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564: Synchrony Steps Beyond the Shadow of its Historic Roots | Brian Wenzel, CFO, Synchrony

CFO Thought Leader

Release Date: 01/19/2020

575:  The Benefits  of Openness   |  Anup Singh, CFO, Illumio show art 575: The Benefits of Openness | Anup Singh, CFO, Illumio

CFO Thought Leader

CFOTL: What are your priorities as finance leader over the next 12 months? Singh: In looking ahead at Illumio, my big focus is on continuing to support our go-to-market expansion. Our company's growing quickly. We're expanding globally. This means recruiting in different geographies, expanding our offices, and so on. This is something that I and my team do a lot to support. In the past year, I would say that we've also worked hard to transform Illumio into a really data-driven environment as well as to emphasize the operational excellence of the company. The ongoing task is to continue to...

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574: The Age of the Real-Time CFO |  Mike Ellis, CFO, Flywire show art 574: The Age of the Real-Time CFO | Mike Ellis, CFO, Flywire

CFO Thought Leader

CFOTL: Tell us about the history of the company's capital structure? Ellis: I started with Flywire four years ago. We were basically a series C business at the time, basically a break-even business, so we really didn't need any additional capital. We have raised our series D, which came in approximately 18 months ago and was about a $100 million round. We've raised roughly $140 million for the business over the course of its nine-year history, and we still have plenty of it left. We've done a really good job of being efficient with our capital structure as well as making sure that the business...

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573: CBD: Sizing Up  the Opportunity | Alan George, CFO, Ojai Energetics show art 573: CBD: Sizing Up the Opportunity | Alan George, CFO, Ojai Energetics

CFO Thought Leader

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572: Measuring the Efficiencies of Customer Acquisition | David Burt, CFO, ServiceTitan show art 572: Measuring the Efficiencies of Customer Acquisition | David Burt, CFO, ServiceTitan

CFO Thought Leader

CFOTL: What are your top of mind numbers?  Burt: The first things that I look at on a weekly and monthly basis tend to center on the fundamentals. Once we're in the door with a customer, there's an opportunity for us to provide additional services that might add additional recurring revenue. This growth is really important because it allows us to forward-invest into areas of R&D, sales and marketing, and so forth. We are of a certain size today, but we have aspirations to be much, much bigger, and as we grow, we are enabled to do more and more for our customers more efficiently...

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CFO Thought Leader

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570:  Discovering What Makes Customers Happy | Sue Vestri, CFO, Greenphire, Inc. show art 570: Discovering What Makes Customers Happy | Sue Vestri, CFO, Greenphire, Inc.

CFO Thought Leader

CFOTL When it comes to customer measurement whatare you focused on? Vestri: I think that everyone tries to measure customer service and customer support in some way. In the past, we historically have done customer surveys and implementation after implementation periodically throughout the year. It's always challenging as to who actually responds and how you disseminate the information and make any use of it. We still do these types of things, but recently we've actually gone out and done some user forums where we've sat in the room with some of our users. To be honest, not all of the feedback...

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CFO Thought Leader

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568: It's the Narrative that Matters | Lanny Baker, CFO, Eventbrite show art 568: It's the Narrative that Matters | Lanny Baker, CFO, Eventbrite

CFO Thought Leader

CFOTL: What are your priorities as finance leader over the next 12 months?  CFOT:" Here at Eventbrite, my priorities are to bring focus and simplicity. We just went through our planning experience for 2020. We started with 12 different strategic initiatives, and I'm happy to say that eight of them wound up on the cutting room floor. We've got four that everybody is really focused on. These four initiatives had 20 subprojects, and these, too, have been dialed down to four. We're just bringing focus and clarity and simplicity. I teased the team in our flash report. On the 57th page, we put...

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CFO Thought Leader

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566: Building Your P&L Culture | Scot Parnell, CFO DailyPay show art 566: Building Your P&L Culture | Scot Parnell, CFO DailyPay

CFO Thought Leader

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CFOTL: Having splitout from GE- we would imagine there were certain business processes already in place at Synchrony, while others processes had to be reestablished or developed.

Wenzel: The processes that have been developed are probably the core part of our business. We had to build everything from scratch. Even the processes for things like very mundane benefits in HR, and paying people, and for some of the regulatory reporting–we had to build all that up. But we did take a process from GE that was a very good process in the credit risk world, a very traditional process. You go out and get underwriting scores from credit bureaus, you look at your data, you kind of put a score together, and you say yes or no.

We have developed this process more and invested so much in it. Now we’re taking multiple data elements into consideration, including what we get from our partners. We have a thing called “engagements” through which we know how “Jack” is engaged with our retail partners before he engages with us, so we have an idea of who you are. We look at our 80 million active cardholders. You’re probably one of our active cardholders. We look at the information there. We have a much better picture. Then we take these other sources of data from different sources so that we can get more information on you. We use technology now to authenticate you. If you’re using your cell phone, we can prepopulate applications down to two different sources.

We’ve allowed these things to come in so that we know the customer better. We use the combination of data and technology and are then really able to put it into our credit operating model. This was very good under GE, but we have brought it really to a much higher-class standard.

For us, the next 12 months are really about creating the 2025 vision. What are the tools and technologies that we have to begin building now to be adaptable to the business and how the business is changing? The second thing that we’re trying to do is, again, to have this maniacal focus around customers and in getting value-added jobs out. We’re moving faster when it comes to the artificial intelligence and the robotic process automation that happens more in the controllership or accounting world and driving meaningful projects that will deliver results this year.