Why Content Is No Longer King - Consensus Is | Anirudh Agarwal EP72
Buying Online Businesses with Michael Bereslavsky
Release Date: 09/02/2026
Building a Fractional Acquisition Platform with Mike Swigunski | EP73
Buying Online Businesses with Michael Bereslavsky
Mike Swigunski reveals how he went from affiliate sites and Empire Flippers employee number four to building a platform designed to let everyday investors own fractions of profitable online businesses. Links: - - - If you care about online business, acquisitions, or how to get into deal flow without needing millions, this conversation is packed with practical insight. Michael Bereslavsky and Mike Swigunski unpack the trust signals that make or break acquisitions, why recurring revenue beats one-time revenue, and how the best deals often come from sellers who are ready...
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Why Content Is No Longer King - Consensus Is | Anirudh Agarwal EP72
Buying Online Businesses with Michael Bereslavsky
Content that used to win in Google is no longer enough. Anirudh Agarwal reveals why AI SEO is shifting from keywords and backlinks to consensus, citations, and the exact prompts LLMs fan out behind the scenes. If you want your brand to show up in ChatGPT, Gemini, and Google AI Mode, this conversation breaks down what actually drives visibility now - and why the old playbook is already losing. Anirudh explains how LLMs answer questions, why retrieval matters more than pre-training, and why the pages that get cited are often not the ones marketers expect. You’ll discover: Why AI SEO, GEO, and...
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EP71: Shlomo Freund on Buying Websites and Doing Business in China
Buying Online Businesses with Michael Bereslavsky
Schlomo Freund shares his journey from a traditional background to becoming a successful entrepreneur. He discusses his early ventures, including day trading as a child and affiliate marketing as an adult. Schlomo elaborates on his experiences in China, where he started a business helping foreign companies navigate the Chinese app market. He also touches on his transition to financial coaching and investing in digital assets. The conversation concludes with insights into his traveling lifestyle with his family and the challenges and benefits of homeschooling. 00:00 Introduction to...
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EP70: $125M in 2 years and 25 FBA deals closed with Jason Lee
Buying Online Businesses with Michael Bereslavsky
Takeaways Jason transitioned from mechanical engineering to entrepreneurship. He became a digital nomad after reading 'The 4-Hour Workweek'. His experience at Empire Flippers was pivotal for his career. Navigating the Chinese Amazon market presented unique challenges. The rise of aggregators changed the landscape of online business. Jason's brokerage firm achieved significant success in a short time. COVID-19 impacted business operations and market dynamics. He learned valuable lessons about deal-making and negotiation. Jason's journey reflects the importance of adaptability in business. He is...
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EP69: Ross Gerson on Webstreet, Acquisitions and Assisting Buyers
Buying Online Businesses with Michael Bereslavsky
In this conversation, Ross Gerson shares his journey into the world of website acquisitions, detailing his experiences at Empire Flippers and his current role at Web Street. He discusses the evolution of the online business market, the impact of Google updates, and the importance of genuine content in SEO. Ross also introduces DealSlide, a new tool for buyers, and offers insights on partnerships and the future of AI in online business Chapters 00:00 Introduction to Ross Gerson and His Journey 02:49 Getting Started in Website Acquisitions 05:16 Transitioning from Offline to Online Brokerage...
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Selling the Business and Taking a Break
Buying Online Businesses with Michael Bereslavsky
Michael is back and shares where he's been and how his life has changed since selling his business. Learn more about Michael at
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EP67: Simple Reliable Link Building with Jason Malone
Buying Online Businesses with Michael Bereslavsky
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EP66: Getting New Websites to $10K/m on Expired Domains with Mark Mars
Buying Online Businesses with Michael Bereslavsky
Today, Michael welcomes Marks Mars from Niche Website Builders and the co-founder of Make Lemonade on the podcast. The two of them talk about case studies from reviewing 5,000 websites and what do you need to get to the revenue goals you want. They also discuss how to build profitable websites using expired and aged domains as well as the most important factor in SEO today. Plus they touch on other topics around content, building sites at scale and buying sites. Learn more about Make Lemonade at To learn more about Michael and his team, visit
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EP65: AI content, SEO and Paid Media with Ben Dankiw
Buying Online Businesses with Michael Bereslavsky
This week, Michael is joined by Ben Dankiw, the Co-Founder and CEO of SEO and paid media agency NAV43. Join us for a fascinating conversation on running a SEO agency, paid media and the new, evolving world of AI content. Ben also shares his current journey to purchase a website. Ben shares some great insights and actionable takeaways that you can start using on your websites today. Learn more about Ben and his agency NAV43 at Connect with Ben at Learn more about Michael and Domain Magnate at
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EP64: Growing and Selling an SEO Agency with Kyle Roof
Buying Online Businesses with Michael Bereslavsky
This week it's all SEO with SEO expert Kyle Roof. Kyle is the founder of the recently acquired SEO agency, High Voltage, as well as PageOptimizer Pro and Internet Marketing Gold. Kyle and Michael discuss SEO experiments, what it takes to build and grow an agency, how to prepare your agency to sell and his SEO community. Learn more about Kyle at To learn more about Domain Magnate and find additional resources to buy or sell an online business, visit
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Content that used to win in Google is no longer enough. Anirudh Agarwal reveals why AI SEO is shifting from keywords and backlinks to consensus, citations, and the exact prompts LLMs fan out behind the scenes.
If you want your brand to show up in ChatGPT, Gemini, and Google AI Mode, this conversation breaks down what actually drives visibility now - and why the old playbook is already losing. Anirudh explains how LLMs answer questions, why retrieval matters more than pre-training, and why the pages that get cited are often not the ones marketers expect.
You’ll discover:
Why AI SEO, GEO, and traditional SEO overlap, but behave differently on each platform
How query fan-outs reveal the hidden searches behind a single AI answer
Why Reddit citations have dropped sharply while institutional, documentation, and government sources are surging
How to reverse-engineer the page types AI systems prefer, from listicles to guides to alternatives pages
Why consensus matters more than a single backlink and how repeated mentions shape what models trust
Anirudh also shares how his agency work evolved from link building and digital PR into a SaaS platform built around AI visibility. He explains how his tool maps topics, competitors, personas, and prompts, then tracks citations, sentiment, and visibility across platforms so brands can see where they are missing and what to do next.
He also gets practical about what it takes to build authority in this new world:
Why YouTube is becoming one of the most important channels for AI visibility
How topical relevance beats raw subscriber count or generic reach
Why enterprise growth depends on brand presence, referrals, and repeated exposure
What changed after HCU and why content-only strategies are losing leverage
Anirudh brings more than 17 years of SEO experience, including enterprise work with brands like Expedia, Canva, Hostinger, and Surfshark. He traces his journey from flipping AdSense sites to building a link-building agency, then to launching a SaaS product focused on AI SEO and third-party mentions.
If you’re a founder, agency owner, SEO, or marketer trying to understand how to win visibility inside AI answers, this episode gives you the playbook before everyone else catches up.
To find more about Anirudh
https://www.linkedin.com/in/anirudhag1/
https://www.getmentions.ai/
https://outreachx.com/