loader from loading.io

108: The Shaping and Evolution of Mountain Bike Racing and Events, A Tribute to Ed Zink

Channel Mastery

Release Date: 11/11/2019

120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host  show art 120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host

Channel Mastery

It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.    An entirely new decade is here and in just the first month of that decade, Amazon, Starbucks,  Anthropologie, Target and Nordstroms have all announced new retail and brand experience concepts. Keep in mind, Channel Mastery does not advocate that you stop what you’re doing and shift tactics to respond to what the majors and marketplaces are doing. However, we must study what they are doing...

info_outline
119: Rick Saez, The Outdoor Biz Podcast show art 119: Rick Saez, The Outdoor Biz Podcast

Channel Mastery

My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes.    Obviously, I’m a huge proponent of podcasts as a messaging, discovery, engagement and even conversion channel for consumers today. That’s become Rick’s specialty - helping brands use podcasts to do just that.   In this episode, Rick and I explore the benefits and reach of podcasts, and how to...

info_outline
118: Jennifer Kriske, Machines for Freedom  show art 118: Jennifer Kriske, Machines for Freedom

Channel Mastery

Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Kriske discovered cycling, like so many of us do, when she was working a job that entailed super long-hours, where she was always on. Cycling gave her the window to shut off work and re-invigorate.   She was a beginner cyclist, and that gave her a very clear view into the experience - meaning, there wasn’t anyone telling her what she should, or should not do. She noticed that she was not the only woman on her rides who was uncomfortable in the ‘kit.’ She also knew that,...

info_outline
117: Sutton Bacon and Darren Bush, Big Gear Show show art 117: Sutton Bacon and Darren Bush, Big Gear Show

Channel Mastery

I had the opportunity to sit down with Sutton Bacon and Darren Bush, the founders of Paddlesports Retailer and now, the . This episode is co-produced by , the leading source of multi-channel specialty brand communications, and , the source for outdoor active lifestyle industry news.  This show is positioned for “Main Street, not Wall Street,” and invites hardgoods manufacturers (no apparel), from outdoor, bike and paddlesports for the first time ever. It makes sense, all of these categories of outdoor active lifestyle do share a shopper. But the Big Gear Show is disruptive and is -...

info_outline
116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute  show art 116: Kiri Masters, Founder of Bobsled Marketing and The Marketplace Institute

Channel Mastery

My guest today is a well-known thought leader in the evolution of retail, more specifically, marketplaces. In this episode, you’ll meet Kiri Masters, the Founder of Bobsled Marketing, The Marketplace Institute and a Forbes contributor. As Amazon continues to change on a monthly, weekly (and sometimes daily) basis, it is Kiri’s mission to help specialty brands and businesses navigate the Amazon marketplace.  Kiri began her Amazon quest in the early days of the platform in 2012/2013. Needless to say, there were few, if any, resources available to support a specialty brand presence on...

info_outline
115: Mike Massey and Teddy Schiavoni of Locally show art 115: Mike Massey and Teddy Schiavoni of Locally

Channel Mastery

Mike Massey and Teddy Schiavano of Locally are back on another Channel Mastery episode just in time to kick off the brand-new decade!  Locally is a company that connects the brands and products found in thousands of stores with nearby, interested shoppers. I like to think of it as a triangulation of sorts between specialty retailer, brand and target consumer. Mike and Teddy, and the Locally team, are always evolving the how around their mission, because the consumer continues to evolve. Locally makes it easier to compete for the attention of today’s shopper, and therefore, it levels the...

info_outline
114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company show art 114: Jim Niehues, The Man Behind the Maps + Todd Bennett and Ben Farrow of Open Road Ski Company

Channel Mastery

Algorithms have their place, but for specialty/artisan brands, emotive storytelling and a human over algorithm approach will continue to win the day. My guests today in this episode personify this. You’re about to meet the artist and team behind and . Note: This episode is co-produced by our friends at (SIA). James Niehues is The Man Behind the Maps. He’s literally defined on-snow resorts through his illustrated maps and is the point of terrain reference for countless skiers and riders. I challenge you to find a single skier or rider who isn’t familiar with his artwork.  When Todd...

info_outline
113: Chris Guillemet, CEO, velofix show art 113: Chris Guillemet, CEO, velofix

Channel Mastery

As Amazon Prime and Uber, along with other businesses committed to bringing convenience and personalization to today’s shopper, Chris Guillemet, CEO and co-founder of velofix, was busy with his two partners pioneering the mobile bike shop solution. That was six years ago, and a lot has changed with today’s omnichannel consumer and cyclist. In today’s Channel Mastery podcast, Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.  Bike shops are still a strong go-to...

