Talking Technology and Featured Snippets
The Marketing Agency Leadership Podcast
Release Date: 01/12/2019
The Marketing Agency Leadership Podcast
Kevin Hourigan is the President of Spinutech, a full-service website design and digital marketing agency dedicated to developing customized and data-driven digital marketing solutions. Before merging his business with his current business partner, Kevin founded Bayshore Solutions, which he operated for over two decades. He’s been an active YPO member for over 12 years and serves as its Digital Marketing and Media Network Forum Officer. In 2023, Kevin launched The Growth Fire Podcast, a business growth-focused medium where top business leaders share their experiences and insights. When...
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Jon Morris is the Founder and CEO of Ramsay Innovations, which helps businesses quickly scale through financial education and strategic funds allocations. In September, Jon founded Fiscal Advocate, which specializes in helping marketing communication firms manage their finances, gain business insights, and grow revenue. Before joining Ramsay Innovations, Jon founded Rise Interactive, a full-service internet marketing agency — growing it from a $10,000 bootstrap business to one of the largest independent digital agencies. Jon is also an Advisor for Fiscal Advocate and was previously an...
info_outline Insights From Jon Tsourakis on Navigating Success in the Marketing IndustryThe Marketing Agency Leadership Podcast
Jon Tsourakis is the Co-owner, President, and Chief Revenue Officer at Oyova, an agency offering integrated digital solutions such as app development, web design, and marketing to create efficient processes for company growth. Jon is a serial entrepreneur and marketing strategist whose continual study of brand identity, business communications, buyer behavior, sales conversion, and various digital marketing techniques keeps him astute to industry standards. His resumé includes executive positions with digital agencies including Innersight dZine Studio, REVOLT, and the Digital Mastermind...
info_outline Building Success, Overcoming Challenges, and Harnessing AI for GrowthThe Marketing Agency Leadership Podcast
Vic Drabicky is the Founder and CEO of January Digital, a digital marketing agency and consulting firm focused on luxury, retail, and beauty. January Digital is dedicated to comprehensive digital planning and execution, encompassing paid search, paid social, programmatic media buying, and SEO. With a wealth of industry experience exceeding two decades, Vic has previously worked with renowned brands such as Nike, Neiman Marcus, Staples, and Michael Kors.
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Michael Boychuk is the CCO and Co-founder of Little Hands of Stone, a creative agency and Ad Age Small Agency Newcomer of 2020. Michael has nearly 30 years of industry experience, working for notable firms like WongDoody, SK+G Advertising, and Leo Burnett. Before LHoS, Michael helped build Amazon’s D1 internal creative agency as the North American Executive Creative Director. He leveraged his talents and leadership expertise to spearhead four Super Bowl campaigns and the rebranding that shifted Amazon’s identity toward the globally-recognized standalone smile. Michael also helped launch...
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Rob Kischuk is the Founder and CEO of Bellwood Labs, an on-demand software solution that helps companies develop software from concept to final product. In addition to his development skills, Rob is also a team and relationship builder. He was inspired to start Bellwood Labs to fill the gap between businesses' challenges, objectives, and software products. Rob is a three-time founder and CEO of software tools designed for marketers, including Converge and PerfectPost, and is a mentor at Techstars, a company helping startups with technology, scaling, and product management and strategy. He’s...
info_outline On Generosity, Integrity, Raising the Goal, and Doing it NOW!The Marketing Agency Leadership Podcast
Joe Soltis, CEO, ChoiceLocal (Cleveland, OH) Joe Soltis is CEO at ChoiceLocal, which Joe describes as “the top performing franchise growth engine” with a “money back guarantee.” The agency offers a wide scope of services for franchisors and franchisees of over 50 brands, enabling them to provide “Fortune 500 level customer service, results, strategy, and ROI on the franchisee level” for a “small and medium size business price.” Large clients might be parent companies of franchise systems, franchisors owning 20 or more franchise systems where each system may have...
