CMO Talks with Cathy Taylor, Commissioning Editor at WARC
CMO Talks
One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the challenges of a future without cookies.
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CMO Talks with Nate Gilmore, CMO, PandaDoc
CMO Talks
This episode, featuring PandaDoc’s CMO, Nate Gilmore, is the age-old story of how David is taking on Goliath in the world of SaaS dynamic documents with a focus in the SMB space. This is also a story of hyper specialization and how you use such a differentiator from a marketing perspective to go from a start up to a super scale up. And don’t forget how you are using your technology stack to drive growth.
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CMO Talks with Nicole German, CMO at Tangerine Bank
CMO Talks
A customer experience champion focused on building high performance teams, Tangerine's CMO Nicole German joined ITWC's CMO Fawn Annan for an installment of CMO Talks.
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CMO Talks with Mark Colgan, Co-founder and CEO, Speak On Podcasts
CMO Talks
Podcasting has become an increasingly effective way to build brand and attract customers. An entrepreneur and revenue leader with a focus on podcast thought leadership, Colgan joined ITWC CMO Fawn Annan for an installment of CMO Talks.
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CMO Talks with Scott Todaro, Plannuh Inc
CMO Talks
We speak to a marketing maverick, Scott Todaro, co-founder and CMO of a hot three-year-old scale-up, Plannuh Inc., that focuses on marketing budget management that helps CMOs, marketing operations and budget owners connect the dots.
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CMO Talks with Katherine Bond-Debicki and CTO Nastaran Bisheban, KFC Canada
CMO Talks
Katherine Bond-Debicki and Nastaran Bisheban have a front row seat to the magic that happens when marketing and technology pull together. Their discussion with Host Fawn Annan centres around the strategic alliance of marketing and technology, and its critical importance in growing KFC in Canada with the new generation of consumers.
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CMO Talks with Ingrid Burton, Quantcast
CMO Talks
Host Fawn Annan talks with Ingrid Burton, Chief Marketing Officer for Quantcast, about the business of global ad tech and why it helps companies do advertising better, as well as the unfolding cookie-less future alongside emergent technologies that are taking more prominent positions in a marketer's success.
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CMO Talks with Clare Dorrian, SugarCRM
CMO Talks
As Sugar CRM’s Chief Marketing Officer, Clare Dorrian oversees the company’s overall integrated marketing strategy. Clare is a storyteller with a passion for people and communications. This episode will explore how Clare shaped her enthusiasm to help reposition SugarCRM as an excellent brand for mid-size companies positioned for growth.
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CMO Talks with Celia Fleischaker, Verint
CMO Talks
In this episode, we welcome Celia Fleischaker, Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of fortune 100 companies and thousands of companies worldwide. Today, we will explore the blending of the CMO role and technology against the backdrop of new, powerful customer engagement tools.
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CMO Talks with Cathy Taylor, WARC
CMO Talks
Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC. Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.
info_outlineThis week’s episode explores how marketers such as Dee Anna McPherson, CMO for Invoca, are building out a very fast-growing category of active conversation intelligence platforms. Dee Ann shares her philosophy and lessons learned on building and scaling technology-based businesses, which is contributing to Invoca holding the #1 spot in this market category.