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How To Scale eCommerce Brands Even When Ad Costs Keep Rising with Alex Martino

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Release Date: 03/04/2022

[1on1] Leading & Keeping Solo Artists On Your Remote Team show art [1on1] Leading & Keeping Solo Artists On Your Remote Team

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When people are working for you, you want to make sure that they are doing the right thing. However, your rules and expectations might be different if you have a freelancer or a solo artist who’s not bound by the company. How can you motivate them? How can you keep them interested in the job? For today’s episode, Raul talks about managing and handling the best talent in your team: The solo artists. He shares the four ways how you can nurture them on your team and how you can align their skill set while still challenging them with the work. Raul also uncovers his secret on how he treats his...

info_outline Building The Future of Storytelling with Heather Smith show art Building The Future of Storytelling with Heather Smith

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Heather Smith is an award-winning interactive storytelling pioneer and technology visionary who brings over a decade of immersive storytelling leadership to StoryFile. StoryFile is revolutionizing the way we connect with each other by introducing conversational video with Audio Visual technology at the forefront of this generation. Through the click of a button, StoryFile magically turns video into a conversation. This next generation of technology uses artificial intelligence to support video conversations on any device. StoryFile transforms traditional one-way video into a two-way...

info_outline Increasing the Value of Your Private Company with Ryan Tansom show art Increasing the Value of Your Private Company with Ryan Tansom

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After turning around and selling his family business for 8-figures in 2014, Ryan devoted his life’s work to helping entrepreneurs get clarity on how to grow the value of their business so they can create wealth, enjoy work more, and have an impact. Highlights Who Ryan Tansom is and how he helps entrepreneurs How his experience working with founders is and how he started his journey Who he is usually working with How he guides people to make the decision or assess which path to take How to create highly valuable free content that can lead to paid training Which should you consider in...

info_outline [1on1] The Litmus Test of Digital Bootstrapped Leaders show art [1on1] The Litmus Test of Digital Bootstrapped Leaders

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Anybody can delegate tasks, but there is more to being an effective leader than that. An effective leader gives a major impact not only on the team members they are managing but also on the company they are serving. But other than that, how can you tell that you’re an effective leader? For today’s episode, Raul focuses on the litmus test of digital bootstrapped leaders. He talks about the key focus that a leader should focus on in order to pass the litmus test. Raul also shares what aided him in improving his communication and interpersonal skills that helped him make more connections and...

info_outline Physical Marketing In A Digital World with Dennis Kelly show art Physical Marketing In A Digital World with Dennis Kelly

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Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years. Highlights Who Dennis Kelly is How he niched down specifically in direct mail How he started with the direct mail market Why direct mail is making a bigger impact Why some companies are struggling with...

info_outline [1on1] 3 Foundations to Real Growth as A Digital Founder show art [1on1] 3 Foundations to Real Growth as A Digital Founder

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Running and growing a digital space as a digital founder is hard. However, if you find and win the right clients, deliver the results, and train and inspire the right people, you are on your way to growth. But it takes time, effort, and discipline too. For today’s episode, Raul shares his secret and life experiences towards his growth as a digital founder. He narrates the different foundation pieces that help him grow in the digital space. He also argues that it’s important to focus on the foundation first to ensure growth and success. Additionally, Raul talks about how to solve problems...

info_outline Creating Brand Alignment With Grant Flannery show art Creating Brand Alignment With Grant Flannery

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Grant is a brand planner with over 15 years of experience from the land down under - Australia. He has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's, etc). He has a passion for helping brands find and live their purpose whilst developing the most effective strategies and creative work possible. His most recent work for Crayola on the product colors of the world won a Gold Effie and was shortlisted for a Grand Effie amongst other global awards. Outside of work, Grant has been very active in advertising community coaching MAIP students,...

info_outline [1on1] The 10 Step Protocol I Use To Maintain Peak Focus & Protect My #1 Asset show art [1on1] The 10 Step Protocol I Use To Maintain Peak Focus & Protect My #1 Asset

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Before you start your day, what is your routine like? How do you maintain focus and productivity all throughout? For today’s episode, Raul talks about the number one asset that we all should have: Maintaining your focus. He also spills the secret behind maintaining focus by sharing his 10-step protocol to maintain peak focus throughout the day. Highlights What Raul’s number one asset is What today’s negative trend is when getting someone’s attention The tools can help you communicate without meeting in real-time What stream of conscious thinking is The 10 step protocol to maintain...

info_outline [PRODUCTIVE PROFITS] Building Remote Digital Teams At Scale 101 show art [PRODUCTIVE PROFITS] Building Remote Digital Teams At Scale 101

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When you are building a team, what are the characteristics of the team members that you are looking for? Are you looking for someone with leadership experience or a newbie whom you need to teach the basics too? Do you prefer someone with a high educational background or someone who can take all instructions by heart? For today’s episode, Raul shares how he builds remote digital teams. He talks about the structure that he sticks to when it comes to building every team that he builds. Raul also recalls what are the things, as a leader, that you need to do to ensure health, vitality, and growth...

info_outline [1on1] How Your Leadership Impacts Your Hidden Team Members show art [1on1] How Your Leadership Impacts Your Hidden Team Members

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What’s the characteristic of a true leader? Should you be strong willed, resourceful or strict, even? Being a true leader and how you can impact your team - especially the hidden team members - are the main topics of today’s one on one episode with Raul. He talks about how leadership impacts your team, as well as the responsibilities of a digital leader. He also differentiates the different types of leadership and how you, as the leader, can impact other people’s lives inside or outside work hours. Highlights How your leadership impacts your hidden team member When does thinking stop?...

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Over the past 5 years, Alex has scaled eCommerce brands into the tens of millions, his ads have been seen by billions (getting him featured in Yahoo, Forbes, Business Insider, MarketWatch and more). He developed the concept of eCommerce App funnels, and founded Scaling Group, following just four months after its inception, the business flew past seven figures in revenue marking that as his true entrance into digital entrepreneurship.


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