The Vital Role of Sharing Your Company’s Great Culture with the Community

In the modern business landscape, a company’s culture is not just an internal matter. It has evolved into a valuable asset that can significantly impact a company’s success and reputation. We know this!

However, having a fantastic company culture is not enough. It’s equally crucial to communicate this culture to the broader community and potential partners. One effective way to achieve this is by partnering with experts that specialize in marketing and telling the story of your company’s exceptional culture, such as achieving recognition as one of the best places to work.

Having an outstanding company culture is a remarkable achievement in itself, but it’s not enough if it remains hidden within the walls of your organization. To truly reap the benefits of a great culture, you must share it with your community, industry peers, and potential partners. Many companies face the challenge of being the best-kept secret in terms of culture because they don’t proactively communicate their strengths.

We had the chance to highlight two amazing ladies from BestCompaniesAZ to talk about the importance of company culture, the benefits of telling the story of company culture, and discussing the work that led them to this space to help shine the light on other companies.

BestCompaniesAZ has the expertise to craft compelling narratives around your culture, highlighting what makes your company unique and showcasing the human side of your organization. They are the cheerleaders that you didn’t know you needed!

When potential partners and clients hear stories about your great company culture, they are more likely to view your organization as a desirable partner and provider of goods or services. So let’s start telling more stories about great culture!

Are you a company interested in sharing the remarkable story of your outstanding corporate culture? 

Are you a business seeking to demonstrate to the community just how exceptional your company culture is?

Do you specialize in conducting employee engagement surveys that reveal the excellence of your company’s culture?

Are you in search of the perfect awards to highlight and elevate the narrative of your company’s culture?

Well, then you should listen to this episode!!!

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BestCompaniesAZ is a boutique agency that specializes in employer branding. With more than 30 combined years of industry experience in marketing and human resources, BestCompaniesAZ elevates award-winning organizations through digital marketing, events, social media and award consultation services.

 

Follow BestCompaniesAZ on LinkedIn and Facebook.

As a growing company:

Culture Crush Business is your hub for company culture resources. With deep cultural insights and years of expertise, we evaluate your company’s needs and connect you with the precise resources to cultivate a thriving culture.

We work with CEOs, founders, HR Directors, or Culture Leaders of companies or teams, who value company culture and understand its impact on their business success. With Culture Crush you’ll learn how to transform your workplace into a place of unity, efficiency, and growth. Don’t just fix your company culture – transform it with Culture Crush Business.

On this podcast:

We focus on everything surrounding businesses with good company culture. We will talk with company leaders to learn about real-life experiences, tips, and best practices for creating a healthy work environment where employees are finding joy and satisfaction in their work while also striving and growing within the company. We share the resources to help improve company culture and showcase them on the podcast with their tips and tricks for growing culture.

Thank you for our Sponsor!

This episode is sponsored by Gateway Bank, a community bank in Arizona that specializes in serving small businesses across the Valley and the country.

When you work with Gateway, you don’t have to call an 800 number for support, or submit your loan application and wait weeks or months for an answer. You get fast, personal service from a team who knows you and cares about you.

When Gateway was founded in 2007, the team had a vision of building a hometown bank that prioritizes people over profits. Over 15 years later, they’re proud to still be one of the highest-performing AND highest-rated community banks around.

Whether you need a loan or banking services for your business, Gateway is here to help. Visit gcbaz.com/culturecrush for details and a free consultation with bank President James Christensen.

All loans subject to approval. Member FDIC.