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#116 The broadway actor turned content creator coach with Bret Shuford

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 06/14/2022

#122: 4 Lessons from Building & Launching My Digital Course show art #122: 4 Lessons from Building & Launching My Digital Course

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and...

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#121 How to Become a TikTok Manager with Allison Springer show art #121 How to Become a TikTok Manager with Allison Springer

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary. So how did Allison Springer do it? She’s going to break down her...

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#120 Ads & funnel strategy for service providers with Ashleigh Chanél show art #120 Ads & funnel strategy for service providers with Ashleigh Chanél

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment scenarios, and bad clients that got her there. This interview is chock-full of goodness; ...

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#119 Social selling and discovery calls with Michelle Terpstra show art #119 Social selling and discovery calls with Michelle Terpstra

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities.  Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it!  We’ll talk about four non-salesy ways you can get sales through networking....

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#118 Niching your services: client testimonials and SEO with Brittany Herzberg show art #118 Niching your services: client testimonials and SEO with Brittany Herzberg

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.    That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled...

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#117 How to Write an SOP Teammates Actually Use show art #117 How to Write an SOP Teammates Actually Use

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you. In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and...

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#116 The broadway actor turned content creator coach with Bret Shuford show art #116 The broadway actor turned content creator coach with Bret Shuford

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

This week I’m chatting with Bret Shuford from CreativeLife Coach.    Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.   As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative...

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#115 How to Start Working Online as a Social Media Assistant show art #115 How to Start Working Online as a Social Media Assistant

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot. But I get it, it’s intimidating to go all in as a social media manager and feel like you’re responsible for EVERYTHING when you’re new, so I suggest dipping your toes into...

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#114 How to shift from VA to DOO with Natalie Gingrich show art #114 How to shift from VA to DOO with Natalie Gingrich

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.  Today we’ll go into detail about how you, the service provider, can grow into...

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#113 Being an Indispensable Unicorn show art #113 Being an Indispensable Unicorn

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team.  They need you!  Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable -  that person clients come to when hiring help.  Enjoy!   Connect with Emily: Facebook Community: Instagram:   Facebook: 3 ways we can work together:  ...

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This week I’m chatting with Bret Shuford from CreativeLife Coach. 

 

Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.

 

As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative with inconsistency in their business, experience greater impact and income through his private coaching. Bret has worked with colleges, universities, and corporations such as Disney and Marketing Impact Academy. 

 

He is a highly sought after speaker and educator for professional creatives because he understands people and believes in nurturing an organic audience that is loyal. Bret also shows his clients how to live with impostor syndrome and succeed despite their fears.  

 

Download Bret’s CreatiVisibility Map to help you go from Imposter to Influencer: http://impostertoinfluencermap.com 

 

Connect with Bret

 

Connect with Emily:

 

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services