#66 The marketing strategist who reveals the do’s and don’ts of Pinterest ads (Sue Crites)
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Release Date: 06/15/2021
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in...
info_outline #199 Intake Form Questions for Service ProvidersUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent. We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual...
info_outline #198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi SchmidtUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast! I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service...
info_outline #197 Building a Virtual Assistant Agency Model with Tasha BoothUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros,...
info_outline #196 Bookkeeping for Virtual Assistant Businesses with Serena ShoupUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom. We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going. My guest Serena...
info_outline #195 Understanding Business Finance as a Virtual Assistant with Pam PriorUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything. I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash...
info_outline #194 Using Human Design to Enhance Your Service Provider Business with Danielle LauraUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about. Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a...
info_outline #193 How Virtual Assistants Can Transition from Hourly to Project RatesUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients. What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot...
info_outline #192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee TsangUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they...
info_outline #191 Curriculum Design for Course Creator Clients with Cat O’BrienUnicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up. My guest is Cat O'Brien, and she's going to teach us how we can help our clients create...
info_outlinePinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content!
Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer Allwood. I was setting up Google Analytics and noticed traffic coming from it. It was a fluke fest. People were finding her and sharing her content
What if we used Pinterest on purpose?
Long story short, my business exploded because I taught myself Pinterest marketing. It's been one of my most-requested tasks because biz owners need to get Pinterest off their plate.
And 8 years later, there's still soooo much work here. I think half our job leads have a Pinterest request!
I've invited Pinterest Ads Strategist and Marketing Manager Sue Crites @susan.crites to share her Pinterest Dos and Don'ts with us.
I'm so excited to pick her brain about all these crazy new Pinterest changes, best practices and all things Pinterest marketing!
Even more so, I'm thrilled to network with another Pinterest marketer and find out more about her services.
Connect with Sue:
Website: https://withsuecrites.com/
FB: https://www.facebook.com/WithSueCrites
Pinterest: https://www.pinterest.com/withsuecrites/_created/
LinkedIn: https://www.linkedin.com/in/withsuecrites
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- The Digital Media VA Lab - a free FB community
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