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#185 How to Become a Digital Marketing Strategist

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 11/28/2023

#196 Bookkeeping Essentials for Virtual Assistants with Serena Shoup show art #196 Bookkeeping Essentials for Virtual Assistants with Serena Shoup

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom.  We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much. We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going. My guest Serena Shoup is a corporate CPA turned bookkeeping business CEO....

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#195 Understanding Business Finance as a Virtual Assistant with Pam Prior show art #195 Understanding Business Finance as a Virtual Assistant with Pam Prior

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything.  I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash...

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#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura show art #194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

How can understanding your unique Human Design transform your business success? We’re all designed differently: how we form relationships, make decisions, and choose career paths. Imagine creating and designing a business that’s aligned with you. The ultimate job satisfaction with the best clients who are the best fit, being part of a mission you’re passionate about.  Sound amazing, right? It’s possible with more self-awareness. My guest Danielle Laura is here to help us understand our Human Design so we can improve client relationships and understand how we work best. She’s a...

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#193 How Virtual Assistants Can Transition from Hourly to Project Rates show art #193 How Virtual Assistants Can Transition from Hourly to Project Rates

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.  What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot...

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#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang show art #192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

How can we protect our energy and show up in a way that moves the needle in our business and helps us get clients so we can make a bigger difference in the world? Today my guest is Mai-Kee Tsang who is talking about podcast guesting and getting your business out there. She has really made a name for herself. I met her years ago and at a couple of conferences. Mai-kee helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they...

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#191 Curriculum Design for Course Creator Clients with Cat O’Brien show art #191 Curriculum Design for Course Creator Clients with Cat O’Brien

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up.        My guest is Cat O'Brien, and she's going to teach us how we can help our clients create...

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#190 Never Split the Difference: Negotiation for Service Providers show art #190 Never Split the Difference: Negotiation for Service Providers

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

So you want to do better on your discovery calls? You want to book more dreamy clients and work with the best of the best? Well, you need to become a better listener. Today I’m pulling out key, actionable insights from “Never Split the Difference” by Chris Voss that you can use in your average everyday negotiations and on that sales call. Maybe you’ve been told that lowering your prices is the key to securing more projects. But despite lowering your rates, you still struggle to close deals and feel undervalued. You're tired of feeling stuck and undervalued in your client negotiations....

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#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris show art #189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Are you a Bart, Marge, Homer, or Lisa? And what the heck do The Simpsons have to do with email marketing & open rates? Email is related to everything we do in this online business world. The goal is always to collect our audience’s email so we can market to them. It’s just part of it that we have to know to step up and be a premium service provider. I invited my guest, Sage Polaris, to talk about email open rates and help us improve our clients. She’s a copywriter and launch strategist who has written high-converting copy for 475+ clients earning them millions of dollars. She helps...

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#188 2023 Recap & Four Lessons Learned as a Digital Service Provider show art #188 2023 Recap & Four Lessons Learned as a Digital Service Provider

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

When you talk to other people about trends and what's happening, it makes you realize that it's not just you. This has been an interesting year. In this episode, I’m going over my four lessons of 2023 and some insight into what's happening in our economy, in our online space, and how you can really get ahead.  Listen to learn more about Making money in tough times to grow your business Using AI to make things run smoother and stay ahead of the competition How to stay organized as a VA or DMA Building a great team and protecting your positive energy Focusing on passion projects and...

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#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi show art #187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals. My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this...

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More Episodes

As service providers, we have to be aware of evolving needs of clients and the increasing demand for digital marketing strategists. I’ve been there myself - starting out as a virtual assistant and then making the transition to strategist. I have a background in PR and journalism and through working with multiple clients I gained valuable insights and expertise, recognizing patterns and strategies that apply to all kinds of online businesses. 

It’s so important to understand the basics of marketing and the ability to see opportunities for growth and improvement. In this episode, I’m encouraging freelance virtual assistants to step into the role of a strategist, offering value-based services to confidently guide clients toward their business goals. 

Tune in to learn more about

  • Boosting your skills and confidence as you transition into a strategist role
  • An exercise for thinking like a strategist
  • Expanding your services and attracting higher-paying clients by offering strategy sessions
  • Pricing your strategy sessions effectively so you’re compensated fairly for your expertise and time
  • Streamlining your client onboarding process and establishing clear plans that will set you up for success

“You're in a power position. You're working with different clients. You have a bold, ripe, golden opportunity to step up and offer strategy.”

 

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Links Mentioned in the Show

  • Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!

 

Connect with Emily:

 

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services