Unlocking Growth: Building a Marketing Roadmap for Achieving Business Goals
Release Date: 05/16/2024
From Struggle to Success: Overcoming Challenges in Life and Business
Up In Your [Family] Business
Eric Johnson is a father, business owner, and survivor of life’s trials. Over the years, Eric has faced life-changing challenges that tested his strength, faith, and determination - from personal hardships to high-stakes professional experiences. Through grit and reflection, Eric has learned how to transform struggle into resilience and pain into purpose. As the owner of Capital Tree Service in Mooresville, Indiana, Eric’s hands-on approach mirrors his personal philosophy - stay grounded, work hard, and grow stronger through life’s seasons. Whether it’s running his business, supporting...
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The 17 Points of Passion: The Heartbeat of Our Brand, Part 2
Up In Your [Family] Business
What drives a brand to be more than just a business? It’s the passion, mindset, and unwavering commitment to something greater. In this second episode, we dive into the back nine of The 17 Points of Passion—the core principles that define who we are, how we work, and why we stand out. Created by Jake Burgess, these 17 points serve as a blueprint for building a culture of excellence. From delivering exceptional service every time to holding ourselves and others accountable, these principles aren’t just guidelines—they’re a way of life. We’ll explore what it means to think like an...
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The 17 Points of Passion: The Heartbeat of Our Brand, Part 1
Up In Your [Family] Business
What drives a brand to be more than just a business? It’s the passion, mindset, and unwavering commitment to something greater. In this episode, we dive into The 17 Points of Passion—the core principles that define who we are, how we work, and why we stand out. Created by Jake Burgess, these 17 points serve as a blueprint for building a culture of excellence. From delivering exceptional service every time to holding ourselves and others accountable, these principles aren’t just guidelines—they’re a way of life. We’ll explore what it means to think like an owner, stay locked in, and...
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Honoring the Past, Brewing the Future: The Coffee at the Crossing Story
Up In Your [Family] Business
Honoring the Past, Brewing the Future: The Coffee at the Crossing Story In this episode, host Todd Rimer sits down with husband-and-wife team Brian and Ja’Nene Gillam, the enthusiastic entrepreneurs and owners behind Coffee at the Crossing, located at a busy intersection in McCordsville, Indiana. Together, they will share the journey of transforming a historic caboose into a thriving local coffeehouse rooted in family legacy, creativity, and community connections. We will hear how Ja’Nene’s father’s entrepreneurial influence shaped her values and inspired her vision for Coffee at the...
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Mike-isms: Life Lessons I Learned from My Dad
Up In Your [Family] Business
Guest Sean Kirby from Performance Group shares the invaluable 'Mike-isms'—life lessons and wisdom passed down from his father, Mike. These memorable sayings have played a pivotal role in shaping Sean's approach to both business and life. Listen as Sean recounts the stories behind these powerful teachings, discussing their impact on his journey and how they continue to guide him today. This episode is a must-listen for anyone interested in the profound influence of family wisdom on personal and professional growth.
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Beyond Expectations: Creating a Legacy of Superior Customer Care
Up In Your [Family] Business
In this episode, Mark Loose, 3rd generation at Loose Funeral Homes & Crematory, shares the approach he and his family use to deliver unmatched customer care. By applying values of sincerity, respect, and empathy, they consistently exceed customer expectations. We’ll explore how their personalized hospitality establishes a level of trust that fosters long-term relationships, builds a lasting reputation, and creates a competitive edge. Learn how they have passed these principles from generation to generation, turning superior customer care into a lasting legacy.
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Redefining Healthcare: Navigating Consumer Shifts and Building a Unique Identity
Up In Your [Family] Business
The healthcare landscape is rapidly changing and transforming as consumer needs and expectations reshape traditional categories like "medical clinic" and "med spa.” In this episode, Todd Rimer sits down with the co-owner of Total Body Wellness, Ashley Regal, and their Strategic Director, Tracy Fields, to explore the challenges and opportunities these shifts present for healthcare businesses striving to stand out. From strategic marketing to understanding consumer behavior, you will learn about actionable insights that help businesses remain relevant and positioned for long-term...
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Empowering Family Businesses: The Essential SEO Components for Growth
Up In Your [Family] Business
In this episode, we will help guide you, the family business leader, through the vital components of SEO that can transform your company’s online presence. We'll explore the significance of tools like Google Analytics 4 and Google Business Profile, the importance of regular web audits, staying updated with Google’s algorithm changes, crafting relevant content, and effective keyword research and listings. Rather than focusing on the technical details, we emphasize understanding how these key elements interconnect to drive business success. Perfect for family-run...
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Opening the Vault: Accessing the Treasures of Economic Development Incentives
Up In Your [Family] Business
In this episode, Todd Rimer sits down with Brittany Mann, co-owner of Business Growth Consultants (BGC), to unlock the secrets of economic development incentives. Brittany will share how developing businesses—particularly family-owned and privately held companies—can identify, access, and maximize discretionary incentives to secure savings, drive business growth, and fuel long-term success. This conversation is packed with actionable insights to help you navigate government programs and access valuable resources. Whether you're considering expansion, mergers, adding new services, or...
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Rooted in Leadership: Don Lamb on Advancing Indiana Agriculture and Family Farming
Up In Your [Family] Business
In this episode, Todd Rimer sits down with Don Lamb, Director of the Indiana State Department of Agriculture and second-generation farmer at Lamb Farms. They discuss the future of Indiana agriculture, the challenges facing family farms, and how ISDA advocates for farmers across the state. Don highlights his family's agricultural mission work and the importance of youth development in shaping the next generation of agricultural leaders. Don also shares insights into his journey from managing family farming operations to leading the state’s agricultural initiatives. Whether you're a seasoned...
info_outlineJoin Todd Rimer and Tammy Coleman as we explore the challenges and opportunities associated with having company goals but lacking a clear path to achieving them due to marketing deficiencies. We discuss the importance of building a marketing roadmap to unlock growth and effectively achieve business goals.