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Rafi Arbel, President, Market JD (Chicago, IL) Rafi Arbel is President at Market JD, an internet-based advertising that focuses its work on “increasing visibility” for small law firms specializing in personal injury and workers’ compensation cases. With the kind of clientele the agency serves, the written content has to be extremely precise and accurate. That’s why the firm currently employs 3 attorneys. Rafi is one of them. The agency provides websites, search engine optimization, pay-per-click, reputation management, and content production. The work split is about 65% to...
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Robin Raj, Founder and Executive Creative Director, Citizen Group (San Francisco, CA) Inspired by Marc Gobé’s book, Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy, Robin Raj, Founder and Executive Creative Director at Citizen Group, started his agency in 2006 to work with entities committed to meaningful and measurable pro-social impact. His agency’s proposition is that organizations build brand value when they “walk their talk” and operate in ways that enhance society for their employees, shareholders, and consumers. Robin notes...
info_outline A Colorful Review of the Possibilities of PaintThe Marketing Agency Leadership Podcast
Susan Britton, Owner/ Principal Creative Director, Britton Marketing & Design Group (Fort Wayne, IN) Susan Britton is Owner and Principal Creative Director at Britton Marketing & Design Group, a branding boutique agency that focuses on strategy, design, and helping its color-trended consumer goods clients better brand and market themselves. Sue started her career at Vera Bradley and rode a 9-year growth boom where things changed so rapidly the company had to reinvent itself every six months. (Revenues increased from $10 million to $400 million.) She left Vera Bradley on such good terms...
info_outlineEric Enge, CEO at Stone Temple Consulting, spent 15 to 20 years providing SEO, content marketing, and social media for large enterprise clients, including several Fortune 50 clients. The company distinguishes itself with a strong commitment to solving actual problems, rather than pitching generic formulas and “hoping they stick.” Stone Temple Consulting became part of Perficient Digital, a $500 million public consulting firm, in July 2018, after a 3-month courtship. Today, Eric serves as General Manager of Perficient Digital.
Lead co-author of The Art of SEO, the 900+ page “bible of SEO,” contributing author (Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today), host of 2 live video broadcasts a week (The Digital Marketing Excellence Show and The Digital Marketing Answers Show) and a Coursera Instructor, Eric spent the first 10 years of his career at Phoenix Technologies, manufacturer of BIOS, a software piece that “boots” most of the world’s computers, and then 5 years running his own business development consulting firm.
He took a right turn when a friend asked him to build business development strategies for a DVD e-tail site. Eric researched ways to use search engines to drive traffic the company’s page. A year later, organic searches had generated $3 million in annual sales. Eric became the SEO digital marketing expert. Approaching problems from unconventional angles is characteristic of his work.
A global Fortune 200 e-commerce site that requested that Stone Temple audit their site, check the SEO, and add some content marketing to overall increase organic search traffic and sales from that traffic. Stone Temple discovered 95 percent of the company’s business came from the US site, but Google spent 70% of its crawling time going to the international versions of the site. In a bold move, Stone Temple blocked Google’s access to the international versions of the site. The result? Total aggregate site traffic increased 30% in 60 days.
In this interview, Eric provides a wealth of information on:
1) the goal and impact of Google’s 2018 updates (how to make query responses relevant to users—by looking at not only the content that answers user’s question, but also the content that would answer the related questions that would tend to follow),
2) the role of “featured snippets” and “speakable markup.” (A featured snippet includes an answer that has been extracted from a webpage, a link to the page, the page title and the URL. Because the featured snippet block appears above the organic search results and below the AdWords block, it sits, not in position 1 of the Google search results, but in what is referred to as “position 0.”), and
3) the future of conversational interfaces. He asks what a good conversational interface looks like and what it will take to build it. “People will shift to voice experience,” he says, “once it becomes a better option for them than their keyboard experience.”
Finally, Eric talks about “who to hire” and why and how he sold his company as he approaches his retirement
Eric can be reached on Twitter at @stonetemple or on LinkedIn at https://www.linkedin.com/in/ericenge/.