The Outbound Sales Guy: Martin MacArthur on Overcoming Challenges and Inspiring Others
Release Date: 01/23/2023
Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the...info_outline The 4 Secrets of High Performance with Tony Castillo
Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who’s The Guest? Tony Castillo is an elite...info_outline B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu
Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet...info_outline Top Issues Service Companies Face & What To Do About Them with Matt Shields
Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies'...info_outline Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand
Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who’s...info_outline From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema
Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. ...info_outline Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach
In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest...info_outline Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants
Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and...info_outline Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing
Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he...info_outline The Art of Workflow with Andy Hickman
Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who’s The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by...info_outline
How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula?
Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and being.
Who’s The Guest?
At the age of seven, Martin was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and is able to use technology thanks to companies like Apple which recognize users with disabilities and include a screen reader called Voice Over in their operating software.
Martin has over 10 years of experience filling top-of-funnel activities in sales development, managed service space, digital marketing, and technology. He’s passionate about driving top-of-funnel sales by helping companies fill their pipeline with qualified leads.
- Who is Martin MacArthur?
- Investing in myself: His journey to becoming a solo entrepreneur
- Challenges that he faced as a solo entrepreneur
- Strategies for balancing business responsibilities and helping teams grow
- Entrepreneurship, Values, and Leverage
- The impact of AI on the role of sales development representatives
- Outreach strategies for Software as a Service Companies
- Building custom messaging for prospects
- Sales Engagement Strategies
- Strategies for overcoming prospecting challenges
- Outbound Sales Guy: Strategies for recharging and connecting with prospects
- Connect with Raul Hernandez Ochoa
- Connect with Martin MacArthur
Review, Subscribe and Share
If you like what you hear please leave a review by clicking here