Rising Above Challenges: Jessica Yarbrough's Inspiring Path from Rock Bottom as a Single Mom to 7-Figure Business Strategist and Empowering Entrepreneurial Success
Release Date: 04/03/2023
Doing the Inner Work with Mike King: A Path to Emotional Freedom
#dogoodwork
Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who’s The Guest? By day Mike King is a...
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Leah Rae Getts of Digital Trailblazer
#dogoodwork
Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the...
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The 4 Secrets of High Performance with Tony Castillo
#dogoodwork
Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who’s The Guest? Tony Castillo is an elite...
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B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu
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Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet...
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Top Issues Service Companies Face & What To Do About Them with Matt Shields
#dogoodwork
Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies'...
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Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand
#dogoodwork
Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who’s...
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From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema
#dogoodwork
Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. ...
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Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach
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In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest...
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Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants
#dogoodwork
Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and...
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Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing
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Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he...
info_outlineIn this episode, Raul welcomes Jessica Yarbrough, a business strategist for coaches and consultants, to talk about her inspiring path from being at the rock bottom to being a 7-figure business strategist. This conversation highlights the significance of consistency, authenticity, and focusing on the right audience in marketing for high-end niches. They explore striking a balance between evolving the business and maintaining its core values, asserting authority, and attracting ideal clients. Raul and Jessica recommend tracking marketing efforts, gathering client feedback, and recognizing when to pivot or refine strategies. They also suggest exploring a 33-page guide on the ladder of influence and connecting with Jessica on LinkedIn.
Who’s The Guest?
Jessica Yarbrough is a business strategist for coaches and consultants who wants to sell and scale ultra-high-end services. Her mission is to help entrepreneurs see and own their value so they can make a bigger impact in the world and have financial and time freedom.
Episode Highlights
- Failure is a prerequisite to success, and entrepreneurs should not be afraid to fail while working towards their goals
- The importance of staying true to one's vision, overcoming obstacles, and not settling for the easy way out in order to achieve true fulfillment
- Why you should start investing time and effort not only in work but also in self-care and nurturing relationships with loved ones
- Acknowledging that it's not possible to do everything at 100% and the need to maintain balance in life and work
- Hiring the right people and building a strong, trustworthy team that aligns with one's values and vision
- The significance of inbound marketing in building an engaged and relevant audience, especially for high-ticket offers
- Focusing on obtaining proof of success from clients to use in marketing and increasing future client acquisition potential
- Building a business model that is both fun and eliminates unnecessary stressors, allowing control over the velocity of growth and quality of clients
- Approaching marketing and sales with a mature, long-term perspective and focusing on building trust and credibility in the marketplace
- Gaining confidence in marketing by identifying the right captivated audience and aligning offers with market needs
- Being curious, tracking, and measuring marketing efforts to continuously improve strategies
Episode Resources
- Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork/
- https://twitter.com/rherochoa
- https://dogoodwork.io/
- Connect with Jessica Yarbrough
- https://getstarted.jessicayarbrough.com/ladder-of-influence
- https://www.linkedin.com/in/jessicayarbrough-bizconsultant/
- YouTube: https://www.youtube.com/
- Website: https://jessicayarbrough.com/
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