loader from loading.io

Scott Berkun

Content Strategy Insights

Release Date: 02/16/2021

Tuija Riekkinen: Scaling Content and Design Operations show art Tuija Riekkinen: Scaling Content and Design Operations

Content Strategy Insights

Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale." https://ellessmedia.com/csi/tuija-riekkinen/

info_outline
Michael Haggerty-Villa: Design Systems and Content Strategy show art Michael Haggerty-Villa: Design Systems and Content Strategy

Content Strategy Insights

Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.  This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too. https://ellessmedia.com/csi/michael-haggerty-villa/

info_outline
Gladys Diandoki: Content Design Leadership Built on Strategy and Research show art Gladys Diandoki: Content Design Leadership Built on Strategy and Research

Content Strategy Insights

Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club. https://ellessmedia.com/csi/gladys-diandoki/

info_outline
Wojtek Aleksander: Inclusive Content Design in Poland show art Wojtek Aleksander: Inclusive Content Design in Poland

Content Strategy Insights

Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar.  https://ellessmedia.com/csi/wojtek-aleksander/

info_outline
Barbara Blythe: Content Design Operations at Cisco show art Barbara Blythe: Content Design Operations at Cisco

Content Strategy Insights

Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content. https://ellessmedia.com/csi/barbara-blythe/

info_outline
Nicole Michaelis: Thoughtful Content Design Leadership show art Nicole Michaelis: Thoughtful Content Design Leadership

Content Strategy Insights

Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.  Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers. https://ellessmedia.com/csi/nicole-michaelis-2/

info_outline
Terry Roach: Building Ontology-Based Enterprise Operating Models show art Terry Roach: Building Ontology-Based Enterprise Operating Models

Content Strategy Insights

Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult. https://ellessmedia.com/csi/terry-roach/

info_outline
Anna Potapova and Arnaud Frattini: Content Design in China show art Anna Potapova and Arnaud Frattini: Content Design in China

Content Strategy Insights

With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a broader understanding of content practice in the country. They've shared some of their discoveries in an article on content design in China, and they're building a new community to share practice ideas with other content strategists and designers....

info_outline
Sophie Tahran: Org Design for Content-Design Orgs show art Sophie Tahran: Org Design for Content-Design Orgs

Content Strategy Insights

As the field of content design grows and matures, so too do the organizations in which content designers practice.  At Condé Nast, the publisher of iconic brands like The New Yorker, WIRED, and Vogue, Sophie Tahran has built content-design orgs from one-person units to company-spanning teams. Her latest work has been informed by original research that she conducted to learn more about how others design and manage their content-design organizations. https://ellessmedia.com/csi/sophie-tahran/

info_outline
Matt Hayes: Enterprise-Scale Content Design at LinkedIn show art Matt Hayes: Enterprise-Scale Content Design at LinkedIn

Content Strategy Insights

Matt Hayes is a staff content designer at LinkedIn, where he focuses on enterprise experience design and works closely with the design system team. The content design team at LinkedIn is known in the industry as a small-but-mighty group that makes an outsized impact on their organization. Among the secrets to their success: democratizating their content guidance, focusing on efficient decision-making, and working closely with their design-systems colleagues.  https://ellessmedia.com/csi/matt-hayes/

info_outline
 
More Episodes

Scott Berkun can help you understand design.

His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand of how design shapes our world.

https://ellessmedia.com/csi/scott-berkun/