#185 How to Become a Digital Marketing Strategist
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Release Date: 11/28/2023
#218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap. My guest is...
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#217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so I can stop working for the man in my 9 to 5 job?” In this bonus episode, I wanted to talk about this because so many people are in a...
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#216 Self-Care Strategies to Prevent Burnout for Marketing Service Providers with Erica Diamond
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! Self-care isn't selfish. It's how we can maintain quality work and client relationships. As service providers, we focus so much on our client work that we can end up putting ourselves last. When you don’t take...
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#215 Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! “I spent too much time planning instead of taking action. I failed to set boundaries. I regret not going for some positions because I didn't think I was qualified. I regret not owning my experience and not...
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#214 Kimberly Wirfs' Freelancer Story: From Childcare Provider to Online Business Manager
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a military spouse who found me inside my Digital Marketer’s Workgroup where she’s a very valued member. Kimberly was already juggling her...
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#213 Low Content Publishing for Marketing Service Providers with Rachel Harrison-Sund
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
: Whether you’re starting on your Low-Content Publishing journey, struggling to break through a plateau after some initial success, or simply stuck somewhere in the middle unsure of what to do next, this can be the year you finally create a passive income stream that gives you the freedom to do what you want, when you want, where you want, with whomever you want! to find out what it takes to build a successful LCP business this year and beyond. Let's be real– when you hear about these different ways to make passive income, a lot of coaches talk very broadly about them and...
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#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting....
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#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting...
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#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience...
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#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton
Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her...
info_outlineAs service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses.
It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals.
Tune in to learn more about
- Boosting your skills and confidence as you transition into a strategist role
- An exercise for thinking like a strategist
- Expanding your services and attracting higher-paying clients by offering strategy sessions
- Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time
- Streamlining your client onboarding process and establishing clear plans that will set you up for success
“You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”
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Links Mentioned in the Show
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Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services