108: The Shaping and Evolution of Mountain Bike Racing and Events, A Tribute to Ed Zink
Release Date: 11/11/2019
This episode combines three interviews, which took place during a 3-day interview sprint with some of our most popular and knowledgeable Channel Mastery guests. David Howell of Howell and Associates, Ryan Riggs of Pattern and Kelly Ramirez of Prismatic, joined me for the first ever Verde Brand Communications and Channel Mastery Holiday Summit. They are absolute knock-outs for when it comes to specialty business experts and they’re here today to help offer tips and guidance for all of us leading into holiday and finishing 2020 as strongly as possible. Each of these speakers bring a...info_outline The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast
A few weeks ago, I had the honor of doing my second interview for the Outdoor Biz podcast, a show produced by podcast leader Rick Saez. It was refreshing to be interviewed about the Academy, and franky, to be the interviewee and not the interviewer. The episode turned out super well for a couple of reasons: 1 - It definitely outlines who the course is for, why we launched it, and the intentional timing of our launch (it very much serves specialty brand and business leaders transforming during a pandemic and recession while balancing living through palpable social unrest in the world) 2 - This...info_outline Andy Inman and Chris Young, Springs Wealth Group
As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would be great to feature on the show, which is our first official “Cross Training” episode, a new type of show we’ll be hosting every other month or so. In this series, we get to learn from specialty brands that are not retail or physical product related. No matter what kind of business you have, your customer is online today and we all need to be re-examining how our target customer is discovering, engaging with and buying from us. The Springs...info_outline Roy Steves, Co-founder of StatBid
Channel Masters are very entrepreneurial in how they think and approach problem solving. In fact, when they have a problem they can’t find solutions for, they build the solutions themselves. That scrappy approach is what makes us inherently nimble. Roy Steves, my guest on today’s episode, is one scrappy problem-solver, and his client base is grateful for that. In this episode, you’ll hear right from the beginning - the founder’s story of Roy’s company Statbid, that he ushered in a new approach to paid search, one that put the client first. That approach is more...info_outline Chris Steinkamp, Principal and founder, Baselayer Group
For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause. Today, we start a series on Channel Mastery about how to take action on that super important goal. Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking...info_outline Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter
This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience. Channel Mastery host, Kristin Carpenter, was asked to appear on the show with Doug Schnitzpahn to discuss the battle for trust, and engagement, and how more traditional media institutions can serve today's ever evolving consumer as they search to build...info_outline Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger
Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for Consumer Products, Ryan Eittreim. Wintersteiger is the leader in service and rental solutions for the ski and snowboard industry. Ryan’s led a super interesting initiative that Wintersteiger is producing for the specialty community: A best practice guide to serving consumers...info_outline David Howell, Managing Partner and founder, Howell & Associates
We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off into a key planning window for the coming year, and also, puts Black Friday, Cyber Monday and Holiday on the near horizon. Episode 140 is the start of our brand-new season of the Channel Mastery podcast. David Howell is managing partner and founder of Howell & Associates. He has helped hundreds of fortune 500 and specialty brands with selling online, keeping brand and pricing parity and offers valuable insights from the trenches. So, if you’re wondering how COVID-19 impacted the Amazon...info_outline Matt Heitmann, Chief Marketing Officer at Pro’s Closet
The continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach where a cyclist is offered the option to trade in a bike and get a new one every year. They’re a retailer of all bike brands, have an incredible bike museum, and are amassing an incredibly unique data set as more and more cyclists discover the site. And a lot more cyclists are...info_outline Kelly Ramirez, Founder and Chief Growth Officer, Prismatic
While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire decision and purchase journey. And with that, the battle for their attention is at an all-time high. Today’s guest is like a secret weapon for specialty brands struggling to engage and serve their target consumers. Kelly Ramirez is the founder and Chief Growth Officer of Prismatic, a Bozeman, Montana-based specialty brand growth agency. She has a background in-house at Google, and a love for small brands taking an artisan approach to...info_outline
On this episode of the Channel Mastery podcast, co-produced by Bicycle Retailer & Industry News, I’m honored to pay a big tribute to Ed Zink, the owner of the award-winning specialty bike store, the Mountain Bike Specialists.
Zink, a Durango native and longtime resident, unexpectedly passed away on October 11, 2019 of complications from cardiac arrest. He would have turned 72 on November 13th. He was a founder of Durango’s iconic road race, the Iron Horse Bicycle Classic, which turns 49 in 2020. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global mountain bike destination.
He also was a critical supporter of building, advocating for and protecting Durango’s incredible trail network through Trails 2000, an incredible non-profit organization led today by visionary Mary Monroe-Brown.
Ed was an absolute leader as an IBD, but he was also a renaissance man, a great visionary, innovator and icon in the cycling world. Most important, however, is how he viewed community - both in his hometown of Durango, Colo., and in the global cycling community. In this episode, you’ll hear first-hand how Ed based that vision out of his bike shop.
The story of Ed is told by Gaige Sippy of the Mountain Bike Specialists and Ned Overend, renowned mountain bike world champion. Both call Durango home, both have had a life shaped by the bike, and both were mentoried by Ed Zink.
Before the internet and social media, viral videos and online marketing, Ed Zink was able to create world class events and experiences that were open for all who were interested in cycling. He was a pioneer of inclusivity and focusing on the consumer experience. While the Mountain Bike Specialists served and supported the top cycling athletes in the world (and continues to), it’s also equally prioritized riders of every age, ability level and discipline.
This show is also a tribute to the power of the IBD. For five decades, the Mountain Bike Specialists has been the hub for Ed’s vision in cycling and with the outdoor recreation economy. Through his store, Ed supported trail development and advocacy, community development through clean industry, inclusivity of men, women and kids of all walks of life, and a heart-centered approach to building the infrastructure of an incredible region through the bike. This man’s shoes cannot be filled. All we can do is try to live like he did - service to others first.
Through events like the Iron Horse, World Championships and even some cycling time trials that raced through the interiors of Durango’s historic main street shops, one key facet of Zink’s life work was in connecting and building community through cycling. For anyone who knew Ed, they were touched by Ed’s vision. In this show, you’ll get to hear first hand how Ed mentored and impacted both Gaige Sippy and Ned Overend.
Ed’s legacy in the Animas Valley and the cycling community will continue to live on through the relationships he created and nurtured over his lifetime.
Ned Overend is a world-champion mountain bike racer, and continues to serve the cycling community in many roles, one of which is as a member of the marketing team at Specialized Bicycles. When Ned met Ed Zink, he was a car mechanic who wanted to race bikes, back in the early 1980’s. Ed took Ned under his wing, and he became an employee of Zink’s when Mountain Bike Specialists was named Outdoorsmen. Ned was a mechanic in the small bike shop located in the back of the store. He considered Ed to be one of his closest friends and credits him with much of the success of his cycling career. Overend resides in Durango, CO.
Gaige Sippy, also a former employee of Ed Zink’s at the Mountain Bike Specialists, is the Director of Durango’s iconic Memorial Day road race and cycling celebration, the Iron Horse Bicycle Classic. Sippy and Zink first met in the early 90’s in Durango, and for the past twenty-plus years, Gaige has worked with Zink to grow cycling in and around Durango.