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500% Better Response Rate Advertorial Advertising vs Image Advertising Dave Negri 282

Contractors Secret Weapon Podcast

Release Date: 02/19/2018

CSW #324 - Who Are You Selling? show art CSW #324 - Who Are You Selling?

Contractors Secret Weapon Podcast

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CSW #323 - The Coming Change show art CSW #323 - The Coming Change

Contractors Secret Weapon Podcast

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CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You? show art CSW #322 - Why Do You Make It So Hard For Customers To Do Business With You?

Contractors Secret Weapon Podcast

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CSW #321 - Snake Oil! How To Overcome This Perception. show art CSW #321 - Snake Oil! How To Overcome This Perception.

Contractors Secret Weapon Podcast

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CSW #320 - Is Your Marketing Active or Passive? show art CSW #320 - Is Your Marketing Active or Passive?

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CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects. show art CSW #319 - How To Pre-Sell & Pre-Sort So You Only Deal With HOT Prospects.

Contractors Secret Weapon Podcast

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CSW #318 - How to be a better businessman. show art CSW #318 - How to be a better businessman.

Contractors Secret Weapon Podcast

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CSW #317 - The One About Your Insanity. show art CSW #317 - The One About Your Insanity.

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CSW #316 - Mastering Google To Get More Clients. show art CSW #316 - Mastering Google To Get More Clients.

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CSW #315 - Focusing On Your Perfect Avatar. show art CSW #315 - Focusing On Your Perfect Avatar.

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As I was doing a research for a webinar I am doing, I came across this and Its sort of like old school but not really. It’s not used much, not likely to think about it. You don’t see a whole lot of it. But believe it or not, this kind of advertising will give you up to 500% better response rate than an image advertising. That means it’s your postcards, could be magazine ad with all your stuff on it. Will this work on social media, I could imagine it would.

 

 We’ll be talking about Advertorial Advertising. It gets up to 500% greater response than image advertising, color brochures, or flyers and other forms of products.  It’s proven an advertising fact. Do you want to know why? It doesn’t look like advertising. It looks like news. Advertorial ads are successful because they combine the trusted look in the feel of an editorial or a news article with content that promotes an advertising your business. This marketing strategy will make your phone ring. This will make your prospects to know you. This isn’t the fastest way to attract your clients but it will make your response rate go up. Which is the main goal.

 

To protect ourselves, what we’ve really learned to do is quickly identify things that look, sound, or smell like advertising. Unless the ad or the commercial gets our attention or interest right away we turn the page or hit the remote control. Most advertising does have an identifiable look and a feel to it. There’s a headline, or maybe not, a pretty picture or whatever the case may be. Like a radar detector, our brain can instantly scan and senses advertisement pictures. The messages larger from the shapes and size whether there’s going to be a special discount something like that and precisely why the best marketing approach to do everything you possibly can.

 

The secret to making your advertising look like a newspaper story, is to trust and accept the look and feel as we read newspaper prints. Advertorial newspaper advertising has been proven for decades and gets 500% more responses than image advertising. The technique has started over a hundred years ago and it’s one of those lost things. If it’s a new story, people will more likely to read it.

 

WARNING! DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT. Planning and building a new home is probably one of the most important decision in your life. If you make anyone of the 10 biggest mistakes home builders usually make, you could cost yourself thousand or even ten of thousands of dollars in needless expenses. So, don’t take a single step without getting a copy of this free report that reveals the hidden secrets most constructors never tell you. Call +1-800 *** 24/7 days a week for a free reported message what no one else want you to know. This is a sample ad and as you will notice, this ad doesn’t have any graphics, pictures, slogans, logos no images or whatsoever of your business. It has a headline, copy and a non-threatening response.

 

Advertorial Ads are hidden secret that many people don’t really know about and is not aware of it. Advertorials have been known to post better results and is far likelier to engage the reader. Check the advertorial ads below and play with it. Customer tailor the ad or however you may want it to be.

 

 

ADVERTORIAL: WARNING DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT

 

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.  

 

4 Hot Marketing Strategies That Can Flood Your Business with Customers  

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at[email protected]  and she will send you our guest sheet.  

   

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How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb  

  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/