The Rebel Scout: Leveling the Playing Field for Startup Sales with Hilary Swan
Release Date: 01/06/2023
Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the...info_outline The 4 Secrets of High Performance with Tony Castillo
Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who’s The Guest? Tony Castillo is an elite...info_outline B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu
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Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies'...info_outline Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand
Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who’s...info_outline From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema
Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. ...info_outline Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach
In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest...info_outline Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants
Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and...info_outline Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing
Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he...info_outline The Art of Workflow with Andy Hickman
Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who’s The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by...info_outline
Being able to solve a problem is the difference between being nice to have, to a need to have. What becomes tricky is that not everyone knows they have this problem, to begin with, and some do not know you hold their answer.
Solving someone's problem could be their greatest gift.
I will share more about the process of discovery questions and why this is so important to be able to identify what those questions are so you can serve your clients/customers the very best.
Who’s The Guest?
After starting her career in inside sales, Hilary Swan worked her way up the competitive world of global sales to most recently running a $18m sales team across 3 different divisions. Having always wanted to start something of her own, she began looking into startup sales only to realize there is a huge accessibility gap from founder-led sales to the VP of sales hiring.
Hilary founded Rebel Scout Consulting to give Startups and small businesses access to fractional sales leadership as they grow.
- Who is Hilary Swan?
- Mission to give entrepreneurs the edge to succeed: How she started Rebel Scout Consulting
- The impact of fractional engagement
- The transformation: From Corporate America to Startups
- Benefits of networking and building confidence in the workplace
- Importance of celebrating your wins
- Pros and cons of investing in intentional communication for small businesses
- Transition from founder-led sales to a scalable sales process
- Importance of accountability
- Benefits of fractional sales engagements
- Connect with Raul Hernandez Ochoa
- Connect with Hilary Swan
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