Episode 132 - The Two Hottest Trends in Amazon Advertising - Sponsored Brand Video and DSP
Release Date: 08/26/2020
Episode 231 - The 100 Million Dollar Mindset: How to Think Differently to Scale
eCommerce Evolution
What got you here won’t get you there. What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us from seeing breakthroughs. I first met Will when he was the Head of Growth for Organifi. He helped grow the brand from an $18 million per year run rate to a $100 million per year run rate in short order. In today’s episode, Will Hughes wants to help you think differently. And not just a philosophical kind of thinking, but big, business-altering, breakthrough...
info_outline
Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine
eCommerce Evolution
Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I’m convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could...
info_outline
Episode 229 - How DTC Brands Sabotage Their Own Success
eCommerce Evolution
Chris Brewer is an agency veteran, marketing expert, and former golf pro. Not to mention my business partner and OMG Commerce’s co-founder. Each year, Chris has the privilege of talking with hundreds of DTC brands, both big and small. He hears about their goals, struggles, plans, and more. As a strategist, I also consult with large-scaling eComm brands. Through our perspectives, we’d like to highlight ways in which great brands get in their own way and offer some candid advice when it comes to working with agencies. We love the brands we talk to and the clients we serve. But, like...
info_outline
Episode 228 - The State of eCommerce, the Economy, and What to Do Next with Jeremy Horowitz
eCommerce Evolution
Jeremy Horowitz is one of my favorite follows on LinkedIn. He recently dropped some brilliant (and terrifying) posts about the economy, the impending debt crisis, and what DTC brands should focus on now. Jeremy and I go way back. In fact, this is our 4th podcast together over the years (he used to host a show too). Jeremy has been in the DTC SaaS space for years, having previously managed marketing for a large DTC brand. Jeremy is now the Sr. Partner Manager at Gorgias, and he and his team run the DTCX events, which have become some of my favorites to speak at and attend. Here's a...
info_outline
Episode 227 - AI, Paid Social, and Frameworks for Success with Charles Tichenor of Disruptor School
eCommerce Evolution
At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas. In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his framework for success. Here’s a look at what we cover: How Facebook Advantage Plus ads give you an unfair advantage - and what you should...
info_outline
Episode 226 - Brand Building, Storytelling, and Working with Steph Curry and Other Pro Athletes
eCommerce Evolution
This episode of the eCommerce Evolution podcast is truly unique. It's not uncommon for us to talk about branding, storytelling, and entrepreneurship. But in this episode, we also discuss faith, family tragedy, chasing your dreams, and nerd out a bit on basketball legends like Michael Jordan and Steph Curry. Ashton Owens is living many kids’ dreams…but more importantly, he’s living his own. He works directly with Steph Curry, Klay Thompson, and other pro athletes. He runs Triple Threat - a creative agency specializing in branding and storytelling for pro athletes. Ashton and I...
info_outline
Episode 225 - The Art & Science of Pricing and Profitability on Amazon with Chad Rubin
eCommerce Evolution
According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He’s now the founder of Profasee a dynamic AI...
info_outline
Episode 224 - The Latest Shopify and Amazon News with Rick Watson
eCommerce Evolution
In this episode, you’ll hear Rick Watson’s unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff! Here’s a look at what we cover: How Rick grew from 0 to 45,000 followers on LinkedIn in a few years (fun side notes for anyone wanting to grow their social following). The recent Shopify rate increases - people are complaining, but...
info_outline
Episode 223 - How Bear Handlon Built Born Primitive Into An Apparel Standout
eCommerce Evolution
Bear Handlon is a former Yale football player, Naval Officer, and the Co-Founder and CEO of Born Primitive, one of the hottest brands in the fitness, athleisure, and outdoor apparel space. Bear’s story is truly unique and full of valuable insights. Bear had a simple idea, $4,000 in the bank, and was about to ship off to officer candidate school, but he decided to launch a company anyway. He parlayed the success of his initial product, custom-made compression shorts, to build a large and diverse brand with a wide array of products. Here’s a look at what we cover: When to focus vs....
info_outline
Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
eCommerce Evolution
Rabah Rahil has done it all when it comes to marketing. Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a leader (and one of my favorites) in the world of 3rd-Party Attribution tools. Triple Whale helps you make sense of what channels, campaigns, and ads are moving the needle. It also brings all of your important data from Shopify, Amazon, and your...
info_outlineAmazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd.
In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’s very own Chris Tyler. I brought him on so we could deep dive into the two hottest trends in Amazon Advertising right now - Sponsored Brand Video (formerly Video in Search ads) and Amazon DSP. Here’s a look at what we cover:
- What is Amazon DSP and how can sellers use it to reach shoppers on an off Amazon?
- How to target people actively shopping for your competitor's products who haven’t purchased yet.
- How Sponsored Brand Video (SBV) ads are outperforming ALL other ad types for most of our clients.
- 5 keys to a great Sponsored Brand Video Ad
- How you can test SBV without spending a fortune on video production
- Plus more!