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Fissler's Laser Focus Has Served the Cookware Market Since 1845

What's Cooking With The Cookware & Bakeware Alliance

Release Date: 09/13/2022

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What's Cooking With The Cookware & Bakeware Alliance

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Fissler is a 6th generation family-owned company and is internationally known for producing premium cookware Made in Germany. Distributed via premium retailers throughout the world, Fissler is the market leader in Germany, as well as a major market player in Korea, Japan, and China.

The company took direct control of the US markets two years ago and is determined to share Fissler's award-winning Made in Germany quality, design, and innovation with more Americans.

Now warehousing in Charlotte NC, the company is well placed to deliver inventory to premium kitchen retailers within 2-5 days.

In this What's Cooking with the CBA episode, host Fran Groesbeck has a conversation with  Fissler's Managing Director USA, James McArdle.

James is an experienced consumer product executive skilled in sustainably building premium brands. He has held executive US management positions with global brands such as Tumi, L'Occitane, and Stokke.

In their conversation, James highlights the history Fissler, its dedication to quality, the company's global journey, and its presence in the US. Fissler is very much customer focused and had decided long ago to stick to its core range of products and continue to find ways to bring their customer base what they want, when they want it, and how they want it.

Listen to learn more about CBA member, Fissler.

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