Episode 162: Destination on the Left Virtual Summit Recap: Day 2, with Nicole Mahoney
Release Date: 01/15/2020
Episode 374: Our Exciting Travel Alliance Partnership Rebrand, with Nicole Mahoney
Destination On The Left
This week, I’m reflecting on our new brand and why we are so excited about the next chapter. I want to share the branding journey with you to highlight the lessons we learned along the way. I hope that our story will inspire you and give an introduction to our new company and the philosophy behind it. What You Will Learn in This Episode: Why we decided to merge two brands, and how the Travel Alliance Partnership will be an economic development partner for destinations What the rebranding process involved, including workshops, visual mapping, and merging of brands Why embracing “cathedral...
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Episode 373: Understanding American Traveler Sentiment, with Amir Eylon
Destination On The Left
A thirty-two-year veteran of the Travel & Tourism industry, Amir Eylon leads the entire team at Longwoods International, responsible for the development and execution of all facets of the organization, from program development to customer acquisition and retention. He joined Longwoods in 2015 from his previous role as Vice President, Partner Engagement with Brand USA, the public-private partnership serving as the destination marketing organization dedicated to increasing international visitation to the US. He led the team responsible for helping to increase Brand USA’s partnership base...
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Episode 372: The Impact of Coopetition in Creating Meaningful Travel Experiences, with Greg Takehara
Destination On The Left
Greg Takehara has been the CEO of Tourism Cares since 2019. He previously served on its Board, acting as its Chairman before becoming CEO. Prior to Tourism Cares, Greg was the President of Trip Mate, Inc., a travel insurance administrator. He began his thirty-five year career in the travel and tourism industry at The Mark Travel Corporation, where he served as General Counsel. Greg serves on the Board of the US Travel Association and has served on the Boards of NTA and the IGLTA Foundation, as well as numerous industry committees. He is from Chicago and has an undergraduate degree from the...
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Episode 371: Leaning into the Uniqueness of a Destination, with JoAnna Haugen
Destination On The Left
JoAnna Haugen is an award-winning writer, consultant, speaker, and solutions advocate who has worked in communications-related positions in the travel and tourism industry her entire career. She is also the Founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. Through Rooted, JoAnna helps tourism professionals decolonize travel experiences and support sustainability using strategic storytelling. In 2021, Newsweek named JoAnna a winner in the storytelling category of its Future of Tourism awards. She has also been nominated for...
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Episode 370: Transforming Marketing with AI, with Paul Roetzer
Destination On The Left
Paul Roetzer is the Founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was Founder and CEO of PR 20/20, a digital marketing agency that he...
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Episode 369: The Power of Owned Media, with Adam Stoker
Destination On The Left
Adam Stoker is the Co-Founder, President, and CEO of Relic, a full-service destination marketing agency. For over 15 years, Adam has excelled in the leisure travel, stakeholder engagement, and destination branding spheres. Immersed in the world of tourism, Adam has spent time as a member of the Utah Tourism Industry Association Board. He is a frequent speaker and collaborator at industry events nationwide, speaking at the Utah Tourism Conference, Texas Travel Summit, several Destinations International events, and more. A passionate thought leader in the world of owned media, Adam speaks on the...
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Episode 368: Uniting Communities through Memorable New York City Tours and Events, with Rowena Sahulee
Destination On The Left
Rowena Sahulee is a marketing executive with over 20 years in the dual realms of tourism and economic development. She has worked in marketing functions at organizations such as Circle Line Statue of Liberty Ferry and Harbor Cruises, the first concessionaire to the Statue of Liberty. The Greater Houston Partnership, the main business organization in the Houston, Texas, 10-country region. Choose NJ, the economic development marketing organization for the State of New Jersey. After Choosing NJ, she started with Empire State Development in the Division of Tourism, I LOVE NY, as the Director of...
