Dental Marketing Sucks with Joshua Scott (DHP304)
The Very Dental Podcast Network
Release Date: 09/18/2020
Group Function: Is Guided Biofilm Therapy the Future?
The Very Dental Podcast Network
How well are we doing for our recall patients? How can we do better? Today Alan is joined by Melissa Obrotka and Dr. Ryan Martz to do a deep dive into the the new science and technology of biofilm therapy! What is it? How does it work and what can it do for your practice? Can this technology change the culture in your office? Can it really make patients more healthy? Today's guests say "YES!" Some links from the show: Join the using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If...
info_outline
Very Clinical: A Very Clinical Recommendation Engine!
The Very Dental Podcast Network
Zach and Kevin were joined by Al for a rousing recommendation engine episode! After some hot eclipse talk the fellas recommend a dental thing, a nondental thing and a podcast. We hope you love our recommendations! Some links from the show: Kevin's recommendations The Restaurant Club (TRC) Zach's recommendations ("man, that stuff sticks.") Al's recommendations Become a member of the Join the using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you’d like to...
info_outline
AME: On Never Doing Anything
The Very Dental Podcast Network
Alan was joined by Tom Brown, Vanessa Vitagliano and Mike Sula for the first interview of the Chicago Midwinter! It's a quick meeting of friends and very entertaining! Some links from the show: Join the using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and everything in between and the best prices...
info_outline
Very Dental Extra: The Flex of Single Patient Use with Cody Sunderland
The Very Dental Podcast Network
Today's special episode is brought to you by Microcopy Dental, the "single patient use" company! Alan is joined by Cody Sunderland from Microcopy Dental. Microcopy is one of Alan's favorite companies and he's been using their single patient use burs and polishers for 20+ years! Some topics we covered: How did Microcopy Dental get into the "single patient use" business? (the answer makes perfect sense) What makes Microcopy products different and better? (natural diamonds, single piece construction, etc. etc.) Microcopy is the sample company and their catalog is like a Christmas wish book! ...
info_outline
Very Dental: What's Next in Printing and Milling with Damien Bonner of CAD-Ray
The Very Dental Podcast Network
Alan was joined in the Chicago Midwinter podcast lounge by Damien Bonner of CAD-Ray. CAD-Ray is a one stop shop for all things digital in dentistry and there is no one better to talk about it than Damien Bonner! Damien walks us through the state of the art in dental 3D printers. It turns out that which printer is right for you depends on what you're using it for, what materials you'll need to use, how much of an enthusiast you are and how much you'll be printing. Then...we dig in to mills! If you can print it, you can mill it, too. CAD-Ray has those, too! Some links from the show: ...
info_outline
Very Clinical: Dr. Matt Standridge Making Moves
The Very Dental Podcast Network
In today's throwback episode Zach and Kevin welcome back Dr. Matt Standridge! Highlights include: Matt gives us his bio! We talk MEAT We talk and our friend Rick DePaul And orthodontics Matt does not shoot from the hip Matt teaches with on digital orthodontics Aligners work, if you know how to use aligners… We talk about the ortho/restorative link. Become a member of the Join the using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at...
info_outline
AME: The Grass is Always Greener
The Very Dental Podcast Network
Would you rather be a dentist and have to talk about patient financial responsibility for treatment or a physician that doesn't discuss money with patients before treatment? Al discusses this conundrum as well as the absurd anti-tobacco signs that you see hanging over cigarette counters all over the country. Join the using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to the people that support us! --...
info_outline
Group Function: Chairside CAD-CAM Zirconia Innovations with Dr. David Juliani and Heather Garner
The Very Dental Podcast Network
Alan was joined at the Chicago Midwinter by Dr. David Juliani and Heather Garner of Ivoclar to talk about a big roll out of a huge innovation in chairside CAD-CAM Zirconia! Ivoclar introduced at Midwinter this year and it turns out Dave is one of the beta testers who has used them most extensively! According to Heather the whole roll out was "low key amazing!" It also turns out that Al and Dave have some pretty interesting connections as they grew up in the same home town (Midland, MI) and graduated from the same high school (H.H. Dow High!). Dave and Heather explain how this next generation...
