83: Christopher Lochhead: How to Niche Down so the Market Comes to You!
Release Date: 02/11/2019
Welcome to the Conscious Millionaire, High Performance Marketing Podcast with your Host, JV Crum III...
Christopher Lochhead is the co-author of Harper Collins' “instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point” and The Economist calls him "off-putting to some”. At 18 he got thrown out of school and with no other options he started a company. After 30 years in business he's mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing.
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