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121: Jerod Foster, Associate Professor of Practice in the Journalism and Creative Media Industries Department, Texas Tech University

Channel Mastery

Release Date: 02/20/2020

Kristin Carpenter, Taking Steps Forward in this Paradigm Shift show art Kristin Carpenter, Taking Steps Forward in this Paradigm Shift

Channel Mastery

This episode of the Channel Mastery podcast offes another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. It was recorded live on Facebook Live on Monday, March 23, 2020 and is available on that platform as well.    The message of this broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times. Two weeks ago, we were seeing people in preparation mode, and while we still may be in that to some extent, we’re seeing a...

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Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as in for today, 3-17-20), for specialty brands communicating in the throes of the novel coronavirus. We continue to get new information daily and a lot has changed since we were last together, just six days ago, when we released the first of the Channel Mastery episodes focused around COVID-19.   In this episode you’ll get comfortable with communicating more to your audiences: your primary audience of your employees, your...

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124: *Special Episode* Crisis Communication  For Your Business During The COVID-19 Outbreak show art 124: *Special Episode* Crisis Communication For Your Business During The COVID-19 Outbreak

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In this episode of the Channel Mastery podcast, I’m sharing a brand-new framework that the Verde Brand Communications team and I created for our roster of specialty brands to support crisis communications for the COVID-19 virus crisis.    We wanted to share this with you, Channel Masters, because we strongly share a collective opinion that specialty brands must take a communications strategy that’s, well, specialized. And in this podcast, I explain what that means and why it’s important, and offer our solution to you in a five-part framework created just for specialty brands....

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123: Aimee Ross, Director of Bike Bentonville show art 123: Aimee Ross, Director of Bike Bentonville

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It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this small Arkansas town has made a name for itself in the cycling community and is continuing to grow by the day - literally. The town welcomes an average of 34 people moving to the area every day!   Aimee Ross, Director of Bike Bentonville, is my guest on this episode and shares how collaboration is key. By structuring Bike Bentonville under the city’s tourism bureau, Visit Bentonville, the community has done something truly unique. Ross discusses how she...

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123: Aimee Ross, Director of Bike Bentonville show art 123: Aimee Ross, Director of Bike Bentonville

Channel Mastery

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this small Arkansas town has made a name for itself in the cycling community and is continuing to grow by the day - literally. The town welcomes an average of 34 people moving to the area every day!   Aimee Ross, Director of Bike Bentonville, is my guest on this episode and shares how collaboration is key. By structuring Bike Bentonville under the city’s tourism bureau, Visit Bentonville, the community has done something truly unique. Ross discusses how she...

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122: Tyler Benedict, Bike Rumor show art 122: Tyler Benedict, Bike Rumor

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Tyler Benedict, founder and publisher of Bikerumor.com, is my guest this week on Channel Mastery. Eleven-plus years ago, Tyler started Bikerumor.com and during that time, he's seen a lot of evolution in terms of how consumers use and share his content, and how his site factors into the consumer decision journey.     In this episode, Tyler gives his well informed take on what's working, and what's not, with endemic content today. You'll learn how his team approaches and optimizes content across multiple channels, including the Bikerumor.com website, blog, Youtube...

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121:  Jerod Foster, Associate Professor of Practice in the  Journalism and Creative Media Industries Department, Texas Tech University show art 121: Jerod Foster, Associate Professor of Practice in the Journalism and Creative Media Industries Department, Texas Tech University

Channel Mastery

This episode of Channel Mastery is quite different than our usual episodes, but I was so impressed with the program my guest leads for Texas Tech University that I wanted to share it with all of you. Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.   Foster, along with a team of Professor’s of Practice, lead an adventure media course and program at Texas Tech University designed to take the students out of the...

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120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host  show art 120: Kristin Carpenter, CEO of Verde Brand Communications and Channel Mastery Host

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It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper.    An entirely new decade is here and in just the first month of that decade, Amazon, Starbucks,  Anthropologie, Target and Nordstroms have all announced new retail and brand experience concepts. Keep in mind, Channel Mastery does not advocate that you stop what you’re doing and shift tactics to respond to what the majors and marketplaces are doing. However, we must study what they are doing...

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119: Rick Saez, The Outdoor Biz Podcast show art 119: Rick Saez, The Outdoor Biz Podcast

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My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes.    Obviously, I’m a huge proponent of podcasts as a messaging, discovery, engagement and even conversion channel for consumers today. That’s become Rick’s specialty - helping brands use podcasts to do just that.   In this episode, Rick and I explore the benefits and reach of podcasts, and how to...

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118: Jennifer Kriske, Machines for Freedom  show art 118: Jennifer Kriske, Machines for Freedom

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Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Kriske discovered cycling, like so many of us do, when she was working a job that entailed super long-hours, where she was always on. Cycling gave her the window to shut off work and re-invigorate.   She was a beginner cyclist, and that gave her a very clear view into the experience - meaning, there wasn’t anyone telling her what she should, or should not do. She noticed that she was not the only woman on her rides who was uncomfortable in the ‘kit.’ She also knew that,...

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This episode of Channel Mastery is quite different than our usual episodes, but I was so impressed with the program my guest leads for Texas Tech University that I wanted to share it with all of you. Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas Tech University. He’s also an editorial commercial photographer focusing on outdoor and conservation.

 

Foster, along with a team of Professor’s of Practice, lead an adventure media course and program at Texas Tech University designed to take the students out of the classroom and ensure they understand there are career possibilities beyond of the 9-5 desk job. The programs connects students with actual clients in the outdoor industry and allows them to create media through bikepacking, camping and travel. Jerod walks us through how the program initially began, the relationships his students develop with their clients and each other, and shares stories from previous semesters.

As we continue to grow and evolve our multi channel strategies as businesses, this is a must listen episode that offers an insider’s look from someone on the ground with the next generation. I thoroughly enjoyed my conversation with Jerod and hope you do too!

 

Jerod Foster is an editorial and commercial photographer focused on outdoor conservation and travel, as well as an associate professor of practice and assistant dean in the College of Media & Communication at Texas Tech University. His teaching strongly centers on field-based, immersive visual storytelling instruction, and his award-winning Adventure Media course involves taking students on a week-long bikepacking expedition to locations in the southwest to create short-form documentary content for different outlets and organizations in the outdoor recreation and conservation fields. His latest book, Between Two Rivers: Photographs and Poems Between the Brazos and the Rio Grande, is a collaboration with poet John Poch that celebrates the waterways and land between the Rio Grande in Northern New Mexico and the Brazos River exiting into the Gulf of Mexico.