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117: Sutton Bacon and Darren Bush, Big Gear Show

Channel Mastery

Release Date: 01/21/2020

Kristin Carpenter, Consumer Psychology Through the  Coronavirus Crisis and Beyond show art Kristin Carpenter, Consumer Psychology Through the Coronavirus Crisis and Beyond

Channel Mastery

NOTE: This episode originally aired as a on Thursday, April 2nd, 2020.    We study consumer behavior a lot in this community. It’s without a doubt one of the absolute core areas of focus for any Channel Master.    Because of that, I’ve been asked repeatedly what my take is on how the pandemic will affect consumer behavior. In this episode, I’m laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a ‘typical’ consumer recession mindset could look like when paired with a global pandemic.   ...

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Steve Kennedy, Gearheads Outdoor Store show art Steve Kennedy, Gearheads Outdoor Store

Channel Mastery

Please note - this episode was recorded in early March 2020. Since the recording of this episode, the store has released the following information: they have shifted their water services to outside only and the station is sanitized in between each use. Their inventory is available online for shipping or pickup at store and customers are no longer admitted inside the store. Staff is located at the door for pick up and shopping needs. Credit cards and cash is being sanitized and disinfectant wipes are provided at the door.  If you’ve been to Moab, Utah and haven’t stopped at GearHeads...

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Kristin Carpenter, Taking Steps Forward in this Paradigm Shift show art Kristin Carpenter, Taking Steps Forward in this Paradigm Shift

Channel Mastery

This episode of the Channel Mastery podcast offes another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. It was recorded live on Facebook Live on Monday, March 23, 2020 and is available on that platform as well.    The message of this broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times. Two weeks ago, we were seeing people in preparation mode, and while we still may be in that to some extent, we’re seeing a...

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Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis show art Kristin Carpenter, Proactive Communications through a Fast-Moving Crisis

Channel Mastery

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as in for today, 3-17-20), for specialty brands communicating in the throes of the novel coronavirus. We continue to get new information daily and a lot has changed since we were last together, just six days ago, when we released the first of the Channel Mastery episodes focused around COVID-19.   In this episode you’ll get comfortable with communicating more to your audiences: your primary audience of your employees, your...

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124: *Special Episode* Crisis Communication  For Your Business During The COVID-19 Outbreak show art 124: *Special Episode* Crisis Communication For Your Business During The COVID-19 Outbreak

Channel Mastery

In this episode of the Channel Mastery podcast, I’m sharing a brand-new framework that the Verde Brand Communications team and I created for our roster of specialty brands to support crisis communications for the COVID-19 virus crisis.    We wanted to share this with you, Channel Masters, because we strongly share a collective opinion that specialty brands must take a communications strategy that’s, well, specialized. And in this podcast, I explain what that means and why it’s important, and offer our solution to you in a five-part framework created just for specialty brands....

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123: Aimee Ross, Director of Bike Bentonville show art 123: Aimee Ross, Director of Bike Bentonville

Channel Mastery

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this small Arkansas town has made a name for itself in the cycling community and is continuing to grow by the day - literally. The town welcomes an average of 34 people moving to the area every day!   Aimee Ross, Director of Bike Bentonville, is my guest on this episode and shares how collaboration is key. By structuring Bike Bentonville under the city’s tourism bureau, Visit Bentonville, the community has done something truly unique. Ross discusses how she...

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123: Aimee Ross, Director of Bike Bentonville show art 123: Aimee Ross, Director of Bike Bentonville

Channel Mastery

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this small Arkansas town has made a name for itself in the cycling community and is continuing to grow by the day - literally. The town welcomes an average of 34 people moving to the area every day!   Aimee Ross, Director of Bike Bentonville, is my guest on this episode and shares how collaboration is key. By structuring Bike Bentonville under the city’s tourism bureau, Visit Bentonville, the community has done something truly unique. Ross discusses how she...

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122: Tyler Benedict, Bike Rumor show art 122: Tyler Benedict, Bike Rumor

Channel Mastery

Tyler Benedict, founder and publisher of Bikerumor.com, is my guest this week on Channel Mastery. Eleven-plus years ago, Tyler started Bikerumor.com and during that time, he's seen a lot of evolution in terms of how consumers use and share his content, and how his site factors into the consumer decision journey.     In this episode, Tyler gives his well informed take on what's working, and what's not, with endemic content today. You'll learn how his team approaches and optimizes content across multiple channels, including the Bikerumor.com website, blog, Youtube...

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121:  Jerod Foster, Associate Professor of Practice in the  Journalism and Creative Media Industries Department, Texas Tech University show art 121: Jerod Foster, Associate Professor of Practice in the Journalism and Creative Media Industries Department, Texas Tech University

Channel Mastery

This episode of Channel Mastery is quite different than our usual episodes, but I was so impressed with the program my guest leads for Texas Tech University that I wanted to share it with all of you. Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.   Foster, along with a team of Professor’s of Practice, lead an adventure media course and program at Texas Tech University designed to take the students out of the...

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120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host  show art 120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host

Channel Mastery

It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.    An entirely new decade is here and in just the first month of that decade, Amazon, Starbucks,  Anthropologie, Target and Nordstroms have all announced new retail and brand experience concepts. Keep in mind, Channel Mastery does not advocate that you stop what you’re doing and shift tactics to respond to what the majors and marketplaces are doing. However, we must study what they are doing...

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More Episodes

I had the opportunity to sit down with Sutton Bacon and Darren Bush, the founders of Paddlesports Retailer and now, the Big Gear Show. This episode is co-produced by Verde Brand Communications, the leading source of multi-channel specialty brand communications, and SNEWS, the source for outdoor active lifestyle industry news. 

This show is positioned for “Main Street, not Wall Street,” and invites hardgoods manufacturers (no apparel), from outdoor, bike and paddlesports for the first time ever. It makes sense, all of these categories of outdoor active lifestyle do share a shopper. But the Big Gear Show is disruptive and is - not surprisingly - inspiring a lot of direct conversation in the outdoor active lifestyle communities. 

In this episode, you’ll get to hear straight from the founders why they believe so much in this audacious launch, why they’ve brought together outdoor and bike, why they’ve hired on two past trade show directors in bike and outdoor to lead the charge, and their take on the opportunity for specialty hardgoods manufacturers to endear today’s connected shopper. We also get into why Sutton and Darren believe that adding another trade show to an already-clogged calendar of regional shows, the Grassroots Outdoor Alliance shows, Eurobike, and the Outdoor Retailer show makes complete sense.

The Big Gear Show is slated to launch this July in Salt Lake City and offers a chance for retailers, inventors, dreamers, big and small to connect with the north star, the shopper. 

We invite you to listen to this episode with an open mind, and also, to please share it to build the conversation online. You can weigh in at the LinkedIn pages of SNEWS and Kristin Carpenter, the host of the Channel Mastery podcast and the founder/CEO of Verde Brand Communications. 

Sutton Bacon is the former leader of the Natahala Outdoor Center, and the co-founder of Paddlesports Retailer with Darren Bush, who is the creator of the successful paddling-specific consumer event, Canoecopia, and the owner of specialty paddlesports retailer, Rutabaga.