92 - Ways To Use Coupons and Discounts to Woo Your Customers
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 10/22/2018
234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being...
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233 – How Your Business Model Impacts Your Marketing and the Money You Make
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business...
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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to...
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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to...
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230 - The 3-Word Mantra For Marketing Breakthroughs
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!...
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229 - Own Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your...
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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More...
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227 - Content Marketing: Is 10X Easier than 2X?
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views...
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226 - Best Books for Content Marketers – 2024 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and students so much recently....
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225 - How We Produce This Podcast
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE a podcast and you’re looking for some...
info_outlineCoupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today’s episode that says - you must use this tactic VERY strategically!
It’s not the only tool in your toolbox when it comes to getting your market to buy from you.
Because what can happen is that you’re not getting the sales you want or you are thinking up ideas for a new campaign and it can be REALLY easy to jump to offering 20% off or providing some other discount as your first idea, when you really don’t have to… and when doing so could actually HURT your business rather than help it.
So you want to be really clear about WHY and WHEN you offer a discount or coupon. Because they can be AWESOME when done well… and when not done well you are essentially giving away profit you didn’t need to sacrifice.
In today’s episode your hosts, Suzi Dafnis and Michelle Falzon dig deep into WHEN you might want to think about offering a discount or coupon, HOW you can do it to get the most bang for your buck and some tips on what NOT to do.
FREE DOWNLOAD: See our best ideas for getting people to buy MORE from you after they claim their discount or coupon by getting the 10 Step 2 Secret Examples download here:
Listen to this episode to hear more about:
- How you might be using discounts to erode your value (and what you can do instead)
- Why you need to have a healthy belief in your product and your pricing BEFORE you even think about offering a discount
- The “bulk order” strategy you can use to turn every sale into a higher dollar value
- An idea to get your “first time shoppers” leaping into action and buying from you right away
- The clever discount strategy HerBusiness member Anita McLachlan of Sequins and Sand is using to tap into her IDEAL customers
- What a “Loss Leader” is and why it’s OK (sometimes!) not to make money on that first sale
- How to use discounts and coupon codes to activate your current client base to give you more referrals
- The “early bird” discount strategy that can help you get people signing up for your events sooner
- Ways to discount that aren’t just about offering $$ off!
- Why it’s more about “perceived value” and how to pack a punch with your discount messaging
- The big mistake Suzi and Michelle see retailers make ALL the time with their discounting strategy that is costing them BIG TIME
- Much, much more...
Also mentioned in this episode: