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005. An Expert Marketer With a Winning Formula

Fitness CEO

Release Date: 04/21/2021

176. Is the American Dream Still Alive? The State of Our Freedoms with Bedros Keuilian & Jason Redman show art 176. Is the American Dream Still Alive? The State of Our Freedoms with Bedros Keuilian & Jason Redman

Fitness CEO

On this FINAL episode of the Fitness CEO podcast, Bryce Henson engages with Bedros Keuilian and Jay Redman in a powerful discussion about freedom, leadership, legacy, and overcoming adversity. As the final episode before the rebrand to The CEO Show With Bryce Henson, they share personal stories and insights on building a legacy through resilient leadership and the importance of freedom in personal and professional life. Bedros and Jay delve into their experiences with significant challenges and the mindset required to triumph over adversity. This conversation is packed with actionable lessons...

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175. Secrets to Winning in Business and Sports from Super Bowl Champion Lomas Brown show art 175. Secrets to Winning in Business and Sports from Super Bowl Champion Lomas Brown

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson sits down with NFL legend Lomas Brown, who shares his remarkable 18-year career. Playing 263 games and starting 251, Lomas has won multiple Pro Bowls and a Super Bowl championship. They dive into leadership, mindset, and overcoming adversity, highlighting how these lessons from professional sports can be applied to business and life. Packed with inspiring stories and actionable advice, this episode is a must-listen for anyone seeking growth and success. Tune in for an inspiring conversation on achieving success both on and off the field. 00:00...

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174. How Don Saladino Built a Celebrity Fitness Empire – And How You Can Too show art 174. How Don Saladino Built a Celebrity Fitness Empire – And How You Can Too

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson interviews celebrity trainer Don Saladino, who shares his journey from a young fitness enthusiast to training A-list celebrities like Ryan Reynolds and Hugh Jackman. Don reveals his philosophy on treating all clients equally, regardless of their status, and the importance of fostering a strong community and culture. He discusses the value of passion and dedication in his hires and how his holistic approach to training focuses on customer service and delivering high-quality results. Don also opens up about the challenges he faced and how...

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173. The Biggest Mistakes Entrepreneurs Make – And How to Avoid Them with Bedros Keuilian show art 173. The Biggest Mistakes Entrepreneurs Make – And How to Avoid Them with Bedros Keuilian

Fitness CEO

In this episode of the Fitness CEO, I dive into the biggest mistakes entrepreneurs make in business and how to overcome them with my main man, Bedros Keuilian. Learn why having "entrepreneurial amnesia" is crucial for success and hear Bedros story of High-tech Trainer, a venture that taught him invaluable lessons. We share the importance of research, proactive problem-solving, and coaching in building a successful brand. Learn from his journey of starting as a Personal Trainer to founding Fit Body Boot Camp, highlighting the need for adaptability and solid foundational systems.  00:00 -...

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172. How a Stay-at-Home Mom turned her Passion into a Fitness Empire with Lisa Briggs show art 172. How a Stay-at-Home Mom turned her Passion into a Fitness Empire with Lisa Briggs

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson sits down with Lisa Briggs, an inspiring entrepreneur who transitioned from a stay-at-home mom to owning two successful Fit Body Boot Camp locations. Lisa shares her journey, highlighting her passion for coaching and dedication to helping others achieve their fitness goals. This episode is filled with valuable insights and inspiration for anyone looking to make a significant career change and achieve their entrepreneurial dreams. Join us as Lisa reveals the strategies and mindset shifts that contributed to her success in the fitness industry....

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171. Lessons in Leadership from a $500 Million Entrepreneur with Eric Lochtefeld show art 171. Lessons in Leadership from a $500 Million Entrepreneur with Eric Lochtefeld

Fitness CEO

In this episode of the Fitness CEO, I connect with one of my Mentors Eric Lochtefeld, a world-class visionary and entrepreneur, to unpack the essentials of leadership and the power of a driven mindset. We discuss the principles that have shaped Eric’s leadership style, the role of inspiration in chasing entrepreneurial success, and how a risk appetite can lead to groundbreaking achievements. 00:00 Introduction 01:46 Introduces Eric Lochtefeld 02:11 Eric's Backstory 04:24 University Of Dreams Backstory 11:02 How Bryce And Eric Meet 16:17 Guiding Principles On Leadership 20:21 Inspiration...

