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#126 [Freelancer Story]: How a Marketing Assistant Doubled Her Rates

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 09/13/2022

#136 Discovery Calls for Virtual Assistants with Tracie Patterson show art #136 Discovery Calls for Virtual Assistants with Tracie Patterson

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better?  Discovery calls are relationship builders.  Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen.  In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident. Her specialty is selling yourself without being salesy. She'll teach us how to listen during the...

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#135 Client Kick-Off Calls for Virtual Assistants show art #135 Client Kick-Off Calls for Virtual Assistants

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

From the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call. This is where communication starts.  Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage that call sends a signal to your new client.  Here’s what should happen in your kick-off call and how you can come across as professional.  Not only will you and your client be on...

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#134 Four Post-Event Follow-up Tactics for Better Networking show art #134 Four Post-Event Follow-up Tactics for Better Networking

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up.   This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture and develop this connection into a relationship.   We don’t want to fade away. Networking follow-up will keep you, your business, and your services top of mind. So when the time comes,...

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#133 How to Get Hired as Virtual Assistant with Allea Grummert show art #133 How to Get Hired as Virtual Assistant with Allea Grummert

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients. But how do you stand out from the sea of applicants all competing for the same virtual position? Today’s conversation will provide valuable insight into the hiring process and how to make sure you move on to the next phase. Email Marketer Allea Grummert, owner of Duett, recently hired several contractors for her growing email marketing agency and reached out to me...

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#132 How to Use Storytelling in your Content Creation with Catherine Nikkel show art #132 How to Use Storytelling in your Content Creation with Catherine Nikkel

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Humans love stories. We are attracted to them for pure survival’s sake!   But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales.   That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content.    Catherine is a content creator, ghostwriter, author and Mindful Media founder. She specializes in helping CEOs, entrepreneurs, and influencers create copy that engages and converts. Her...

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#131: 3 Tactics to Raise your Rates as a Digital Marketing Assistant show art #131: 3 Tactics to Raise your Rates as a Digital Marketing Assistant

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making. So back to reality and the world I live in. You gotta start in the mailroom and work your way up. So here’s three tips for raising your rates as a digital marketing assistant.Inside this episode, you’ll get tips on: Signs your rates and services are off What to say in discovery...

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#130: 2 Things You Need to be a Successful Freelancer show art #130: 2 Things You Need to be a Successful Freelancer

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time.    Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills.    Skills can speed up what we charge and the time in grade it takes to be successful. But there’s...

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#129 [Freelancer Story]: SAHM → Content Manager show art #129 [Freelancer Story]: SAHM → Content Manager

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer journey episode is for you. Pay attention. Allison has so much advice and...

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#128 One Simple Question to Ask That Will Book You Out Fast as a Virtual Assistant show art #128 One Simple Question to Ask That Will Book You Out Fast as a Virtual Assistant

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.  We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the same thing. Not only in life, but also at work. You feel you can’t stand out, but there’s...

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#127 [Freelancer Story] - How she quit her 9-5 show art #127 [Freelancer Story] - How she quit her 9-5

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.  Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms.  Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achieve her goal of traveling full-time. She offered email marketing services as a...

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I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.)

This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switching up businesses.

Since taking the Unicorn Digital Marketing Assistant School, she has more than doubled her rates, and already hit her starting income goal and paid off her initial investment.

The cool thing? It’s up from here. If you can take action like Dréa did you can be building something bigger than your expectations. You just don’t know until you start. 

Listen for Dréa’s advice on raising your rates, and how to go above and beyond for your clients (and why that will pay off in more ways in the long run).

Enjoy!

Join me Live: How to Become a Virtual Assistant Infosession & Online Job Fair on Thursday, Sept. 29 at 12pm est 

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  3. What you need to start a business
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3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

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