Libsyn Directory

#191 Curriculum Design for Course Creator Clients with Cat O’Brien

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 01/23/2024

#218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap. My guest is...

#217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us! I get this question all the time: “If I’m already freelancing, how can I transition to working full-time as a service provider so I can stop working for the man in my 9 to 5 job?” In this bonus episode, I wanted to talk about this because so many people are in a...

#216 Self-Care Strategies to Prevent Burnout for Marketing Service Providers with Erica Diamond

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! Self-care isn't selfish. It's how we can maintain quality work and client relationships. As service providers, we focus so much on our client work that we can end up putting ourselves last. When you don’t take...

#215 Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! “I spent too much time planning instead of taking action. I failed to set boundaries. I regret not going for some positions because I didn't think I was qualified. I regret not owning my experience and not...

#214 Kimberly Wirfs' Freelancer Story: From Childcare Provider to Online Business Manager

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Tuesday Sept. 10 @ 12pm est. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, make sure you save a seat! I’m so excited to introduce one of my unicorns: Kimberly Wirfs. She’s a military spouse who found me inside my Digital Marketer’s Workgroup where she’s a very valued member. Kimberly was already juggling her...

#213 Low Content Publishing for Marketing Service Providers with Rachel Harrison-Sund

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

: Whether you’re starting on your Low-Content Publishing journey, struggling to break through a plateau after some initial success, or simply stuck somewhere in the middle unsure of what to do next, this can be the year you finally create a passive income stream that gives you the freedom to do what you want, when you want, where you want, with whomever you want! to find out what it takes to build a successful LCP business this year and beyond. Let's be real– when you hear about these different ways to make passive income, a lot of coaches talk very broadly about them and...

#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting....

#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting...

#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience...

#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her...

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The eLearning market is expected to hit $400 billion by 2026. So this is a huge opportunity for us freelancers to support clients who are tapping into this digital source of revenue. There's an art to designing and writing a course where students get through to the finish line and have success. And we can be a part of that success as a digital marketing assistant when we understand how people learn and how they consume digital products and how things can be set up.

My guest is Cat O'Brien, and she's going to teach us how we can help our clients create an effective, successful online course. She's a former AP Literature teacher, now a curriculum designer for online course creators, and the founder of Cat O'Brien Agency. She does 1:1 curriculum design services and she empowers course creators to elevate student success, cultivate powerful social proof, and become the sought-after educator in their industry.

Listen in to learn more about

the #1 mistake course creators make that leads to low engagement and lack of student success
the common struggle to collect powerful social proof (something Cat experienced a lot as a launch copywriter)
why adding more content usually isn’t the answer if your students aren’t finding success
why content should be the last thing you consider, not the first.
how to build reflective exercises into your program that increase engagement and prime your students to write juicy testimonials

If you're a marketing assistant or VA looking to enhance your client’s course designs, this episode is your leg up so you can really help beyond just clicking the upload button.

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