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170. How an Immigrant, Military Veteran achieved the American Dream in 2024 with Junior Olivera show art 170. How an Immigrant, Military Veteran achieved the American Dream in 2024 with Junior Olivera

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson dives deep with Junior Olivera, a former military who transformed his passion into a thriving business. Born in Cuba and raised in Miami, Junior shares his inspiring journey from serving in the United States Army to becoming a successful Fit Body Boot Camp owner. They dive into how Junior's identity shifts from military personnel to a fitness business owner.  This episode is packed with motivational insights and practical advice for anyone looking to blend personal passions with professional ambitions. Tune in for a compelling tale of...

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169. The Secret to Building A High Performing Team that Makes Millions with Bedros Keuilian show art 169. The Secret to Building A High Performing Team that Makes Millions with Bedros Keuilian

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson dives into the fundamentals of building a high-performance team with renowned industry expert Bedros Keuilian. They discuss key traits to look for when hiring, the critical transition from version 1.0 to 2.0 in team operations and effective communication strategies. Bryce and Bedros also share their experiences and techniques for motivating and inspiring teams to achieve excellence. This episode is a treasure trove of insights for business leaders and entrepreneurs eager to elevate their team dynamics and drive their organizations forward. Watch...

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168. The Future Of The Fitness Industry: AI, Leadership, And Growth with Mike Arce show art 168. The Future Of The Fitness Industry: AI, Leadership, And Growth with Mike Arce

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson engages with Mike Arce to dissect the future of the fitness industry through the lens of AI, leadership, and growth. They dive into critical leadership skills and strategies to foster growth and navigate the evolving landscape of fitness entrepreneurship. They also discuss how artificial intelligence is reshaping fitness marketing and management, offering unprecedented insights and efficiency. Tune in to learn from the best on how to leverage AI for your fitness enterprise and lead with confidence and charisma. Don’t miss this engaging and...

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167. Top Life Coach Reveals: How to Overcome Addiction and Reinvent Yourself with Adam Jablin show art 167. Top Life Coach Reveals: How to Overcome Addiction and Reinvent Yourself with Adam Jablin

Fitness CEO

In this episode of the Fitness CEO, Bryce Henson sits down with the inspiring Adam Jablin, who shares his transformative journey from addiction to empowerment. They dive into powerful mindset strategies and coaching techniques that empower individuals to break free from unhealthy habits and addiction. This episode is a must-watch for individuals seeking guidance on personal transformation and empowerment. Tune in to discover the actionable insights that could change your life or the life of someone you know. 00:00 Introduction 00:34 Introduces Adam Jablin 02:50 Adam's Backstory 09:49 AHA...

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More Episodes

Welcome back to the Fitness Franchise Podcast. In today's episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience. 

Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym. 

Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he's ever received, how to be a great marketer, the critical skills of successful selling, and so much more.

"You don't need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion." -Tyler Savoy

Here's what you don't want to miss:

  • 3:34 Recognizing the value of fitness and making it a career
  • 7:40 The importance of honing in your marketing and sales skills
  • 8:50 Transitioning from high-performing athletes to a new demographic of dedicated people
  • 10:00 Helping people overcome anxiety and build self-confidence
  • 12:35 The challenges Tyler overcame and lessons learned while growing a franchise 
  • 14:00 How his ego held him back and what he would do different today
  • 16:30 How to run a successful franchise and the mistakes you'll face along the way
  • 18:22 The downside of hiring people out of desperation and spreading yourself too thin 
  • 21:05 Opening your second location and how to stress-test the decision 
  • 26:40 Where to start with marketing and generating leads for your team to create sales
  • 29:30 The importance of adding value at all levels and the skills you need to know
  • 34:37 Tyler's journey to becoming a business coach and connecting with other gym owners
  • 38:14 The signs of a successful gym owner and the importance of mentorship 
  • 41:33 Significant challenges for most gym owners and how to overcome them
  • 43:00 The importance of a plan and how to take massive action to move the needle today

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