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#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 12/12/2023

#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli show art #204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.  My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about my top 10 podcasting lessons after doing 200 episodes pod fade and effective...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more.  This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.  We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!                  I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win.    Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Agency ownership isn't for everybody. We’re really diving into what it takes to start an agency, what you need to do to prepare yourself, and what mistakes to avoid. Even if you're not thinking of an agency right now, you just never know. Or you might run across sister service providers who have these questions, and now you know where to steer them. My guest is Tasha Booth, an agency owner and coach. She is the Founder & CEO of The Launch Guild, a full-service launch support agency working with established coaches and course creators. Additionally, she mentors Virtual Support Pros,...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

All of us are freelancers for a reason: we want freedom. We also envisioned financial freedom.  We're diving deeper into the bookkeeping, the accounting, and the expenses we can write off so that we are not paying the IRS as much at the end of the year (and keeping more for ourselves). We're getting credit for running our business because we're already paying a self-employment tax. We might as well take off these additional write-offs so we're not penalized for making more money. But we're doing this so we face our numbers, learn our numbers, and know where we're going. My guest Serena...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

It’s so important to pay attention to your business finances. The reality is more simple than most entrepreneurs think. It’s so easy to get stuck sweating the small stuff that it creates this paralysis where you don't want to move forward, where you're hesitant, where you're overthinking everything.  I have a special guest here to clear things up and help you get started on the right path when it comes to your independent contractor business. Pam Pior is a brilliant, down-to-earth finance wrangler who guides you on the path to confident control of your money mindset and business cash...

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More Episodes

Do you want to increase your income and the value you provide to your clients? Today we’re talking all about the strategies and 5 core functions of marketing that will help you achieve those goals.

My guest is Frenchie Ferenczi, a business strategist and advisor, who shares invaluable insights on achieving consistent revenue growth without succumbing to burnout. Frenchie is an expert in working with billion-dollar startups and helping entrepreneurs break through growth plateaus. She's going to give you insight on what to say when you have that chaotic, squirrel-chasing client, this whiplashing, slamming on the brakes, who's driving you a little bit crazy. And it's going to help you with how to say it the right way. 

Listen to learn more about

  • what the 5 core functions are and how to leverage them
  • how to wow your clients by using this structure
  • why you can maximize your growth with minimal effort with this approach
  • PRIORITIZING – what’s the right work and the right time
  • the importance of tracking KPIs
  • Identifying more opportunities for revenue

 

Tune in so you can grow your virtual assistant business and take it to the next level by implementing effective marketing techniques.

 

I need your feedback! Take the Annual Unicorns Unite Podcast Listener Survey here.

 

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Connect with Frenchie:

 

Links Mentioned in the Show

  • Discover your digital marketing side hustle: Want to work from a laptop anywhere and decide your own schedule? Thinking about starting a digital marketing services business? Take this 2-min personality quiz to help you live a life on your own terms and discover what kind of freelance work best suits you. Take the quiz here!

 

Connect with Emily:

 

3 ways we can work together: 

  1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community 

 

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services