Libsyn Directory

#193 How Virtual Assistants Can Transition from Hourly to Project Rates

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 02/06/2024

#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I’ve been in this online marketing world for a while but I had never heard of neurocopywriting before. In this episode, we’re talking about all the secrets to grabbing attention and landing those dream clients. We covered everything from the nitty-gritty of copywriting that converts to the psychology behind why people click, buy, and subscribe. My guest is Krystle Church a full-time world traveler, host of the Freedom Found Podcast, and CEO of the KC Copy Studio. She helps modern brands and ambitious entrepreneurs hit their stretch-goals with compelling, high-converting copywriting....

#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #3 I see way too many virtual assistants who don’t stand out. They're not showing their personality. They have muddied messages. It's hard to even know what they do and who they serve. I decided to bring back an old friend, a dynamic “hooker with a heart of gold,” Marisa Corcoran to talk more about brand messaging for service providers. (We’ll explain the hooker thing in the episode.) Marisa is the CEO and Founder of the Copy Confidence Society. In addition to writing the words that get landing pages converting at 60% or higher and crafting...

#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #2 We’re freelance service providers– self-employed business owners. It's up to us to showcase ourselves and feel confident. When we're marketing ourselves, no one else is going to do it. In this episode, we're talking about the ever-important brand photos, styling yourself, and getting to that power level so you feel confident when you go to an in-person networking event, or a conference, and even when you show up on Zoom. My guest is Elysha Lenkin: THE personal stylist for highly competent women who keep getting stuck on what to wear. With over 25 years of experience...

#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Branding Mini-Series #1 If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross. Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her...

#208 Tax Strategies for Freelance Marketing Assistants with CPA Kimberly Tara

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Pay less in taxes and keep more money in your pocket. In this episode, we’re taking the next step by thinking about options with your finances and empowering yourself because taxes shouldn’t scare you. My guest is CPA Kimberly Tara. She’s a wife, a mom to four little kids, and a multi-passionate entrepreneur. As a tax strategist and business growth advisor, Kimberly and her team partner with CEO mom service providers to maximize revenue, reduce taxes, build wealth, and create a legacy. She's also the host of the “CEO Moms Building a Wealth” podcast where she provides tax strategy for...

#207 How Marketing Assistants Fit into Business Operations with Ange Quinn

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable...

#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her...

#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth. I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience...

#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule. My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and...

#203 Podcasting Lessons After 200 Episodes

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about my top 10 podcasting lessons after doing 200 episodes pod fade and effective...

More Episodes

Are you tired of tracking every little hour? Do you feel like a smooth, well-oiled machine ready to charge a flat rate? Hourly rates are a good way to start when you’re a new virtual assistant or service provider. But over time you end up feeling undervalued and struggling to communicate your worth. It's time to break free from the hourly grind and confidently shift to project rates that truly reflect the value you bring to your clients.

What should you say when you've been doing the work for your clients and you're ready to move to a project rate? You need to be in this sweet spot place where you really know what you're doing work-wise. You have to get results, understand those results, and understand how long things take you.

Listen in to learn more about

why project rates increase profitability and flexibility
understanding your client's business to deliver tailored digital marketing strategies
providing value-based services to create long-term partnerships
how to gain confidence in pricing strategies for fair compensation
setting boundaries to maintain healthy client relationships

You know in your heart if you're ready to make the switch from hourly to project rates. Tune in as we navigate this transition together to honor your expertise and worth.

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