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Andy Inman and Chris Young, Springs Wealth Group

Channel Mastery

Release Date: 09/03/2020

Aaron Foley, Director of the Black Media Initiative at the  Newmark Graduate School of Journalism, CUNY show art Aaron Foley, Director of the Black Media Initiative at the Newmark Graduate School of Journalism, CUNY

Channel Mastery

Today, Verde launches the first of a regular monthly episode series featuring resources and solutions to ensure people of color are more comfortable identifying as part of the outdoors communities. Verde is committed to strategically using our reach and the reach of our clients to welcome a more diverse participant base into the incredible outdoor community!  Today’s guest on the Channel Mastery podcast is Aaron Foley, who was named Director of the Black Media Initiative at the in June of 2020. The collective goal in his new role is to increase the potential for community media. This...

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 2020 Holiday Summit, 3-part interview with David Howell, Ryan Riggs and Kelly Ramirez show art 2020 Holiday Summit, 3-part interview with David Howell, Ryan Riggs and Kelly Ramirez

Channel Mastery

This episode combines three interviews, which took place during a 3-day interview sprint with some of our most popular and knowledgeable Channel Mastery guests. David Howell of Howell and Associates, Ryan Riggs of Pattern and Kelly Ramirez of Prismatic, joined me for the first ever Verde Brand Communications and Channel Mastery Holiday Summit.  They are absolute knock-outs for when it comes to specialty business experts and they’re here today to help offer tips and guidance for all of us leading into holiday and finishing 2020 as strongly as possible. Each of these speakers bring a...

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The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast show art The Inside Line on the Launch & Experience of the Multi-Channel Marketing Academy, with Rick Saez of the Outdoor Biz podcast

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A few weeks ago, I had the honor of doing my second interview for the Outdoor Biz podcast, a show produced by podcast leader Rick Saez. It was refreshing to be interviewed about the Academy, and franky, to be the interviewee and not the interviewer. The episode turned out super well for a couple of reasons: 1 - It definitely outlines who the course is for, why we launched it, and the intentional timing of our launch (it very much serves specialty brand and business leaders transforming during a pandemic and recession while balancing living through palpable social unrest in the world) 2 - This...

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Andy Inman and Chris Young, Springs Wealth Group show art Andy Inman and Chris Young, Springs Wealth Group

Channel Mastery

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would be great to feature on the show, which is our first official “Cross Training” episode, a new type of show we’ll be hosting every other month or so. In this series, we get to learn from specialty brands that are not retail or physical product related. No matter what kind of business you have, your customer is online today and we all need to be re-examining how our target customer is discovering, engaging with and buying from us. The Springs...

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Channel Mastery

Channel Masters are very entrepreneurial in how they think and approach problem solving. In fact, when they have a problem they can’t find solutions for, they  build the solutions themselves. That scrappy approach is what makes us inherently nimble.  Roy Steves, my guest on today’s episode, is one scrappy problem-solver, and his client base is grateful for that. In this episode, you’ll hear right from the beginning - the founder’s story of Roy’s company Statbid, that he ushered in a new approach to paid search, one that put the client first. That approach is more...

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Chris Steinkamp, Principal and founder, Baselayer Group show art Chris Steinkamp, Principal and founder, Baselayer Group

Channel Mastery

For the past five-plus months, through the COVID pandemic, recession and also, the social unrest that’s become part of our day-to-day lives as we shepherd our businesses, we’ve been talking around the importance of connecting your brand to a cause.  Today, we start a series on Channel Mastery about how to take action on that super important goal.  Connecting your specialty brand with social justice, social impact or a cause is not a nice-to-consider any longer - it’s a must do. No matter how you refer to it, it’s the action of having your brand stand for something and taking...

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Replay of Outdoor Retailer The Weekly Chat Webcast with  Doug Schnitzpahn and Kristin Carpenter show art Replay of Outdoor Retailer The Weekly Chat Webcast with Doug Schnitzpahn and Kristin Carpenter

Channel Mastery

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor Retailer’s audience.  Channel Mastery host, Kristin Carpenter, was asked to appear on the show with Doug Schnitzpahn to discuss the battle for trust, and engagement, and how more traditional media institutions can serve today's ever evolving consumer as they search to build...

