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#191 Curriculum Design for Course Creator Clients with Cat O’Brien

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 01/23/2024

#218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients show art #218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!     Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap. My guest is...

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#217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan show art #217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!   I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so I can stop working for the man in my 9 to 5 job?” In this bonus episode, I wanted to talk about this because so many people are in a...

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#216 Self-Care Strategies to Prevent Burnout for Marketing Service Providers with Erica Diamond show art #216 Self-Care Strategies to Prevent Burnout for Marketing Service Providers with Erica Diamond

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!     Self-care isn't selfish. It's how we can maintain quality work and client relationships. As service providers, we focus so much on our client work that we can end up putting ourselves last. When you don’t take...

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#215 Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea show art #215 Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat!     “I spent too much time planning instead of taking action. I failed to set boundaries. I regret not going for some positions because I didn't think I was qualified. I regret not owning my experience and not...

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#214 Kimberly Wirfs' Freelancer Story: From Childcare Provider to Online Business Manager show art #214 Kimberly Wirfs' Freelancer Story: From Childcare Provider to Online Business Manager

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe.  My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting....

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#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran show art #211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin show art #210 Upgrade Your Service Provider Brand Image with Elysha Lenkin

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

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More Episodes

The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up.       

My guest is Cat O'Brien, and she's going to teach us how we can help our clients create an effective, successful online course. She's a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O'Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry.

Listen in to learn more about

  • the #1 mistake course creators make that leads to low engagement and lack of student success
  • the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter)
  • why adding more content usually isn’t the answer if your students aren’t finding success
  • why content should be the last thing you consider, not the first.
  • how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials

If you're a marketing assistant or VA looking to enhance your client’s course designs, this episode is your leg up so you can really help beyond just clicking the upload button. 



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Connect with Cat:

 

Links Mentioned in the Show

  • Join Sage’s Copy Sales Booster Membership: Triple your sales and shave 15-20 hours off your work week with easy-to-use copy templates, monthly coaching, and support. For emerging and established service providers, course creators, and ecomm folks. Registration closes Friday, Jan 30th, 12pm PT

 

Connect with Emily:

 

3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

 

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services