102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Release Date: 03/11/2019
233 – How Your Business Model Impacts Your Marketing and the Money You Make
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business...
info_outline
232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to...
info_outline
231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to...
info_outline
230 - The 3-Word Mantra For Marketing Breakthroughs
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you!...
info_outline
229 - Own Your Niche
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them. The missing ingredient that we’re seeing a lot in the content marketing of small business owners is that they’re not really OWNING (in a deep and profound way) the niche they’ve chosen. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore what it means to really take “ownership” of your niche and WHY that’s crucial for the growth (and survival) of your...
info_outline
228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not currently offering a VIP option, this can be a real game changer! And if you ARE already giving your customers a way to get a VIP experience, we’ve got some tips that will make it more effective for you! Your hosts Suzi Dafnis and Michelle Falzon share their top tips for what to put in your VIP offer, when and how to offer the VIP upgrade and more! Listen to this Episode to Hear More...
info_outline
227 - Content Marketing: Is 10X Easier than 2X?
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking about this idea of 10X and especially how it relates to women marketers and business owners. Is it all hype? Is 10X REALLY easier than 2X? Or is there even any merit in comparing the two? Do we actually need BOTH? If you’ve ever been “turned off” by the “bro marketer” take on 10X, then this is the episode for you. Your hosts Suzi Dafnis and Michelle Falzon share their views...
info_outline
226 - Best Books for Content Marketers – 2024 Edition
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer in 2024 (plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Reading List!). Some books featured on today’s show are brand “newies” and others are classic “oldies” Suzi and Michelle have pulled out of the vault because they’ve been re-reading them and recommending them to clients and students so much recently....
info_outline
225 - How We Produce This Podcast
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the podcast and how it gets made. In this episode they pull back the curtain on their process from end-to-end. Including how they come up with podcast episode ideas, how they batch their recordings, what to think about when recording, tools and software and processes they’ve found useful and so much more. So, whether you already HAVE a podcast and you’re looking for some...
info_outline
224 - Exploding Mountains! (When To Stop Offering a Product or Service)
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen to this episode to hear more about: -> What a Marketing Mountain is and why you need to understand this concept to have a successful business -> How “turning the funnel upside down” can be a game changer for your marketing -> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error ->...
info_outlineINSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers?
In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies.
EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories
Listen to this episode to hear more about:
- What being crystal clear on your ideal client REALLY sounds like
- The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPECIAL attention to
- How to get clear on the PURPOSE of your Instagram account
- The one thing you MUST put in your Instagram Bio (it’s so easy but most people don’t do it and they are missing out!)
- How to connect with your audience through the content you share
- How to decide what aspects of business and personal life are you going to bring into your Instagram feed
- The “3 to 5” content strategy that will make your Instagram content strategy a breeze and give your audience a consistent message they will LOVE
- Why you need to use the ENTIRE Instagram platform (and what that even means!)
- Why you need to “drop the fear” when it comes to sharing your story
- The mental shift you need to make from “Talking to your Followers” to “Person to Person communication”
- How sharing about her Smoothie bowls became a cornerstone of Tracy Harris’ Instagram strategy (and why you need your own “smoothie bowl” equivalent)
- How to invite interactions and start conversations on Instagram, even if you have a small number of followers
- Why Instagram has the village feel FB doesn't have
- Three things Tracey Harris did consistently to go from starting from scratch to mega success on Instagram
- Why you want to engage more than you post
- How to create a strong “Visual Vibe”
- Why you need to let go of the “hair thing” - how Tracy’s desire to show up daily for her community helped her let go of needing to feel “picture perfect”.
- Why sometimes the posts you almost don’t share are likely the most relatable and the EXACT messages you need to be sharing MORE of
- How to use the questions sticker in IG stories to get more interaction
- The power of learning through play and how to not take your Instagram presence too seriously
- And much more.
Also mentioned in this episode: