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94: Retail Expansion: The Growth of a Specialty Gear Store

Channel Mastery

Release Date: 07/16/2019

120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host  show art 120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host

Channel Mastery

It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.    An entirely new decade is here and in just the first month of that decade, Amazon, Starbucks,  Anthropologie, Target and Nordstroms have all announced new retail and brand experience concepts. Keep in mind, Channel Mastery does not advocate that you stop what you’re doing and shift tactics to respond to what the majors and marketplaces are doing. However, we must study what they are doing...

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118: Jennifer Kriske, Machines for Freedom  show art 118: Jennifer Kriske, Machines for Freedom

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Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Kriske discovered cycling, like so many of us do, when she was working a job that entailed super long-hours, where she was always on. Cycling gave her the window to shut off work and re-invigorate.   She was a beginner cyclist, and that gave her a very clear view into the experience - meaning, there wasn’t anyone telling her what she should, or should not do. She noticed that she was not the only woman on her rides who was uncomfortable in the ‘kit.’ She also knew that,...

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117: Sutton Bacon and Darren Bush, Big Gear Show show art 117: Sutton Bacon and Darren Bush, Big Gear Show

Channel Mastery

I had the opportunity to sit down with Sutton Bacon and Darren Bush, the founders of Paddlesports Retailer and now, the . This episode is co-produced by , the leading source of multi-channel specialty brand communications, and , the source for outdoor active lifestyle industry news.  This show is positioned for “Main Street, not Wall Street,” and invites hardgoods manufacturers (no apparel), from outdoor, bike and paddlesports for the first time ever. It makes sense, all of these categories of outdoor active lifestyle do share a shopper. But the Big Gear Show is disruptive and is -...

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116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute  show art 116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute

Channel Mastery

My guest today is a well-known thought leader in the evolution of retail, more specifically, marketplaces. In this episode, you’ll meet Kiri Masters, the Founder of Bobsled Marketing, The Marketplace Institute and a Forbes contributor. As Amazon continues to change on a monthly, weekly (and sometimes daily) basis, it is Kiri’s mission to help specialty brands and businesses navigate the Amazon marketplace.  Kiri began her Amazon quest in the early days of the platform in 2012/2013. Needless to say, there were few, if any, resources available to support a specialty brand presence on...

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115: Mike Massey and Teddy Schiavoni of Locally show art 115: Mike Massey and Teddy Schiavoni of Locally

Channel Mastery

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114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company show art 114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company

Channel Mastery

Algorithms have their place, but for specialty/artisan brands, emotive storytelling and a human over algorithm approach will continue to win the day. My guests today in this episode personify this. You’re about to meet the artist and team behind and . Note: This episode is co-produced by our friends at (SIA). James Niehues is The Man Behind the Maps. He’s literally defined on-snow resorts through his illustrated maps and is the point of terrain reference for countless skiers and riders. I challenge you to find a single skier or rider who isn’t familiar with his artwork.  When Todd...

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113: Chris Guillemet, CEO, velofix show art 113: Chris Guillemet, CEO, velofix

Channel Mastery

As Amazon Prime and Uber, along with other businesses committed to bringing convenience and personalization to today’s shopper, Chris Guillemet, CEO and co-founder of velofix, was busy with his two partners pioneering the mobile bike shop solution. That was six years ago, and a lot has changed with today’s omnichannel consumer and cyclist. In today’s Channel Mastery podcast, Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.  Bike shops are still a strong go-to...

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112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4 show art 112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4

Channel Mastery

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111: Annelise Loevlie, CEO, Icelantic Skis show art 111: Annelise Loevlie, CEO, Icelantic Skis

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More Episodes

As any specialty retailer knows, this is not a decision that’s made lightly. In a two-part series, I’ll be interviewing Kimberly Grogan, co-owner of Dash-Sports, to document the expansion. In this first episode, we drop in on the reasoning behind their decision to expand, why the time is now, and what strategies she and her partner/husband are employing to up the odds for success. The second will be about how the Grogans worked with their key brand partners to make a rolling, month-long grand opening a success.

The Grogans have complete focus on serving their target consumer and this show is a case study of how one specialty retailer was literally pushed by its devoted community for an expansion.

Dash-Sports (currently transitioning from its former name, Gear for Multisport) is also an excellent example of a retailer activating multiple channels toward a single goal: to engage and to be of service to its customer. Every decision they make is oriented toward providing a better experience for their consumer, and supporting and encouraging their consumers’ active lifestyles. Dash-Sports turns customer lifetime value into a guiding philosophy, not just a metric.