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CMO Talks with Cathy Taylor, Commissioning Editor at WARC

CMO Talks

Release Date: 06/23/2022

CMO Talks with Cathy Taylor, Commissioning Editor at WARC show art CMO Talks with Cathy Taylor, Commissioning Editor at WARC

CMO Talks

One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the challenges of a future without cookies.

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CMO Talks with Cathy Taylor, WARC show art CMO Talks with Cathy Taylor, WARC

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Host Fawn Annan explores “addressable TV,” a relatively new category for reaching a more targeted audience with Cathy Taylor, US Commissioning Editor at WARC.  Ms. Taylor shares information on the growing prominence of addressable and its attractiveness for large to smaller buyers first entering the TV advertising marketplace.

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One of the first marketing reporters to cover digital media, Cathy Taylor from WARC joins ITWC CMO Fawn Annan for an episode of CMO Talks. Their lively discussion focuses on meeting the challenges of a future without cookies.