loader from loading.io

Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger

Channel Mastery

Release Date: 08/05/2020

Aaron Foley, Director of the Black Media Initiative at the  Newmark Graduate School of Journalism, CUNY show art Aaron Foley, Director of the Black Media Initiative at the Newmark Graduate School of Journalism, CUNY

Channel Mastery

Today, Verde launches the first of a regular monthly episode series featuring resources and solutions to ensure people of color are more comfortable identifying as part of the outdoors communities. Verde is committed to strategically using our reach and the reach of our clients to welcome a more diverse participant base into the incredible outdoor community!  Today’s guest on the Channel Mastery podcast is Aaron Foley, who was named Director of the Black Media Initiative at the in June of 2020. The collective goal in his new role is to increase the potential for community media. This...

info_outline
 2020 Holiday Summit, 3-part interview with David Howell, Ryan Riggs and Kelly Ramirez show art 2020 Holiday Summit, 3-part interview with David Howell, Ryan Riggs and Kelly Ramirez

Channel Mastery

This episode combines three interviews, which took place during a 3-day interview sprint with some of our most popular and knowledgeable Channel Mastery guests. David Howell of Howell and Associates, Ryan Riggs of Pattern and Kelly Ramirez of Prismatic, joined me for the first ever Verde Brand Communications and Channel Mastery Holiday Summit.  They are absolute knock-outs for when it comes to specialty business experts and they’re here today to help offer tips and guidance for all of us leading into holiday and finishing 2020 as strongly as possible. Each of these speakers bring a...

info_outline
The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast show art The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast

Channel Mastery

A few weeks ago, I had the honor of doing my second interview for the Outdoor Biz podcast, a show produced by podcast leader Rick Saez. It was refreshing to be interviewed about the Academy, and franky, to be the interviewee and not the interviewer. The episode turned out super well for a couple of reasons: 1 - It definitely outlines who the course is for, why we launched it, and the intentional timing of our launch (it very much serves specialty brand and business leaders transforming during a pandemic and recession while balancing living through palpable social unrest in the world) 2 - This...

info_outline
Andy Inman and Chris Young, Springs Wealth Group show art Andy Inman and Chris Young, Springs Wealth Group

Channel Mastery

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would be great to feature on the show, which is our first official “Cross Training” episode, a new type of show we’ll be hosting every other month or so. In this series, we get to learn from specialty brands that are not retail or physical product related. No matter what kind of business you have, your customer is online today and we all need to be re-examining how our target customer is discovering, engaging with and buying from us. The Springs...

info_outline
Roy Steves, Co-founder of StatBid show art Roy Steves, Co-founder of StatBid

Channel Mastery

Channel Masters are very entrepreneurial in how they think and approach problem solving. In fact, when they have a problem they can’t find solutions for, they  build the solutions themselves. That scrappy approach is what makes us inherently nimble.  Roy Steves, my guest on today’s episode, is one scrappy problem-solver, and his client base is grateful for that. In this episode, you’ll hear right from the beginning - the founder’s story of Roy’s company Statbid, that he ushered in a new approach to paid search, one that put the client first. That approach is more...

info_outline
Chris Steinkamp, Principal and founder, Baselayer Group show art Chris Steinkamp, Principal and founder, Baselayer Group

Channel Mastery

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause.  Today, we start a series on Channel Mastery about how to take action on that super important goal.  Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking...

info_outline
Replay of Outdoor Retailer The Weekly Chat Webcast with  Doug Schnitzpahn and Kristin Carpenter show art Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Channel Mastery

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience.  Channel Mastery host, Kristin Carpenter, was asked to appear on the show with Doug Schnitzpahn to discuss the battle for trust, and engagement, and how more traditional media institutions can serve today's ever evolving consumer as they search to build...

info_outline
Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger show art Ryan Eittreim, Sales Director of Consumer Products, Wintersteiger

Channel Mastery

Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for Consumer Products, Ryan Eittreim. Wintersteiger is the leader in service and rental solutions for the ski and snowboard industry. Ryan’s led a super interesting initiative that Wintersteiger is producing for the specialty community: A best practice guide to serving consumers...

info_outline
David Howell, Managing Partner and founder, Howell & Associates show art David Howell, Managing Partner and founder, Howell & Associates

Channel Mastery

We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off into a key planning window for the coming year, and also, puts Black Friday, Cyber Monday and Holiday on the near horizon.  Episode 140 is the start of our brand-new season of the Channel Mastery podcast. David Howell is managing partner and founder of Howell & Associates. He has helped hundreds of fortune 500 and specialty brands with selling online, keeping brand and pricing parity and offers valuable insights from the trenches. So, if you’re wondering how COVID-19 impacted the Amazon...

info_outline
Matt Heitmann, Chief Marketing Officer at Pro’s Closet show art Matt Heitmann, Chief Marketing Officer at Pro’s Closet

Channel Mastery

The continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach where a cyclist is offered the option to trade in a bike and get a new one every year. They’re a retailer of all bike brands, have an incredible bike museum, and are amassing an incredibly unique data set as more and more cyclists discover the site.  And a lot more cyclists are...

info_outline
 
More Episodes

Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for Consumer Products, Ryan Eittreim. Wintersteiger is the leader in service and rental solutions for the ski and snowboard industry. Ryan’s led a super interesting initiative that Wintersteiger is producing for the specialty community: A best practice guide to serving consumers at both retail and rental this winter. What’s more, these incredible resources are in your favorite color: Free! 

In addition to walking through these resources in this episode, Ryan and I also discuss the specialty markets’ journey through modernization of the consumer path to purchase through COVID. Specifically, we discuss how retailers and brands must be more consumer centric as the way consumers research and buy continues to change. I like to think of this conversation as a foundation of sorts to building a new plane while you’re flying your existing plane. Jedi! 

I invite you to listen, learn and share this foundational episode created to help you best prepare your business to serve the moving target that is our consumer in the COVID-era. And don’t forget to grab the free resources at channelmastery.com.

Ryan Eittreim, born and raised in Sun Valley Idaho, is a 30-year veteran in the Snowsports Industry with focus on Bootfitting, Repair and rentals.  Ryan has spent the last 20 years with Wintersteiger, Inc. in Salt Lake City, Utah as product and sales manager for machines and rentals, is currently the Director of Sales for Wintersteiger’s consumer brands Hotronic and BootDoc.