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#114 How to shift from VA to DOO with Natalie Gingrich

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 05/31/2022

#202 Six Ways to Make Six Figures as a Virtual Assistant show art #202 Six Ways to Make Six Figures as a Virtual Assistant

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The...

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#201 Common Mistakes Service Providers Make on Packages show art #201 Common Mistakes Service Providers Make on Packages

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more.  This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we...

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#200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends show art #200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in...

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#199 Intake Form Questions for Service Providers show art #199 Intake Form Questions for Service Providers

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.  We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual...

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#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt show art #198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!                  I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win.    Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service...

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#197 Building a Virtual Assistant Agency Model with Tasha Booth show art #197 Building a Virtual Assistant Agency Model with Tasha Booth

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros,...

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#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup show art #196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom.  We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going. My guest Serena...

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#195 Understanding Business Finance as a Virtual Assistant with Pam Prior show art #195 Understanding Business Finance as a Virtual Assistant with Pam Prior

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything.  I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash...

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#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura show art #194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about.  Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a...

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#193 How Virtual Assistants Can Transition from Hourly to Project Rates show art #193 How Virtual Assistants Can Transition from Hourly to Project Rates

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.  What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot...

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Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration.

In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. 

Today we’ll go into detail about how you, the service provider, can grow into this role if that’s something that lights your fire. Natalie was a VA for 4 years before transitioning into project management (OBM) and then into the DOO role for online businesses. She talks about protecting yourself from scope creep and knowing the difference between OBM and DOO so you can determine the role that suits you best. 

If you think being a DOO is for you, check out her upcoming interactive infosession called Discover the DOO - save your seat here  

Enjoy!

Connect with Natalie:

Ops Authority Course 

Connect with Emily:

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

>>> Take the Quiz to Discover your Digital Dream Job