#56 The Truth On Grey Market Tooth Gem Supplies
Release Date: 02/05/2025
#85 Why Your Teeth Whitening Clients Are Sensitive
Whitening Wednesday Podcast
It’s Whitening Wednesday! ✨ Cozy season is here 🍂 (yes, I’m in an orange sweater lol). Autumn = coffee culture, which means whitening collabs with local cafés are a no-brainer. If you’re not doing a pumpkin-spice promo with a coffee house, add it to your to-do—today. This week is a solo deep dive on the #1 thing providers stress about: sensitivity. We’re cutting the fluff and walking through why true dentin hypersensitivity should be rare with proper chairside methods, when it happens, and exactly how to fix it (without wasting time and money on gimmicky “pre-treatment”...
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#84 Is Teeth Whitening Covered By Insurance?
Whitening Wednesday Podcast
There’s a big difference between liability insurance for your business and “is whitening covered by my dental insurance?” for patients — and most people don’t realize they’re two totally different things. This week’s episode breaks down where whitening actually stands in 2025, why patients get confused, and how wellness packages change the conversation. 00:00 – Intro: Truth or Trend: Is teeth whitening covered by insurance? 00:55 – Business vs patient insurance: Two different things entirely 01:20 – Liability insurance for whitening providers (yes, it exists ✅) 01:51 –...
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#83 What North American Whitening Providers Can Learn from Australia
Whitening Wednesday Podcast
It’s Whitening Wednesday! ✨ Today we’re heading all the way to Australia 🇦🇺 for an incredible chat with Seanne, the smile creator behind Smiles by Seanne. This one dives deep into what it’s like building a whitening business in a market with peroxide limitations, how she carved out her niche as an Oral Health Therapist, and the creative ways she balances family life with entrepreneurship. Packed with global perspective + tips you can apply to your own business today. ⏱️ Timestamps: 00:00 – Intro – why it’s so powerful to look outside the North American market 02:05 –...
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#82 Brush Before A Whitening Appointment?
Whitening Wednesday Podcast
“Don’t let your patients brush before whitening—it causes sensitivity.” You’ve probably heard this one floating around the internet or taught by supply companies and educators. But here’s the truth: it’s a false trend that just won’t die. This week’s episode breaks down why brushing before a whitening appointment is NOT the enemy, where this misinformation started, and what actually matters when it comes to enamel, fluoride, and prep steps. ⏱ Timestamps: 00:00 – Intro: The “don’t brush” whitening myth 00:56 – Where this info comes from (uneducated supply companies...
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#81 Market Smarter Not Harder In Your Whitening Business
Whitening Wednesday Podcast
It’s Rewind Week again! Today we’re revisiting one of my favorite episodes – a conversation with powerhouse marketing coach Kelsey Riedel. This one’s packed with timeless advice you can apply right now in 2025. ⏱️ Timestamps: 00:00 – Intro – Feedback from our first Revisit episodes 00:54 – A note from Rach: Don’t delete your old content (backups = gold for marketing) 01:41 – Why an outside perspective on business is often what you really need 02:46 – Meet Kelsey – top-rated business coach & host of Visionary Life Podcast 04:23 – Sponsor shoutout – Fern...
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#80 Acidic Foods After Whitening
Whitening Wednesday Podcast
There’s a big difference between telling patients to avoid acidic foods after whitening vs knowing the actual pH of the gel you’re working with — and most people don’t think about how outdated that “no acids” rule really is. This week’s episode breaks down the origin of the myth, what pH testing shows, and why your supplier’s gel formula is the real answer. 00:00 – Intro: Truth or Trend: Acidic foods after whitening – myth or reality 01:18 – Where the “no acids” rule came from: high peroxide gels in the past 01:32 – What saliva pH normally looks like (6.5–7.3...
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#79 From Nails To Premium Teeth Whitening- Home Studio Success
Whitening Wednesday Podcast
It's re-wind week! Let's go back to the very first Whitening Wednesday episode recorded. Brooke from @bwbeautyyxe is here to share her story on how teeth whitening and gems changed her business. 00:00 – Intro – Where are the missing episodes? The re-release plan explained 01:04 – Why we’re bringing YouTube episodes into Spotify + Apple 01:57 – Meet Brooke – my very first official guest on Whitening Wednesday 02:48 – Why being a dental professional ≠ being automatically good at whitening 03:43 – Brooke’s esthetics background + shift into whitening & gems 04:28 –...
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#78 Tooth Gems & Retainers
Whitening Wednesday Podcast
There’s a big difference between tooth gems with retainers vs on retainers — and most people don’t think about the long-term consequences. This week’s episode breaks down the two trends, what’s actually safe, and why one of them could be an expensive regret. 00:00 – Intro: Truth or Trend: Tooth Gems & Retainers – what’s safe, what’s risky 00:58 – Quick ortho math: Why retainers are $$$ (then and now) 01:20 – Two questions to ask: Under a retainer vs on a retainer 01:32 – Hawleys vs Essex: How retainer style changes gem safety 01:58 – Essex fit factors: Thickness,...
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#77 The Ultimate Teeth Whitening Chairside Process
Whitening Wednesday Podcast
This week, I’m unlocking the vault. Inspired by Taylor Swift finally dropping behind-the-scenes on her first podcast interview, I realized I’ve never actually shared the behind-the-scenes of a flawless chairside whitening appointment. If you’ve ever wondered how me or the U Whitening team set up, flow through, and deliver results — this is the gold. These steps not only maximize client retention and results, but also make your life easier as a provider. From booking flows, to prep kits, to the exact step-by-step treatment sequence — I’m giving you the foolproof process that keeps...
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#76 FDA "Approved" Teeth Whitening Gels
Whitening Wednesday Podcast
There’s a big difference between FDA approval, registration, and compliance—and most whitening reps don’t get it. This week’s episode breaks down the facts behind the label and why “approval” might actually be a red flag. 00:00 – Intro: “Are my gels FDA-approved?” Trend or truth? 01:01 – Cosmetic vs dental gels: what you can (and can’t) use 02:10 – The red flag of “FDA approved” claims 03:20 – Medical-grade gels vs cosmetic scope (the real difference) 04:15 – Rach’s “Ask Them” theory – get receipts or walk away 05:08 – What FDA & Health Canada...
info_outlineEver wondered if you're unknowingly supporting or using grey market products? In this episode, we’re breaking it all down—what they are, how they impact the industry, and what to watch out for.
💡 Inside this episode:
⚠️ What grey market products actually are
❌ The risks of using non-compliant materials
💎 How to source legit, high-quality supplies
🔍 Tips for protecting your business and reputation
Don’t get caught off guard—tune in now to make informed decisions and keep your brand thriving!
🎧 Available on:
Spotify | Apple Podcasts