The Power of Client Happiness with Taylor McMaster of DOT & Company
Release Date: 04/07/2023
Doing the Inner Work with Mike King: A Path to Emotional Freedom
#dogoodwork
Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process. Who’s The Guest? By day Mike King is a...
info_outline
Leah Rae Getts of Digital Trailblazer
#dogoodwork
Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the...
info_outline
The 4 Secrets of High Performance with Tony Castillo
#dogoodwork
Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food. Who’s The Guest? Tony Castillo is an elite...
info_outline
B2B Performance Marketing & RevGen Podcasting with Dots Oyebolu
#dogoodwork
Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet...
info_outline
Top Issues Service Companies Face & What To Do About Them with Matt Shields
#dogoodwork
Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies'...
info_outline
Creating Category Dominance with Jennifer Zick, Founder & CEO of Authentic Brand
#dogoodwork
Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams. Who’s...
info_outline
From Scar Tissue to Sales Philosophy: How Dan Englander is Cracking the Biz Dev Code for Agencies with Sales Schema
#dogoodwork
Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. ...
info_outline
Developing Leaders Through Self-Awareness and Inclusion: How Simone Sloan is Helping Organizations Thrive with Your Choice Coach
#dogoodwork
In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest...
info_outline
Outsmarting the Competition for Independent Restaurants: How Douglas Smith is Helping Them Thrive with America's Best Restaurants
#dogoodwork
Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers. Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and...
info_outline
Finding Opportunity in Adversity: How Army Veteran Paul Mackiewicz is Growing Businesses with Honorable Marketing
#dogoodwork
Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he...
info_outlineIn this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses.
Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients' needs and desires, digital agencies can design customized strategies that drive growth, allowing them to become indispensable partners in their clients' success.
Who’s The Guest?
Taylor McMaster is the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management (CAM) services.
To date they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT & Co. team ensures their client experience is smooth like butter.
She is also the host of The Happy Clients podcast, where she interviews top names in the industry, diving deep into what makes clients happy in the agency world.
Episode Highlights
- Use tools like client trackers and templates for quick updates, making it easy for account managers to maintain consistent communication with clients
- Understand that clients often come with baggage and past experiences, so aim to provide an excellent experience that will help build trust and retain their business
- The importance of building trust with clients and maintaining consistent communication to ensure they feel valued and taken care of
- Recognizing that different account managers and clients will have varying workload capacities, so it's essential to find the right balance for each individual situation
- Building a community for account managers to connect, learn from each other, and address challenges together is a valuable resource for both account managers and agency owners
- Focusing on client experience can amplify the results an agency can deliver by creating strong relationships and adapting to clients' evolving goals and expectations
- Acknowledging that some roles within an agency can be adapted to include account management responsibilities, but it depends on the individual's skill set and the specific demands of their clients
Episode Resources - Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork/
- https://twitter.com/rherochoa
- https://dogoodwork.io/
- Connect with Taylor McMaster
- www.dotandcompany.co
- https://ca.linkedin.com/in/taylormcmaster
- https://www.dotandcompany.co/podcast
Review, Subscribe and Share
If you like what you hear please leave a review by clicking here