info_outline
112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4 show art 112: Frank Ledwell, Publisher + Editor-in-Chief, Outdoorx4

Channel Mastery

I’ve got a great guest to share with you on this episode of the Channel Mastery podcast; you’re going to meet Frank Ledwell, founder, Publisher and Editor-in-Chief at OutdoorX4 (pronounced “Outdoor by 4”).  His title is an adventure lifestyle publication that caters to people who access adventure with their vehicles. Wait, isn’t that all of us? Well, yes and no. And that’s why I thought it would be so great to host Frank on the Channel Mastery podcast!  Verde has a lot of clients who are hoping to genuinely serve people who classify themselves as “overland” fans, or...

info_outline
111: Annelise Loevlie, CEO, Icelantic Skis show art 111: Annelise Loevlie, CEO, Icelantic Skis

Channel Mastery

Annelise Loevlie, CEO at Icelantic Skis - This episode co-produced by Verde Brand Communications and the Snowsports Industries of America (SIA) Unless you’ve been happily living under a rock, if you’re in the outdoor recreation industries, you’ve heard about specialty brand leader, Annelise Loevlie. She’s the beloved CEO of Icelantic Skis, a brand that’s figured out how to be concurrently established, yet also, new and young. Icelantic Skis are designed and manufactured in Colorado, and the brand is well known for changing it up in terms of distribution, events and brand activations....

info_outline
 
More Episodes

On this episode of the Channel Mastery podcast, co-produced by Bicycle Retailer & Industry News, I’m honored to pay a big tribute to Ed Zink, the owner of the award-winning specialty bike store, the Mountain Bike Specialists. 

Zink, a Durango native and longtime resident, unexpectedly passed away on October 11, 2019 of complications from cardiac arrest. He would have turned 72 on November 13th. He was a founder of Durango’s iconic road race, the Iron Horse Bicycle Classic, which turns 49 in 2020. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global  mountain bike destination.

He also was a critical supporter of building, advocating for and protecting Durango’s incredible trail network through Trails 2000, an incredible non-profit organization led today by visionary Mary Monroe-Brown.

Ed was an absolute leader as an IBD, but he was also a renaissance man, a great visionary, innovator and icon in the cycling world. Most important, however, is how he viewed community - both in his hometown of Durango, Colo., and in the global cycling community. In this episode, you’ll hear first-hand how Ed based that vision out of his bike shop. 

The story of Ed is told by Gaige Sippy of the Mountain Bike Specialists and Ned Overend, renowned mountain bike world champion. Both call Durango home, both have had a life shaped by the bike, and both were mentoried by Ed Zink. 

Before the internet and social media, viral videos and online marketing, Ed Zink was able to create world class events and experiences that were open for all who were interested in cycling. He was a pioneer of inclusivity and focusing on the consumer experience. While the Mountain Bike Specialists served and supported the top cycling athletes in the world (and continues to), it’s also equally prioritized riders of every age, ability level and discipline. 

This show is also a tribute to the power of the IBD. For five decades, the Mountain Bike Specialists has been the hub for Ed’s vision in cycling and with the outdoor recreation economy. Through his store, Ed supported trail development and advocacy, community development through clean industry, inclusivity of men, women and kids of all walks of life, and a heart-centered approach to building the infrastructure of an incredible region through the bike. This man’s shoes cannot be filled. All we can do is try to live like he did - service to others first. 

Through events like the Iron Horse, World Championships and even some cycling time trials that raced through the interiors of Durango’s historic main street shops, one key facet of Zink’s life work was in connecting and building community through cycling. For anyone who knew Ed, they were touched by Ed’s vision. In this show, you’ll get to hear first hand how Ed mentored and impacted both Gaige Sippy and Ned Overend.

Ed’s legacy in the Animas Valley and the cycling community will continue to live on through the relationships he created and nurtured over his lifetime.      

Ned Overend is a world-champion mountain bike racer, and continues to serve the cycling community in many roles, one of which is as a member of the marketing team at Specialized Bicycles. When Ned met Ed Zink, he was a car mechanic who wanted to race bikes, back in the early 1980’s. Ed took Ned under his wing, and he became an employee of Zink’s when Mountain Bike Specialists was named Outdoorsmen. Ned was a mechanic in the small bike shop located in the back of the store. He considered Ed to be one of his closest friends and credits him with much of the success of his cycling career. Overend resides in Durango, CO. 

Gaige Sippy, also a former employee of Ed Zink’s at the Mountain Bike Specialists, is the Director of Durango’s iconic Memorial Day road race and cycling celebration, the Iron Horse Bicycle Classic. Sippy and Zink first met in the early 90’s in Durango, and for the past twenty-plus years, Gaige has worked with Zink to grow cycling in and around Durango.