experience for customers? Find out how they're not just selling groceries – they're creating a deeply connected, human-centered experience for their customers.
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Beyond the Field and Court: NBA All-Star and NFL All-Pro Take on Hollywood
CES Tech Talk
We caught up with Blake Griffin and Ryan Kalil, the masterminds behind Mortal Media, while at CES 2024. Their unique backgrounds as professional athletes give them a competitive edge when building their entertainment projects. A couple highlights: They partnered with Billy Crudup on the Apple TV series Hello Tomorrow and revived a cult classic with White Men Can't Jump on Hulu. Now they've got some animation collaborations in the works, integrating AI and machine learning to animate new worlds.
info_outlineHERE Technologies is harnessing the power of location technology to “move people, businesses and cities forward.” Join HERE’s Chief Product Officer for a look into what location tech can help us accomplish, how it helped during the pandemic and why HERE is CES ready!
Guest:
- Jørgen Behrens, Senior Vice President and Chief Product Officer, HERE Technologies