Cybersecurity for Everyday People with Greg Tomchick
Easy Prey
Learning how to keep your business safe and protect your online data can be advantageous for your home and personal life as well. Your children and family can create awareness at school and with friends. Today’s guest is Greg Tomchick. Greg is a former professional baseball player turned award-winning cybersecurity coach. He has worked with more than 250 world-renowned companies, including American Airlines, Caterpillar, and Trinity Rail. He is regularly featured live on ABC, Fox, and is an expert contributor to Inc. Magazine. He is now the CEO of Valor Cybersecurity and host of The...
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Misunderstanding Victims of Romance Fraud
Easy Prey
The media loves sensationalized romance scams, but we need to understand that anyone can be emotionally seduced and it's not just the lonely. No one is off limits to being targeted, no matter the age, status, or career. And the impact is far greater than just financial. Today’s guest is Becky Holmes. Becky is the creator and voice behind the popular Twitter account Death to Spinach. Becky’s book looks at all aspects of romance fraud, from the heartbreaking to the hilarious, the academic to the anecdotal, and discusses where we’ve gone wrong in dealing with those affected. Show Notes: ...
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Scams Exploiting Emotions with Alan Castel
Easy Prey
We can easily stereotype those we believe are susceptible to a scam. But the scammers are keeping up with current events and are prepared to take advantage of our basic human emotions. The impact of these frauds is underreported due to the shame and embarrassment. Today’s guest is Alan Castel. Alan is a Psychology professor at The University of California Los Angeles. He studies learning, memory, fraud, and aging. His work has been featured in The New York Times, Wall Street Journal, and Time Magazine. He recently published a book entitled . Show Notes: [1:08] - Alan shares his...
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3 Types of Insider Fraud with Claire Maillet
Easy Prey
In this episode, we’re shining a light on a pervasive threat that often lurks in the shadows of corporate environments: insider fraud. We’ll explore the insidious nature of insider threats, the various forms they can take, and most importantly, how organizations can arm themselves with knowledge and strategies to mitigate these risks effectively. Today’s guest is Claire Mailet. Claire is an award-winning financial crime prevention expert and has worked in the field for over ten years. In her spare time, Claire assists universities in the UK to support staff and students who stammer and...
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5 Fraud Vulnerability Factors with Martina Dove
Easy Prey
Understanding our cognitive biases can help us realize that we sometimes are too trusting of emails, texts, or calls from someone we perceive to be an authority. Today’s guest is Martina Dove. Martina is a researcher with a fervent passion for fraud prevention. Her expertise focuses on persuasion, scam techniques, and individual characteristics that make people susceptible to fraud. She is passionate about fighting fraud by teaching people how to spot scammer techniques and has recently published a book on fraud psychology. Show Notes: [0:50] - Martina shares her background in...
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Hacker Tactics with John Hammond
Easy Prey
The tech world is ever-changing and it can be difficult to keep up. As businesses and individuals, it's important to remember to keep your software up to date and apply patches as they are released. Today’s guest is John Hammond. John is a cybersecurity researcher, educator, and content creator. As part of the Adversary Tactics Teams at Huntress, John spends his days analyzing malware and making hackers earn their access. He is an online YouTube personality showcasing program tutorials, malware analysis, dark web threats, and other cybersecurity content. Show Notes: [1:01] - John shares...
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Top 5 Supply Chain Risks with Kevin Kumpf
Easy Prey
As businesses embrace digital transformation and rely on interconnected networks for their operations, the vulnerabilities within the digital supply chain become increasingly apparent. From data breaches to third party vulnerabilities, the threats are multi-faceted and ever-evolving. Today’s guest is Kevin Kumpf. Kevin has more than 20 years of IT Security and Compliance experience including over 10 years of cybersecurity, governance, and critical infrastructure experience working in the energy, medical manufacturing, transportation, and fedramp realms. Show Notes: [0:54] - Kevin...