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Episode 367: Uniting for Success in the Travel Industry, with Nicole Mahoney
Destination On The Left
This week we’re coming to you directly from the ABA Marketplace in Nashville, where I’m talking to eight amazing travel industry experts about why there’s a sense of energy and forward focus in 2024. They share more about the experiences visitors to their destinations are requesting and dig into the importance of authenticity and making genuine connections between visitors and locals. In this episode, you’ll hear from these travel and tourism industry leaders: Lorey Hall: Kris Hoff: Adam Jacobson: Sonya Nash: Jill Shorkey: Marlene Smith: Greg...
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Episode 366: Nurturing Relationships in the Tourism and Travel Sector with Nicole Mahoney
Destination On The Left
This week, the podcast is coming to you from the ABA Marketplace in Nashville, where nearly 3,000 tour and travel professionals convened to learn and network with their peers. From indigenous experiences in Alberta to the revitalization of destinations like Philadelphia and Branson, this episode is packed with valuable perspectives on collaboration, envisioning the future of travel, and the power of personal connections in the tourism industry. In this episode, you’ll hear from these extraordinary leaders: Vince Accardi: Richard Arnold: Marcy Barnes: Aaron Brown: ...
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Episode 365: Strategies for Finding and Nurturing Your Community, with Nicole Mahoney
Destination On The Left
Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I’m talking about the significance of community in the travel, tourism, and hospitality industry. Whether...
info_outlineWith a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester.
In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host “Destination on the Left”, a highly successful tourism marketing podcast.
As a business owner, I know what it takes to be successful. I founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. I have the ability to uncover unique marketing opportunities and develop marketing and public relations initiatives that help clients build long-term success.
In this solocast episode of Destination on the Left, we look at the highlights from day two of our Destination on the Left Virtual Summit.
What You Will Learn in This Episode:
- The highlights from day two of the Destination on the Left Virtual Summit
- How you can use live video and video to increase exposure and attendance at events and destinations
- How to improve your communication strategy through demographic research
- How to employ traditional branding tactics as a DMO
- Why DMOs can benefit from the dramatic change in Chinese travel trends
- How you can leverage influencer marketing to generate awareness and drive visitation at their destinations
Destination on the Left Virtual Summit: Day 2
On day one of the virtual summit, we were graced with some amazing speakers. If you missed our recap of their presentations and want to revisit them, make sure to check out “Destination on the Left Virtual Summit Recap: Day 1, with Nicole Mahoney.”
This episode will follow suit with a recap of day two and all of the fabulous presentations that came with it. We dive into the talking points presented by marketing gurus Reagan Burns, Susan Baier, Matt Stiker, Humphrey Ho, and Stacy Jones. We cover a wide variety of topics based on current industry trends and marketing best practices, including:
Using Live Videos at Events and Tourism Destinations: Reagan Burns of Lime Creative provided valuable insights into creating live video, and explained how video can increase exposure and attendance at events and destinations.
Going Beyond Demographics and Finding the Visitors’ ‘Why?’: Susan Baier of Audience Audit shares a new perspective on targeting. She explore how destinations can move beyond the typical demographic categorization of audiences and market in a way that answers the visitor’s question of “why”.
What Destination Marketers Can Learn From Non-Destination Marketers: Matt Stiker of Garrand Moehlenkamp looks at destination marketing through a wide-angle lens and discusses the fundamental components of powerful branding.
Changing Chinese Traveler and Travel Trends: Humphrey Ho of Hylink Digital discusses the shift from group travel to FIT (free, independent travelers) and how smaller destinations can take advantage of prospective Chinese visitors doing their own research online.
Using Pop Culture to Market Your Brand: Stacy Jones of Hollywood Branded talks about how destination marketers can use celebrities and influencers to generate awareness and drive visitation at their destinations.
If you weren’t able to take part in the amazing Destination on the Left Virtual Summit, don’t fret! You can still watch all of the presentations on our website. Just purchase an all-access pass by visiting www.destinationontheleft.com/summit and enjoy! Otherwise, keep an eye out for an upcoming announcement for our next summit in Spring 2020. We hope you can join us.
Resources:
- Email: [email protected]
- Website: www.destinationontheleft.com/summit
- Website: https://breaktheicemedia.com/
- Twitter: @Break_TheIce
- Facebook: @BreakTheIceMedia