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How to Look at the Economy as a Business Owner

Exit Mindset

Release Date: 10/08/2020

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More Episodes

How to look at the economy as a business owner and incorporate the Exit Mindset in your business.

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How to Look at the Economy During COVID-19

  • How is the U.S. economy doing in 2020? We are still in the midst of COVID-19, so it’s not at it’s best, but hopefully we will be out of it soon.
  • Every day you’re faced with gloom and doom. How do you maintain a positive outlook during this time?

The Blind Man’s Story

  • The Blind man says that he is selling his stuff.
  • The Son says that the economy is bad.
  • The Blind Man stops selling.

The Illusion of Negativity

  • The blind man was doing just fine when he didn’t know that the economy was bad. As soon as he knew, he assumed that he couldn’t sell anything in a bad economy and he gave up.
  • This tells you that it’s all about your perspective.
  • The reality is that there is always something you can do; you can always navigate through tough times.

How to Look at the Economy and Weather the Storm

  • Companies looked at a bad situation and, rather than giving in to the negativity, actually did something to enhance their business.
  • Don’t allow the current state of the U.S. economy to destroy your business.

Evaluate Your Product

  • Your product is the most important element of your business and a huge part of what potential buyers want to see.
  • The company has more potential than a company that just continues to sell its product and doesn’t have the ability to pivot when necessary.

 

Evaluate Your Infrastructure

  • In tough times, many companies assume that they need to reduce their expenses by shrinking their infrastructure.
  • If you evaluate your business’ infrastructure, you’ll almost certainly find areas for improvement.
  • You can also improve your infrastructure by streamlining processes and finding ways to “trim the fat.”
  • If you look at your own costs, you could find ways to streamline processes, reduce non-essential expenditures, and develop better cash flow.

Evaluate Your Conversation

  • The conversation refers to any verbal or non-verbal communication you have with the consumer.
  • If you adapt the conversation to fit the times and your consumers’ needs, consumers will be more likely to engage with your business.

Applying the Exit Mindset During COVID-19

  • The Exit Mindset is all about looking at your company from the perspective of a potential buyer.
  • You have to believe that the bad times will pass, because they will. Economies rise and fall like the tides.
  • You just have to evaluate the situation, make a plan, and set it in motion.

Developing a Plan for Your Business

  • You may need to make multiple plans during COVID-19. Plan A (six months) and Plan B (12 months).
  • You’ll find ways that you can change or pivot your product, infrastructure, and conversation.

The Bottom Line

  • In business, the end goal is often surviving the storm.
  • Remember: action is everything. Use it or lose it.

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  • The Exit Mindset is brought to you by Rem Oculee, founder of Confidence Wealth. All rights reserved.
  • For more information, please visit ExitMindset.com.
  • Follow Exit Mindset for more ways to “Think Like a Buyer” on Facebook, LinkedIn, Twitter, and Instagram.

 

We want to help as many #businessowners as possible. If you know anyone who could benefit from the information in this podcast, please feel free to share it with them.