info_outline
Very Clinical: Dr. Colin Lathrop Shows You the Pathway
The Very Dental Podcast Network
In today's throwback episode Kevin and Zach welcome back the one and only Dr. Colin Lathrop to talk about what's new in implant surgical education at the Implant Pathway! Some links from the show: Become a member of the Join the using the password "Timmerman," Hornbrook," McWethy," "Papa Randy" or "Lipscomb." The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls to equipment and...
info_outline
Very Dental Student: Surviving Second Year with Mohamed Abo-Basha
The Very Dental Podcast Network
Mohamed reflects on DS2 year as he approaches the end of it (thank God). He talks about his classes and his experiences in clinic as well as treating patients. Also he throws in a couple of recommendations for students to follow! Some links from the show: Join the using the password "Timmerman," Hornbrook" or "McWethy," "Papa Randy" or "Lipscomb!" The Very Dental Podcast network is and will remain free to download. If you’d like to support the shows you love at Very Dental then show a little love to the people that support us! -- Crazy Dental has everything you need from cotton rolls...
info_outline
Alan had a chance to talk with Joshua Scott of Studio 8E8. Joshua has around 20 years of experience in dental marketing and he realized that dental marketing sucks. It's a harsh truth, but totally true. We discuss all about marketing in dentistry:
- Authenticity and storytelling in the dental space (Al is a Seth Godin fanboy)
- How dental marketing USED to work
- What is Joshua's hack to reduce expenses that you might not be using? What's his 24 hour rule?
- Do patients see dentists as a commodity? Can we change that?
- How customers see your office and creating an experience
- Telling the story of safety isn't going anywhere
- What does storytelling mean to Joshua?
- How important is SEO? Reviews?
- What's the best creative medium? Why does Joshua feel like you need to do all of it instead of focusing on one type of medium?
- Dental stock photography is horrible
- Startup marketing vs. existing practice marketing
- How important is branding in dentistry?
Some links from the show:
Ashley Joves' practice "Smile and Co."
The Dental Hacks Nation closed Facebook group has over 29,000 members! Head over there to interact with other Dental Hacks listeners, guests and Brain Trust members every day, all day! Remember…if you don’t have anything “dental” on your FB page, we might decline your membership request. So IM the group or email us at [email protected]!
The 2020 Cellerant Best of Class Awards were announced. What is the Cellerant Best of Class Award you ask? Well imagine if there was an Oscar for dental products and services. Thought leaders and clinicians vote on the best and most innovative products in dentistry and our friends at YAPI received a "Best of Class Technology Award!" YAPI provides paperless and automation software to dentists and boasts the longest track record for integrated patient forms that read and write data with dental practice management software. Since 2010, YAPI has evolved into a comprehensive system that also includes patient communication, reputation management, intra-office chat, and VoIP integration. So admit it...you're impressed, right? Well you should be! And you should go check out what YAPI can do for your practice at dentalhacks.com/YAPI! Congratulations guys! You deserve it!
Mr. Thirsty One step is the only bite block isolation/evacuation unit on the market that plugs directly into your HVE! No special hardware and no chance for cross contamination! It effectively reduces aerosols, creates a SUPER dry field and is really easily adjusted for patient comfort! Our friends at Zirc are giving members of the Dental Hacks Nation a special buy to 25 packs and get one 25 pack free! Use promo code HACKS21 through September 2020. Go check it out at dentalhacks.com/thirsty!
Go Hack Yourself:
Jason: Bryant Consultants
Alan: Dabble Writer
If you have any questions or comments for us please drop us an email at [email protected] or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer…give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into “What’s Hot” in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren’t an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!
If you would like to support the podcast you can check out our Patreon page! Although the show will always remain free to download, our Patreon supporters get access to special bonus content including (at least) one extra podcast episode every months! Also be sure to check out the Dental Hacks swag store where you can find t-shirts, stickers coffee mugs and all sorts of other things that let the world know you’re a part of the Hacks Nation.