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Channel Mastery

Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for Consumer Products, Ryan Eittreim. Wintersteiger is the leader in service and rental solutions for the ski and snowboard industry. Ryan’s led a super interesting initiative that Wintersteiger is producing for the specialty community: A best practice guide to serving consumers...

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David Howell, Managing Partner and founder, Howell & Associates show art David Howell, Managing Partner and founder, Howell & Associates

Channel Mastery

We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off into a key planning window for the coming year, and also, puts Black Friday, Cyber Monday and Holiday on the near horizon.  Episode 140 is the start of our brand-new season of the Channel Mastery podcast. David Howell is managing partner and founder of Howell & Associates. He has helped hundreds of fortune 500 and specialty brands with selling online, keeping brand and pricing parity and offers valuable insights from the trenches. So, if you’re wondering how COVID-19 impacted the Amazon...

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Matt Heitmann, Chief Marketing Officer at Pro’s Closet show art Matt Heitmann, Chief Marketing Officer at Pro’s Closet

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The continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach where a cyclist is offered the option to trade in a bike and get a new one every year. They’re a retailer of all bike brands, have an incredible bike museum, and are amassing an incredibly unique data set as more and more cyclists discover the site.  And a lot more cyclists are...

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More Episodes

As we’re in the year of pivoting, quickly shifting consumer behaviors and uncertainty, I thought my guests today from the Springs Wealth Group would be great to feature on the show, which is our first official “Cross Training” episode, a new type of show we’ll be hosting every other month or so. In this series, we get to learn from specialty brands that are not retail or physical product related. No matter what kind of business you have, your customer is online today and we all need to be re-examining how our target customer is discovering, engaging with and buying from us. The Springs Wealth Group is no exception.

My guests today include Andy Inman and Chris Young are co-founders and financial advisors at the Springs Wealth Group, a financial advisory practice with offices in Colorado Springs and Texas. 

What they do is very important throughout the year, but in a year like COVID and as we're heading into the last couple months of 2020, business finances and personal finances are top of mind for many of us. Andy and Chris talk about their unique way of getting to know prospective clients, which I LOVE and how they’re trying to change the way of thinking from, I’ll enjoy life when I retire to let’s enjoy it now. 

They’re also here to talk more about Corporate Social Responsibility and the trends they’ve seen in the financial world when it comes to people and businesses supporting brands that math their ethics and belief systems.

Andy Inman is a financial advisor and co-founder at Springs Wealth Group, based in Colorado Springs, CO. For the past 11 years he has partnered with both individuals and businesses/organizations to help them align their financial strategies with both their individual lifestyles and long-term goals. When he’s not busy collaborating with his clients to help them live their best life, he can be found somewhere in the Rocky Mountains camping, mountain biking, skiing or snowboarding (yes, he does both). He considers himself an avid supporter of the Colorado lifestyle, an outdoor enthusiast, a semi-pro bourbon drinker, and an amateur handyman. He currently lives in Colorado Springs with his wife Emily, and their three dogs.

Chris Young is a financial advisor at Springs Wealth Group. He started his financial services practice in 2002 in San Antonio, TX. Since then, he has worked with hundreds of successful families and business owners helping them to reach their most important financial goals. After spending the first 17 years in Texas, he and his family made the decision to move to Colorado. His decision was both personal and professional. Personally, for his youngest son Dean, who has autism, to could get additional resources in helping him to have a successful life. Professionally, to join together with my current business partner, Andy Inman, to focus on working with individuals and businesses with a passion for the outdoors and the outdoor lifestyle. He currently lives in Colorado Springs, CO his wife Adrianna, and three boys, Jack, Cole, and Dean. He is actively involved in their lives through sports, scouting, as well as autism awareness. He enjoy camping, backpacking, snow skiing, and anything outdoors.