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557: Sharpening Your Finance Team's Growth Mind-Set | Bill Ruckelshaus, CFO, Extrahop

CFO Thought Leader

Release Date: 12/18/2019

572: Measuring the Efficiencies of Customer Acquisition | David Burt, CFO, ServiceTitan show art 572: Measuring the Efficiencies of Customer Acquisition | David Burt, CFO, ServiceTitan

CFO Thought Leader

CFOTL: What are your top of mind numvers?  Burt: The first things that I look at on a weekly and monthly basis tend to center on the fundamentals. Once we're in the door with a customer, there's an opportunity for us to provide additional services that might add additional recurring revenue. This growth is really important because it allows us to forward-invest into areas of R&D, sales and marketing, and so forth. We are of a certain size today, but we have aspirations to be much, much bigger, and as we grow, we are enabled to do more and more for our customers more efficiently...

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571: Optimizing Your  Pipeline's  Velocity |Greg Wookey, CFO, Boulevard show art 571: Optimizing Your Pipeline's Velocity |Greg Wookey, CFO, Boulevard

CFO Thought Leader

Inside the world of retail businesses, Greg Wookey’s CFO career has advanced down a path that parallels the sector’s growing appetite for more sophisticated software. Such was the case roughly 10 years ago, when he stepped into the CFO office at Mindbody—a firm whose well-known software helped fitness centers across the country to manage the demands of their clientele—and such is the case today, as Wookey serves as CFO of Boulevard, a SaaS developer whose offerings are specially tailored to high-end salons and spas. This arena—in what Boulevard and other software developers commonly...

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570:  Discovering What Makes Customers Happy | Sue Vestri, CFO, Greenphire, Inc. show art 570: Discovering What Makes Customers Happy | Sue Vestri, CFO, Greenphire, Inc.

CFO Thought Leader

CFOTL When it comes to customer measurement whatare you focused on? Vestri: I think that everyone tries to measure customer service and customer support in some way. In the past, we historically have done customer surveys and implementation after implementation periodically throughout the year. It's always challenging as to who actually responds and how you disseminate the information and make any use of it. We still do these types of things, but recently we've actually gone out and done some user forums where we've sat in the room with some of our users. To be honest, not all of the feedback...

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569: Growing Your Team's Knowledge Base |  Raj Dani, CFO Ping Identity show art 569: Growing Your Team's Knowledge Base | Raj Dani, CFO Ping Identity

CFO Thought Leader

Back in the early 1990s, with both feet firmly planted on an auditing career path inside Price Waterhouse’s Tampa, Florida, office, Raj Dani decided to take a detour into the accounting house’s M&A advisory practice. Over the next few years, the one-time auditor began providing deal-makers with financial and operational due diligence on their future mergers and acquisitions. “I became focused on cash and EBITDA generation, the strategic value of two enterprises coming together, and how you drive synergies and value for shareholders,” explains Dani, who says that his segue into...

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568: It's the Narrative that Matters | Lanny Baker, CFO, Eventbrite show art 568: It's the Narrative that Matters | Lanny Baker, CFO, Eventbrite

CFO Thought Leader

CFOTL: What are your priorities as finance leader over the next 12 months?  CFOT:" Here at Eventbrite, my priorities are to bring focus and simplicity. We just went through our planning experience for 2020. We started with 12 different strategic initiatives, and I'm happy to say that eight of them wound up on the cutting room floor. We've got four that everybody is really focused on. These four initiatives had 20 subprojects, and these, too, have been dialed down to four. We're just bringing focus and clarity and simplicity. I teased the team in our flash report. On the 57th page, we put...

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567: When Growth & Risk are Synonymous  |   Kevin Jacobson, CFO, LogicGate show art 567: When Growth & Risk are Synonymous | Kevin Jacobson, CFO, LogicGate

CFO Thought Leader

Step inside CFO Kevin Jacobson’s office at LogicGate, and there’s little question that you’ll think you’ve entered a realm where growth and risk are often two sides of the same coin. In fact, LogicGate’s fast path to achieving “product market fit” was no doubt shortened by early customers who today wield a similar growth/risk mind-set. Four-year-old LogicGate, a provider of governance, risk, and compliance (GRC) software, now expects its workforce to expand to 170 employees before 2021. Says Jacobson: “I tell our team that going forward, we are going to be breaking records...

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566: Building Your P&L Culture | Scot Parnell, CFO DailyPay show art 566: Building Your P&L Culture | Scot Parnell, CFO DailyPay

CFO Thought Leader

We are nearly at the end of our interview with Scot Parnell when we ask him to explain what led him to accept the CFO position at DailyPay, a company with a pioneering technology inside the human capital management realm. This is a question that we had asked a little earlier in the interview, but this time we want to know what other factors may have contributed to his decision. Although Parnell has already put forth a compelling explanation of DailyPay’s unique offerings, he is happy to share a bit more with us. “This role was absolutely fascinating. I was at a place in my life where I...

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565:  A Fintech Unicorn Burnishes its Risk Management Brand  | Michael Tannenbaum, CFO, Brex Inc.  show art 565: A Fintech Unicorn Burnishes its Risk Management Brand | Michael Tannenbaum, CFO, Brex Inc.

CFO Thought Leader

Tannenbaum: At Brex, pretty early on, I was kind of familiar with the banking landscape from when I had been in investment banking. The group that I had been in actually served regional banks, so I did a lot of regional bank mergers and acquisitions. Then, at SoFi, I had built a lot of relationships with regional banks. I think that when you start in fintech, there's always this belief that you're competing with big banks. That was a lot of the marketing positioning of my former employer, SoFi, but at Brex I saw this opportunity to partner with banks because I was familiar with the card...

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564: Synchrony Steps Beyond the Shadow of its Historic Roots  | Brian Wenzel, CFO, Synchrony show art 564: Synchrony Steps Beyond the Shadow of its Historic Roots | Brian Wenzel, CFO, Synchrony

CFO Thought Leader

CFOTL: Having splitout from GE- we would imagine there were certain business processes already in place at Synchrony, while others processes had to be reestablished or developed. Wenzel: The processes that have been developed are probably the core part of our business. We had to build everything from scratch. Even the processes for things like very mundane benefits in HR, and paying people, and for some of the regulatory reporting–we had to build all that up. But we did take a process from GE that was a very good process in the credit risk world, a very traditional process. You go out...

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563:  Energizing Your Entrepreneurial Mind-set | Stephen Grist, CFO, Bohemia Interactive Simulations show art 563: Energizing Your Entrepreneurial Mind-set | Stephen Grist, CFO, Bohemia Interactive Simulations

CFO Thought Leader

It was back in 2002, Stephen Grist says, when he first punched through a surface of rigid assumptions to grasp the innovative levers that would propel him into the ranks of strategic CFOs. At the time, Grist was the CFO of Viatel, a technology company whose management and sales teams were eagerly seeking to reestablish the company’s footing along a growth path after having recently emerged from a Chapter 11 bankruptcy. With its bankruptcy in the rearview mirror, the company emerged with an unbridled appetite for growth—but one that was perhaps lacking in long-term vision. Says Grist:...

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