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#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Release Date: 03/12/2024

#207 How Marketing Assistants Fit into Business Operations with Ange Quinn show art #207 How Marketing Assistants Fit into Business Operations with Ange Quinn

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We’re talking about business operations versus marketing and where the two intersect. It's an area where I always felt weak coming from journalism and PR background. I've never really been in a big operational environment. My guest is my friend Ange Quinn: operations expert, Clockwork Certified Partner, and owner of The Ops Builder. Her whole goal is to help business owners scale and hire the right people who will stay with them for the long haul. Whether you're just starting out or looking to refine your business model, this episode is packed with advice to help you build a business capable...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

An often overlooked part of the online business world: copyright and legal safeguards. Today we’re diving into legal protection for our clients who produce digital courses, memberships, and coaching programs. Sometimes they forget to do some of the most basic things. I cover some of this inside my signature program, the Unicorn Digital Marketing Assistant School, but we need to have a bigger conversation. My guest is lawyer Autumn Witt Boyd who has helped some big names like Amy Porterfield and Jasmine Star build, protect and scale their businesses. After spending the first 10 years of her...

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#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise show art #205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Short-form video is king and it just became a necessity. I've learned that clients are counting on us for consistency and to show up on other social media platforms. As service providers, we can help clients with repurposing clips and getting in front of a new audience. TikTok is one of those places that has a lot of room for growth.   I have the “TikTok teacher,” Helen Polise, here to dive into all things TikTok so you can show up as an expert service provider or coach your clients to help you grow their following. Helen is a TV commercial director with 35+ years of experience...

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#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli show art #204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

One of the reasons I love to offer marketing services is I saw very quickly in my freelancer career that if I leaned into marketing and less management, less operations, and less admin, then I had more freedom. Marketing really lends itself to getting ahead. Even if your clients are requiring a weekly task, you can get organized, you can systematize, you can batch things, and you can work on your schedule.  My guest today, Toyin Alli, has a really good marketing service that you could offer as a freelancer that gives you (and your client) that time freedom. Toyin is a math professor and...

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#203 Podcasting Lessons After 200 Episodes show art #203 Podcasting Lessons After 200 Episodes

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

After 200 episodes, I’ve learned that having a podcast forces you to show up. I say this all the time about hiring a team– when you have other people who are working beside you to accomplish a goal, you take it seriously and don't put it aside. This is gonna be a fun episode because I also asked my podcast editor, Emily Porter, a fellow military spouse (she has been on the show before) and I asked my podcast/marketing assistant, Shannon Govern for their tips and podcast lessons. Listen in to learn more about my top 10 podcasting lessons after doing 200 episodes pod fade and effective...

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#202 Six Ways to Make Six Figures as a Virtual Assistant show art #202 Six Ways to Make Six Figures as a Virtual Assistant

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

I started out offering basic VA services back in 2007, not fully realizing the value of what I was providing. But over the years, I've learned some valuable lessons (and definitely made my fair share of mistakes) and transformed my approach to freelancing. In this episode, I'm pulling back the curtain on the myth of the "six-figure VA" and sharing the real strategies that have helped me and others in this industry reach higher income levels. Listen in to learn more about Why the "six-figure VA" myth is holding you back Strategies for switching from hourly pricing to value-based pricing The...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Here’s what I see happen with freelance service providers: We jump in, we book our first clients, and then we never look back and never take the time to up-level our positioning and assets so we can attract bigger clients who value us and who pay more.  This becomes a problem when you’re ready for project rates because you're not positioned as an expert if you're still looking like a generalist. We’re trying to be premium service providers and we're trying to get there because then we get to charge more, we get to work with the best clients, and we get to work on the services we...

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Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

We’re celebrating 200 EPISODES of Unicorns Unite with a takeover! My 2 friends and guest hosts, Celi Arias and Jen Liddy, are asking unfiltered questions about my personal and professional journey as a freelancer, entrepreneur, and mother. Celi Arias is a seasoned entrepreneur and consultant with a proven track record of building and selling 7-figure businesses. With a background spanning global fashion manufacturing, corporate experience in luxury sales, COO to tech startups, and a specialization in leadership performance, she brings a comprehensive skill set to guide her clients in...

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#199 Intake Form Questions for Service Providers show art #199 Intake Form Questions for Service Providers

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

What intake form questions should service providers ask prospects before a discovery call? Don’t underestimate the power of asking the right questions upfront! This little form is the gateway to vetting your prospects, ensuring that your time and theirs are well spent.  We've got an all-star lineup of Workgroup members, biz friends, and service providers sharing their favorite (or out-of-the-box) intake form questions and strategies. But why are intake forms so important? They're not just about gathering information. It's an opportunity to set yourself apart in a sea of virtual...

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#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt show art #198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!                  I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win.    Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service...

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Today we have one of our very own Digital Marketer’s Workgroup members here on the podcast!                 

I love to highlight other freelancers, how they're doing business, what kind of services they're offering, what lessons they've learned, and in Heidi's case, sharing how she has scaled to six figures as an agency. She's one of our most recent workgroup members to share a big win. 

 

Heidi Schmidt is a Social Media Consultant who works with (mostly) small-mid sized woman owned service providers and coaches offering social media strategies and done-for-you social media management. Though she has over 15 years of experience in marketing, she's passionate about content and social media strategies that drive results. She started freelancing in 2020 at the start of the pandemic and now owns an agency with a team of 5 content creators/VAs who help her create stellar content.

Listen in to learn more about

  • the need for community support and networking in the freelance industry
  • benefits of joining The Digital Marketer's Workgroup
  • the low startup cost of freelancing
  • the importance of self-discipline and time management
  • finding a niche and building client relationships

 

Tune in as Heidi shares her freelancer journey and how she knew when to make the jump from virtual assistant to an agency owner.

Sponsored by The Digital Marketer’s Workgroup

Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here for my Digital Marketer’s Workgroup

 

Links Mentioned in the Show

  • Loomly: a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
  • UDMA School Self-Study: Get started today with my signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out! 

Connect with Heidi:

Connect with Emily:

 

3 ways we can work together: 

  1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
  2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
  3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services