Simplifying Demand Gen with Demand Gen SaaS Consultant Janelle Amos
Release Date: 12/05/2022
Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who’s The Guest? By day Mike King is a...info_outline Leah Rae Getts of Digital Trailblazer
Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the...info_outline The 4 Secrets of High Performance with Tony Castillo
Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who’s The Guest? Tony Castillo is an elite...info_outline B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu
Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet...info_outline Top Issues Service Companies Face & What To Do About Them with Matt Shields
Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies'...info_outline Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand
Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who’s...info_outline From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema
Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. ...info_outline Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach
In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest...info_outline Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants
Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and...info_outline Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing
Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he...info_outline
In this podcast, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business.
Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance from those who had already been successful. Together with Raul, they discuss how important it is to keep a record of your successes, in order to remind yourself that you are capable of achieving great things.
Who’s The Guest?
Janelle Amos is a former in-house head of demand gen who took her experience from several startups to pursue her own aspirations of becoming a business owner.
Founder of Elevate Growth, a demand generation consulting firm, Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers.
- Getting to know who Janelle Amos is
- Why should you start on your own?
- The transition to entrepreneurship
- Boutique versus high growth and high volume
- How Janelle structures her business
- Having a balance between business and lifestyle needs
- Different challenges as an entrepreneur
- Using LinkedIn Video Marketing to grow your business
- TikTok for business marketing
- Focusing your marketing efforts on your ideal customer profile
- What demand generation is and its impact on business revenue
- Exciting work in the demand gen industry
- Best places to learn more about Janelle and Elevate Growth
- Connect with Raul Hernandez Ochoa
- Connect with Janelle Amos
Review, Subscribe and Share
If you like what you hear please leave a review by clicking here