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The Risks and Rewards of Cryptocurrencies with Natalie Brunell
Easy Prey
There are significant risks to be aware of when using crypto and over the past two years, many tokens have imploded. As you choose to invest digitally, do your research and understand the commodity that you use. Today’s guest is Natalie Burnell. Natalie is the host of the #1 woman-led show in the bitcoin space, Coin Stories. She is a bitcoin educator, a frequent media commentator, and an award-winning journalist. Show Notes: [0:50] - Natalie shares her background and the mission behind the Coin Stories Podcast. [2:19] - Learning about bitcoin gave Natalie a little more hope as she...
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Tax Scams with Richard Gilbert
Easy Prey
In this episode, we uncover the intricate web of tax-related scams that prey on unsuspecting individuals every year. From phishing emails promising tax refunds to elaborate identity theft schemes, join us as we expose tactics used by scammers to exploit fear and ignorance during tax season. Today’s guest is Richard Gilbert. Richard is the Director of the Examination Division with the North Carolina Department of Revenue. He has been with the department for over 25 years. He is a licensed CPA and has received his Bachelor’s of Business Administration from North Carolina Central University....
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Virtual Kidnapping with Titania Jordan
Easy Prey
In this episode, we shine a light on the sinister phenomenon of virtual kidnapping. From deceptive phone calls to the psychological manipulation tactics, join us as we delve into the dark world where fears are exploited for profit, leaving victims shaken and families torn apart. Today’s guest is Titania Jordan. Titania is a nationally renowned tech, social media, and family expert who has appeared on programs such as the Today Show, Good Morning America, Fox News, CNN, and more. She is the author and founder of Parenting in a Tech World and serves as Chief Parent Officer of the online...
info_outlineNo one enjoys being on the receiving end of a business that manipulates or pushes you into buying something. Good business is about relationships where you are authentic, engaged, and building trust. Today’s guest is Scott Stratten. Scott is an author, podcast host, and an award winning keynote speaker. He is known for his energy, passion, knowledge, humor, and his man bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from.
Show Notes:
- [1:30] - Scott’s inspiration for starting UnMarketing was frustration. He explains his background and how he moved forward into entrepreneurship.
- [3:58] - In business, Scott saw the “buy or bye” mentality and believes there’s a better way.
- [5:27] - It isn’t about tactics. Strategies don’t take into account the human factor.
- [6:53] - “I’m going to say what I think and I’m going to say it without a filter.” A lot of people are afraid of this for polarizing the market.
- [8:13] - Scott shares the story behind the domain name for UnMarketing.
- [11:01] - The kindness of the person who originally owned the domain name believed in Scott’s brand.
- [13:04] - Many companies continue to manipulate people to buy.
- [14:04] - In marketing, if you lie, nobody knows.
- [15:49] - Scott shares the story of catching a company in a lie.
- [18:32] - The internet can’t work in a way without trust.
- [20:09] - In over 300 episodes across six years on the Unpodcast, Scott has never run out of material.
- [23:31] - Business decisions must be ethical and Scott calls people out for unethical decisions in their business.
- [26:31] - If you have the endless pursuit of more, you don’t appreciate what you have now.
- [29:38] - Scott has been presented with many opportunities but he couldn’t serve too many audiences well and authentically.
- [33:39] - There is a difference between what is legal and what is right.
- [36:13] - A lot of companies believe they own their employees. Employees are an asset, not overhead.
- [37:18] - Scott shares the story of an experience when consulting and a technique called Stop, Start, Continue.
- [42:04] - After 20 years in this field, Scott continues to be shocked that people don’t realize how they are supposed to treat others.
- [45:01] - Scott recently revamped the UnMarketing website to better show what it is about and to ensure that it is presented authentically.
- [46:29] - A newer phenomenon in business is that younger generations are coming in with better skills in tech.
- [48:31] - Be wary of those who say something isn’t working anymore because they are likely selling an alternative.
- [49:27] - Scott personally responds to newsletter email responses and you can sign up for his email newsletters from UnMarketing.com.
Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.