loader from loading.io

Value Based Pricing, Growing A Tech Agency & Selling an Experience with CTO & Co-Founder Of Caffeine Interactive Dustin DeVries

#dogoodwork

Release Date: 12/12/2022

Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll show art Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll

#dogoodwork

Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our...

info_outline
What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson show art What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson

#dogoodwork

Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.  Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency...

info_outline
The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu show art The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu

#dogoodwork

Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance.  Who’s The Guest? Lucia is the founder of The BD School, the...

info_outline
Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks  show art Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks

#dogoodwork

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a...

info_outline
How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz show art How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz

#dogoodwork

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a...

info_outline
Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good show art Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good

#dogoodwork

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate...

info_outline
How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann show art How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann

#dogoodwork

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans...

info_outline
Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People show art Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People

#dogoodwork

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who’s The Guest? Andy Buyting is a...

info_outline
Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group show art Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group

#dogoodwork

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is...

info_outline
How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time show art How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time

#dogoodwork

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he...

info_outline
 
More Episodes

In this episode, Dustin DeVries, CTO, and Co-Founder of Caffeine Interactive discusses work-life balance, relationship building, and client interactions, sharing that his company is built on long-term relationships and that work-life balance is essential for him to operate the business, overcome adversities, and find a bigger purpose in life.

Dustin talks about the importance of focusing on customer relationships from the beginning in order to create a strong base of satisfied, long-term customers. He explains that this focus has been a key part of their success as a company. He also describes how he is able to be intimately involved in all aspects of the company's projects and customers, despite having a small team.

Who’s The Guest?
Dustin has been living and breathing in software development for over 20 years. He is the Co-Founder of Caffeine Interactive Technologies, an agency that focuses on planning strategies and architecture, ensuring that software implementations are straightforward based on clear ways to measure success. He enjoys working with clients to build the right technology, whether it's a multi-tiered mobile app built with React and Laravel or a simple website based on WordPress. He received his Bachelor of Science in Computer Engineering from Texas A&M University.

Dustin is proud to work with some of the most talented business analysts and developers in the industry. He is a solopreneur and has grown his company based on a 100% remote team that has been thriving for the last eight years.

In his spare time, Dustin enjoys playing tennis, fishing, reading, gardening, cooking, music, hiking, and hanging out with his family. He believes that a work-life balance is essential to operate a business, overcoming adversities, and finding a bigger purpose in life.


Highlights

  • Who is Dustin DeVries?
  • Relationship building, client interaction, and focusing on the long-term game
  • How they focus on customer wins and client relationships while still hitting their terms
  • Measuring commodity
  • The benefits and challenges of growing a product-based business
  • Maintaining creativity when prioritizing your business
  • Productize: Engaging the team and ensuring the client experience
  • Process of nurturing and fostering the team members to communicate with clients
  • The one thing concept
  • Importance of a good sales approach for customized services
  • Being a thought leader in the software industry
  • What Dustin is up to and building


    Episode Resources
  • Connect with Raul Hernandez Ochoa
  • https://www.linkedin.com/in/dogoodwork/
  • https://twitter.com/rherochoa
  • https://dogoodwork.io/
  • Connect with Dustin DeVries
  • https://caffeineinteractive.com/
  • https://www.linkedin.com/in/dustinbdevries 


Review, Subscribe and Share

If you like what you hear please leave a review by clicking here