128 - Overcoming Buying Objections With Bari Baumgardner
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 03/09/2020
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to...
info_outline 231 - Navigating The Biggest Change in 20 Years with Cheryl RerickContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to...
info_outline 230 - The 3-Word Mantra For Marketing BreakthroughsContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!...
info_outline 229 - Own Your NicheContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your...
info_outline 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or ProgramContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More...
info_outline 227 - Content Marketing: Is 10X Easier than 2X?Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views...
info_outline 226 - Best Books for Content Marketers – 2024 EditionContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and students so much recently....
info_outline 225 - How We Produce This PodcastContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE a podcast and you’re looking for some...
info_outline 224 - Exploding Mountains! (When To Stop Offering a Product or Service)Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How “turning the funnel upside down” can be a game changer for your marketing -> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error ->...
info_outline 223 - Going from Reactive to Proactive MarketingContent Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get to your goals because that’s not what’s driving your marketing. Instead, with reactive marketing, it’s less about where you want to go and more about being driven by what’s happening right now. You’re very often responding to immediate challenges or changes in your market or industry. Or to quick ideas you have in reaction...
info_outlineEver felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when we are presented with buying objections - we can freeze up or feel rejected or stutter and stumble not knowing what to say.
In this episode your hosts, Suzi Dafnis and Michelle Falzon introduce you to Bari Baumgardner, one of the world’s leading authorities on using live events as a way to grow your sales, your community and your business and she’s helped the “who’s who” to have sales conversations with HUMANITY that are geared and SERVING rather than SELLING.
Bari shares how you can feel GREAT about helping people move forward with you, rather than like a used car salesman pushing your product.
This is a MUST-LISTEN episode for anyone who ever sells a product anywhere, not just at live events.
You can also get Bari’s FREE Online Workshop over at www.liveeventworkshop.com .
This episode is a recording from a presentation Bari recently delivered to our HerBusiness Marketing Success Mastermind which is an inner circle group we host for women business owners to grow their business and find a support system from their peers. You can apply for the Mastermind by visiting: herbusinessmastermind.com
Listen to this episode to hear more about:
- How Bari got over being so scared of selling she even quit Girl Scouts to avoid selling cookies, to become one of the most successful, authentic, confident and empathic sales person you will ever meet
- How to SERVE hard and SELL easy (this one is a HUGE relief for anyone who hates selling but loves looking after their customers)
- The REAL reasons behind some of the most common objections you hear every day (and the one simple question you can ask to get to those reasons)
- The one reframe you need to make BEFORE your next sales conversation that will change your life!
- How understanding what triggers YOU will make you more effective in your sales conversations and reveal the blindspots that are likely stopping customers from saying yes to you
- The most common objections - why they are universal and how to respond to each one when it comes up
- What to do if your customer tells you they have to “talk it over with their spouse / partner”
- Why “being polite” is not serving you or your customers
- How to have more human conversations that naturally lead to people wanting to buy from you
- And much more.
Also mentioned in this episode: